- NFL TV Ratings Down Double Digits, Total TV Up
Television News Daily, Wayne Friedman - Wednesday, October 19, 2016
Total TV consumption -- looking at viewers 2+ -- is up 2.2 ...
- Robots Could Soon Be Writing PA Sports And News Stories
Around the Net In MAD London, Sean Hargrave - Wednesday, October 19, 2016
Robots could soon begin contributing to agency copy used by the UK ...
- Credit One Links Sweepstakes To NASCAR
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
NASCAR fans can enter by going to a Web site to s ...
- Trump's Vanishing Entertainment Value
VidBlog, P.J. Bednarski - Wednesday, October 19, 2016
He's still dangerous and obnoxious but some charts at Young & Rubic ...
- Time To Call Time On Geo-Based Sports Restrictions
MAD London, Jason Mander - Monday, October 17, 2016
It might be time to open up the sports entertainment industry ...
- Asics Supports 'Girls On The Run' With NYC Marathon Effort
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
Asics is launching a campaign tied to its sponsorship of the N ...
- Discovery Struck Olympics Deal With BBC Over Fears Of A 'Backlash'
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Discovery, the owner of Eurosport, struck a shock GBP920m deal to ta ...
- NHL Reaches Out To Fans With Increased Digital Presence
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
Hockey fans have more ways to connect with the National Hockey Leag ...
- Sports Sponsorship, Media Rights Boast Steady Growth
Television News Daily, Wayne Friedman - Tuesday, October 11, 2016
PwC, the business service/advisory, says sports sponsorship from stadium naming rights, in-stadi ...
- NFL Viewer Erosion Greater Than For Non-Sports Programming
Television News Daily, Wayne Friedman - Monday, October 10, 2016
The NFL has seen some alarming major TV viewership declines in t ...
- Honda Offers Consumers 360-Degree View
Marketing Daily, Tanya Gazdik - Sunday, October 9, 2016
"This type of immersive video allows customers to engage in content ...
- Live Sports Streams Grow, Viewer Losses Continue On Linear TV
Television News Daily, Wayne Friedman - Thursday, October 6, 2016
Unique viewers of live streaming of Major League Baseball on WatchESPN ro ...
- NFL Cracks Down On Illicit Social Video
The Social Graf, Erik Sass - Friday, October 7, 2016
With its first significant decline in TV ratings in recent memory, t ...
- The NFL Is Not Bulletproof
Online Spin, Dave Morgan - Thursday, October 6, 2016
What's behind the downturn in ratings for NFL games so far th ...
- Is The NFL Getting Too Long For The Digital World?
VidBlog, P.J. Bednarski - Wednesday, October 5, 2016
What's behind the big dip in prime-time NFL ratings. Could it ...
- Sky TV Launches VR App Fronted By David Beckham
Around the Net In MAD London, Sean Hargrave - Tuesday, October 4, 2016
Sky has launched its own VR app, letting people watch TV ...
- What's With Big Sports TV Viewership Decline?
Around the Net in Video, P.J. Bednarski - Tuesday, October 4, 2016
Prime time NFL games ratings are down double digit early this seas ...
- Tensions On The Field: When Politics Meets Football
Red, White & Blog, Philip Rosenstein - Tuesday, October 4, 2016
Politics and sports don't always mix. There are times, however, when t ...
- NHL Hires CMO From Pandora Radio
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2016
Heidi Browning has been named executive vice president and chief marketing offic ...
- Fantasy Sports Fans Field A Touchdown With Data Search Engine
SearchBlog, Laurie Sullivan - Thursday, September 29, 2016
Fantasy sports fans may claim a touchdown at the news of ...
- Athletes Strive To Be Social
Social Media Insider, Thom Forbes - Thursday, September 29, 2016
Social components have been hardwired into Strava's functionality since its founding ...
- NFL Taking Prime-Time Ratings Hit
TV Watch, Wayne Friedman - Thursday, September 29, 2016
Prime-time viewing of NFL games has dropped some in the opening week ...
- Arnold Palmer, Sports Marketing Champ, Dies At 87
Marketing Daily - Top of the News, Thom Forbes - Monday, September 26, 2016
Arnold Palmer, who won more than 90 major golf championships worldwide ...
- Channel 4 To Broadcast Next Winter And Summer Paralympics
Around the Net In MAD London, Sean Hargrave - Thursday, September 22, 2016
Channel 4 has agreed to cover the next Summer and Winter Paralympi ...
- Future Of Sports On Pay TV: Buying It Per Sport, Season Or Weekend?
TV Watch, Wayne Friedman - Thursday, September 22, 2016
Worried about the future of sports TV, including how high consumer fe ...
- Adidas Praises Longer Views Times On Snapchat
Around the Net In MAD London, Sean Hargrave - Tuesday, September 20, 2016
Adidas is yet to know the full role of Snapchat in i ...
- The Devaluation Of Sports Sponsorship Rights
Online Spin, Maarten Albarda - Monday, September 19, 2016
Have you heard of Rule 40? It is a rule instituted ...
- Can You See Me Now? Digital Vs. Trad TV Viewing Of NFL Games
TV Watch, Wayne Friedman - Monday, September 19, 2016
If you are still looking for ground-breaking changes on the digital platfo ...
- MLB Network Rolls Out Postseason Campaign
Marketing Daily, Tanya Gazdik - Friday, September 16, 2016
MLB Network will roll out new spots dedicated to teams headed ...
- CBS Records Strong 4Q Scatter Advertising
Television News Daily, Wayne Friedman - Thursday, September 15, 2016
With this year's upfront -- the best CBS has seen in near ...