- NFL Posts Small Uptick In September TV Ad Revenues
Television News Daily, Wayne Friedman - Monday, October 23, 2017
Despite some ratings declines and mixed public opinion about the NFL overal ...
- Are Viewers Warming To Streaming Sports?
Video Insider, Alex Weprin - Tuesday, October 24, 2017
Live sports, long the linchpin for the traditional television bundle, appear ...
- BT Sports Seeks Start-Ups To Help Engage Fans
Around the Net In MAD London, Sean Hargrave - Thursday, October 19, 2017
BT Sports is looking to work with startups that can help ...
- Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect Fraud
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
Companies providing ads to publishers will be able to detect suspicious sourc ...
- Discovery's Eurosport, Snap Inc. Partner On Olympics Video
Digital News Daily, Alex Weprin - Thursday, October 19, 2017
Eurosport and Snap Inc. will team up to provide original content incorporati ...
- Networks Cope With Viewers Who Follow Vs. Watch Sports
TV Watch, Wayne Friedman - Thursday, October 19, 2017
Traditional TV networks and new digital media companies continue to bet t ...
- CBS Sports Streaming Service To Launch 'Soon,' Will Focus On Sports News
Digital News Daily, Alex Weprin - Wednesday, October 18, 2017
CBS readies its third major streaming service, following CBS All Access a ...
- NFL Brand Negatively Impacted By Political Displays
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2017
"(This is) something the National Football League needs to handle very carefully ...
- Should The National Anthem Be Played For All TV Events?
TV Watch, Wayne Friedman - Thursday, October 12, 2017
When thinking about the national anthem and sports, one needs to ha ...
- TV Takes You There: The Joys Of Postseason Baseball
TVBlog, Adam Buckman - Wednesday, October 11, 2017
Once you are engaged with one of these epic games, grazing t ...
- Adidas Takes Inspiration From Modern Players' Creativity
Marketing Daily, Aaron Baar - Friday, October 6, 2017
The brand and league look to show off the new breed ...
- How YouTube TV Might Tie MLB Sponsorship Into Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 4, 2017
On Tuesday, MLB announced a partnership with YouTube that names Google's vid ...
- Future Ad Battles: TV Vs. Digital
TV Watch, Wayne Friedman - Wednesday, October 4, 2017
National TV ads may be facing a stronger rival in digital. The ...
- UK Ripe For ESports Growth
Around the Net In MAD London, Sean Hargrave - Friday, September 29, 2017
A YouGov poll is showing the UK market is ripe for grow ...
- ESPN Urges Court To Toss Privacy Suit Over Computer-To-Computer Transmissions
Digital News Daily, Wendy Davis - Tuesday, September 26, 2017
Consumers should only be able to proceed with federal video privacy lawsui ...
- Asics Picks Saatchi & Saatchi For Global Creative
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
Sports clothing brand Asics has announced that Saatchi & Saatchi is i ...
- Football In 2017: A Slow Decline?
Television News Daily, Gary Holmes - Monday, September 25, 2017
Here we go again. We're only a couple of weeks into t ...
- Tough Mudder To Deliver Programming On Facebook Watch
Marketing Daily, Tanya Gazdik - Monday, September 25, 2017
Facebook will be the exclusive video platform for the new $50,000 Tough ...
- NFL Ratings Sink In Second Week Of Season
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
NFL games took another hit -- prompting some anxious reactions from med ...
- Do Major TV Sports Retain High Value?
TV Watch, Wayne Friedman - Thursday, September 21, 2017
TV networks depend on big professional sports, but license fees are provi ...
- Nike Launches Connected Jersey For NBA Fans
Connected Thinking, Chuck Martin - Tuesday, September 19, 2017
Connected clothing is about to get a boost. Nike is introducing ...
- SK+G Wins AOR For New Vegas Hockey Franchise
Accounts on the Move, Steve McClellan - Tuesday, September 19, 2017
SK+G has been named advertising agency of record for the Vegas Gold ...
- CommunityAmerica Credit Union Leverages NFL Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, September 19, 2017
The 75-year-old company is ready to grow from middle-tier to major playe ...
- Flexible NFL May Accommodate TV Ads Of Various Lengths
TV Watch, Wayne Friedman - Tuesday, September 19, 2017
Shorter six-second TV ads -- largely thanks to YouTube -- seem ...
- Sports Streamer fuboTV Launches First TV Campaign
Out to Launch, Larissa Faw - Wednesday, September 13, 2017
fuboTV is introducing its first TV
commercial to raise awareness f ...
- Local Digital TV Sports Network Stadium Begins Operation
Television News Daily, Wayne Friedman - Tuesday, September 12, 2017
Distributed by the Sinclair Broadcast Group, Stadium will initially be available ...
- Appeals Court Poised To Decide Whether Consumers Can Sue Over Video Privacy
Digital News Daily, Wendy Davis - Monday, September 11, 2017
The 9th Circuit Court of Appeals could soon decide whether consumers a ...
- NFL TV Networks See Generally Higher CPMs
Television News Daily, Wayne Friedman - Monday, September 11, 2017
CBS, Fox and NFL Network had major gains among adult 25-54 viewe ...
- 'Competitor' Magazine Rebrands As 'Competitor Running'
Publishers Daily, Sara Guaglione - Thursday, September 7, 2017
Readers of running magazine Competitor will notice a new name on t ...
- Sports E-Commerce Startup Fanatics Gets $1B
Around the Net In Digital, Gavin O'Malley - Wednesday, September 6, 2017
SoftBank Group just led a $1 billion investment funding round in Spor ...