- U.S. Soccer Fandom Surges Ahead Of 2026 FIFA World Cup, Nielsen Finds
Research Intelligencer, Robert Williams - Wednesday, October 22, 2025
The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in t ...
- WWE Boosting Netflix: Viewing Growth, Lower Churn
Advanced TV Insider, Wayne Friedman - Wednesday, October 15, 2025
Against the backdrop of rising live sporting events for streaming platforms, Netfl ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- NFL TV Partners' Rights Fees Expected To Rise By $8B Per Year: Analyst
Television News Daily, Wayne Friedman - Thursday, September 25, 2025
The process could ramp up its annual rights fees revenues from fi ...
- Sports Rights Costs Grow Faster Than Revenue Gains
Television News Daily, Wayne Friedman - Friday, August 29, 2025
For the last 10 years, U.S. sports rights costs have rocketed ...
- MLB Still Has My Attention As Football Barrage Begins
Marketing Insider, Jon Last - Tuesday, August 12, 2025
As one who readily cheers for the underdog, I'm all in ...
- In For The Fight: Paramount Strikes Exclusive UFC $7.7B Deal
Television News Daily, Wayne Friedman - Tuesday, August 12, 2025
The TV/streaming deal includes 13 "marquee" events (formerly pay-per-view events) as we ...
- Sports TV, Streaming Rights Fees Headed... South? It's Possible
TV Watch, Wayne Friedman - Wednesday, May 28, 2025
Under financial stress, legacy TV-network focused media companies could see consolidation th ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The House
TV Watch, Wayne Friedman - Monday, May 12, 2025
Leaving the NBA will help WBD save around $300 million in annu ...
- Versant Key Brand Focus: Sports... Pickleball, Anyone?
TV Watch, Wayne Friedman - Friday, May 9, 2025
Right now, 65% of Versant's programming is live - coming from spor ...
- Last Call For TNT As Final NBA Playoffs Get Underway
TVBlog, Adam Buckman - Tuesday, April 22, 2025
TNT is saying good-bye to the NBA in about six weeks, b ...
- NFL Nears 'Opt Out' Of TV, Streaming Deal Decision
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
NFL Commissioner Roger Goodell has already said the league's current deals wi ...
- Sports TV Rights Climbing: What Will Stop It? Hardball
TV Watch, Wayne Friedman - Friday, March 21, 2025
Media rights revenue for the top 17 highest-grossing sports leagues is s ...
- NBA, WBD Aftermath: Zaslav Says It Was A 'Great Decision'
TV Watch, Wayne Friedman - Monday, March 10, 2025
It may have lost one of the most important U.S. sports ...
- ESPN, MLB Agree To End Contract Early, Cord-Cutting, Profits Issues Remain
Television News Daily, Wayne Friedman - Friday, February 21, 2025
In a dramatic pullback against ever-higher sports rights fees, ESPN is opti ...
- Let's Break Up: Sports On Streamers Will Cause Fragmentation
TV Watch, Wayne Friedman - Wednesday, February 19, 2025
Growth of sports on streamers will only drive a bigger wedge in ...
- Live Sports Drive Viewership For Broadcast Amid Streaming Threat
Research Intelligencer, Robert Williams - Wednesday, January 15, 2025
Sports made up 26.4% of all broadcast viewing time in the thi ...
- TV Can't Run, Can't Hide: Sports To Play An Even Bigger Role In 2025
TV Watch, Wayne Friedman - Monday, December 30, 2024
Sports is here to stay, taking on a bigger role for networ ...
- Content Spending: Sports Rising, Entertainment Declining
Advanced TV Insider, Wayne Friedman - Thursday, December 26, 2024
Sports TV content costs for TV "packagers" are estimated to be abo ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025
Research Intelligencer, Robert Williams - Tuesday, December 24, 2024
Netflix is still a bargain compared with movie theaters and cable televisio ...
- Netflix Kicks Up Sports Content With FIFA Women's World Cup Deal
Television News Daily, Wayne Friedman - Friday, December 20, 2024
The agreement gives Netflix exclusive rights to the 2027 and 2031 eve ...
- Venu Sports Hit With Another Legal Ding - TV Bundle Prospects?
TV Watch, Wayne Friedman - Wednesday, December 18, 2024
A federal judge has denied a bid by Disney, Fox Corp. a ...
- WBD Settles With NBA: But Is It Enough For Advertisers?
TV Watch, Wayne Friedman - Tuesday, November 19, 2024
WBD will get international games, expanded video clips rights, and other N ...
- Sports Docuseries Prove Popular With Americans, Unexpected Fandoms
Research Intelligencer, Robert Williams - Wednesday, November 13, 2024
Docuseries are effective at introducing women audiences to a sport and i ...
- Disney Deal Leaves CBS Without Grammys After 50-Plus Years
TVBlog, Adam Buckman - Friday, November 1, 2024
Disney's seizing of the Grammy Awards away from CBS is significant f ...
- Without NBA, TNT Stakes Future On Scripted Dramas
TVBlog, Adam Buckman - Tuesday, August 27, 2024
TNT's last push into scripted dramas kicked off at the Turner Networ ...
- Amazon Prime Video Is Top Streamer For Sports Viewers
Research Intelligencer, Robert Williams - Thursday, August 22, 2024
While Venu Sports is mired in litigation, some viewers are watching li ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?
TV Watch, Wayne Friedman - Wednesday, August 7, 2024
Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Sports TV Future With Gen Z: Soccer, Volleyball... And Basketball?
TV Watch, Wayne Friedman - Wednesday, July 31, 2024
A PwC study found that younger sports audiences spent $70 more ...
- PMG Taps Wavemaker's Conti To Lead New Sports Practice
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
The move comes ahead of the Summer Olympic Games, and the n ...