- Studio One Hits 200 Mil. Unique Browsers Monthly
MediaDailyNews, - Tuesday, March 2, 2010
Twelve-year-old Studio One Networks will soon pass 200 million unique browsers p ...
- Nissan Drives 'Parenthood' Premiere
MediaDailyNews, Wayne Friedman - Tuesday, March 2, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- Next Up In Do-Good Marketing: Brands Turn To Microsponsorships
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
Brands such as Quaker, Pepsi, Prilosec and Bisquick are moving beyond cau ...
- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- P&G, Wal-Mart Push 'Jensen' As Time Buy
Around the Net In Media, Fern Siegel - Tuesday, February 23, 2010
NBC has teamed with Procter & Gamble and Wal-Mart for "The Jens ...
- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer a ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- Prilosec Wants To Be The 'Sponsor of Everything'
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 18, 2010
There's niche marketing, and then there's Procter & Gamble's Prilosec OTC, whi ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- HGTV Pads Licensing Biz With Serta
MediaDailyNews, David Goetzl - Monday, February 15, 2010
HGTV has a deal with a mattress marketer placing its brand ...
- ESPN Deportes Kicks Off Soccer Docu-Series
MediaDailyNews, Fern Siegel - Friday, February 12, 2010
Soccer is the national sport of Mexico -- and to build exciteme ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- P&G Hits The Slopes With Corporate Campaign
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Procter & Gamble is launching its first-ever corporate marketing campaign and single-large ...
- Tresemme Sponsors Fashion Week, Bows FB Group
Marketing Daily, - Wednesday, February 10, 2010
For the fourth year in a row, Tresemme is the official ha ...
- Haier Leverages NBA Link To Launch TV Line
Marketing Daily, Aaron Baar - Wednesday, February 10, 2010
In addition to being a presenting sponsor of televised events (such ...
- Return On Objective Key In Sports Partnerships
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
Target was also involved in building a NASCAR team's headquarters and regular ...
- The WSJ Tears Down Pay Wall Courtesy Of Acura
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
News Corp. has begun rolling out pay walls for its precious onli ...
- Former 'People' Writer Creates Global Charity Site, Links Businesses To Needy
MediaDailyNews, Diane Mermigas - Tuesday, February 2, 2010
Utilizing her skills as a former writer for People, Susan Schindehette ...
- Halfpiper Shaun White: One-Man Marketing Blizzard
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
The headline on Sal Ruibal's piece about the shaggy-haired, 23-year-old, garage-band guitari ...
- Honda To Sponsor L.A. Marathon For The Long Run
Marketing Daily, - Tuesday, January 26, 2010
American Honda is sponsoring the Los Angeles Marathon, the Silver Anniversary ...
- Infiniti Hitches Wagon To ESPN's NCAA Star
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up ...
- Scotts Miracle-Gro Seeds Major League Baseball
Marketing Daily, David Goetzl - Thursday, January 21, 2010
Talk about grassroots marketing. Scotts Miracle-Gro has a deal with Major Leag ...
- Scott's Miracle-Gro Seeds Major League Baseball
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
Talk about grassroots marketing. Scotts Miracle-Gro has a deal with Major Leag ...
- Colbert Saves U.S. Speedskating From Falling Through The Cracks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 20, 2010
Nearly 10,000 viewers of Comedy Central's "The Colbert Report" have contributed mo ...
- Addressing The Black Hole of Sponsorships
Marketing: Sports, Fred Geyer, Chiaki Nishino - Tuesday, January 19, 2010
Savvy marketers can escape this black hole of sponsorships, improving the impa ...
- Nexxus Sponsors Bravo's 'Sheer Genius'
Marketing Daily, - Saturday, January 16, 2010
Nexxus Salon Hair Care is the sole integrated sponsor for the upcomi ...
- Disney Parks Exclusive Sponsor Of 'My Manny'
Marketing Daily, - Tuesday, January 12, 2010
Disney Parks is the exclusive sponsor of the microseries "My Manny," whi ...
- American Family Insurance Backs Clifford Campaign
Marketing Daily, - Thursday, January 7, 2010
Madison, Wis.-based American Family Insurance will serve as the first corporate spons ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- Correction: Ace Hardware Supports ESPN's 'Brokaw'
MediaDailyNews, - Thursday, January 7, 2010
A Media Daily News article titled "Brokaw Reels In ESPN Show" ...