The yogurt will receive significant signage in Arthur Ashe Stadium at the world's highest-attended annual sporting event. The sponsorship includes a sampling program from a dedicated promotional booth on-site at the U.S. Open, as well as multiple mobile carts. Stonyfield will hand out tens of thousands of four-oz. samples of Oikos in flavors including strawberry, blueberry, honey, plain and vanilla.
Stonyfield also will serve as a presenting sponsor of "U.S. Open Live," the live-streaming event on USOpen.org.
The 2009 U.S. Open will be held Aug. 31 through Sept. 13. The tournament will be broadcast by CBS,
ESPN and Tennis Channel.--Tanya Irwin