- NFL Word-Of-Mouth/Social Media Conversations Plummet
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
Interest in the league sank 26% since last season, to 294 milli ...
- Fox Sports Founder Tapped To Give TV Pizazz To eSports Gamer
Around the Net in Video, P.J. Bednarski - Thursday, February 2, 2017
Major eSports producer ESL has inked a partnership with David Hill's production company Hilly to give i ...
- Salesforce Launches Super Bowl Tracker
Email Marketing Daily, Jess Nelson - Wednesday, February 1, 2017
Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahe ...
- Could Dark Social Be The Lynchpin For Making Digital Display Actually Work?
London Blog, Sean Hargrave - Thursday, February 2, 2017
Brands are using "dark social" sharing to target digital display campaigns ...
- Nationwide, NFL Renew Partnership
Marketing Daily, Tanya Gazdik - Tuesday, January 31, 2017
Nationwide and the NFL announced a new four-year agreement Monday that wi ...
- A Bad Year For Football Draws To A Close
MediaDailyNews, Gary Holmes - Monday, January 30, 2017
The long football season comes to an end on Sunday with t ...
- Defendant In First Kodi Box Trial Pleads Not Guilty
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Brian Thompson, a shopkeeper from Middlesbrough, has pleaded not guilty in ...
- Wieden+Kennedy Appointed AOR For Fox Sports
MAD, Steve McClellan - Friday, January 27, 2017
W+K's New York office will handle the Fox Sports account. The offic ...
- Pedigree Gears Up For Puppy Bowl
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Pedigree is enlisting Hall of Fame wide receiver Jerry Rice and N ...
- Time Inc Relaunches Golf.com, Enhances User Experience
Publishers Daily, Sara Guaglione - Friday, January 27, 2017
The 'Golf' magazine site includes more lifestyle features. It also promises ...
- Indiana Pacers Boost Sponsorships With Dynamic Email Signatures
Email Marketing Daily, Jess Nelson - Friday, January 27, 2017
The Indiana Pacers partnered with Sigstr, a local Indianapolis-based marketing technology compan ...
- Sky To Launch All Channels On Broadband Next Year As Rising Sports Rights Bite
Around the Net In MAD London, Sean Hargrave - Friday, January 27, 2017
Sky will make its full TV service available without the need f ...
- NBA Team Logos Gain Views, But Engagement?
TV Watch, Wayne Friedman - Friday, January 27, 2017
Watching the NBA next season, you'll need to get a little clos ...
- Honda, Time Inc. Sponsor Pop-Up For NHL All-Star Game
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
Honda, the title sponsor of this weekend's NHL All-Star Game, is partneri ...
- Gronkowski, Durant Bring Sports-themed 'Shark Tank' To Go90
Marketing Daily, Barry Janoff - Tuesday, January 24, 2017
"MVP" will consist of 18 10- to-12-minute episodes breaking each Wednesday, ea ...
- Chicago Bulls Release Snapchat Film
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
"We think it's important to be consistently innovating and giving people somethi ...
- NBA Launches Spot Featuring Celtics Star
Marketing Daily, Tanya Gazdik - Friday, January 20, 2017
Thomas tells the story of how he was constantly doubted all througho ...
- 'Players' Tribune' Locks In $40M In Financing, Expands Video, Edit Operations
Publishers Daily, Sara Guaglione - Friday, January 20, 2017
Athletes made up nearly 20% -- about $8 million -- of ...
- Golf World Bawls Over Scarcity Of Costco Ball
Marketing Daily - Top of the News, Thom Forbes - Friday, January 20, 2017
Consumers have fallen in love with Kirkland-branded golf balls but Costco can ...
- NEW! Ryan Lochte Gets Clean Start With PowerBar
Out to Launch, Amy Corr - Thursday, January 19, 2017
Ryan Lochte wants a clean start, and PowerBar is giving it ...
- Live Video Is All Over The Place, And Growing
VidBlog, P.J. Bednarski - Friday, January 20, 2017
UBS also says 63% of millennials have watched a live video. Increasingl ...
- New BBC Chair Calls For Review Of 'Crown Jewel' Sports Rights
Around the Net In MAD London, Sean Hargrave - Wednesday, January 18, 2017
David Clementi tells MPs the list of free-to-air events should be reviewe ...
- First Time: Fox Inserts Local TV Ads In Super Bowl Live Streaming
Television News Daily, Wayne Friedman - Tuesday, January 17, 2017
The Fox Sports Go digital platform will offer "Super Bowl LI," li ...
- Fight Between Frontier, Sinclair Hurts Consumers, Tennis Channel, Spot TV Advertisers
Television News Daily, - Tuesday, January 17, 2017
Advertisers and consumers suffer as a result of the impasse on transmissi ...
- Uber Launches Movement Maps In Email, Boosts Engagement
Email Marketing Daily, Jess Nelson - Monday, January 16, 2017
Uber released Uber Movement last week, granting third parties the ability ...
- NBA Celebrates The New Year (Of The Rooster)
MAD, Larissa Faw - Friday, January 13, 2017
As part of the basketball league's global marketing platform, "This Is W ...
- NFL's First Playoff Week, Wildcard Games Net Lower Ad Revs, Viewers
Television News Daily, Wayne Friedman - Friday, January 13, 2017
The first NFL playoff week, with four wildcard games, pulled in slight ...
- Finding Right Formula For Original Saturday Night Shows
TV Watch, Wayne Friedman - Monday, January 16, 2017
With nearly 500 scripted TV shows vying for consumer interest -- a ...
- Such A Deal! Fox Will Sell Digital-Only Super Bowl Ads
VidBlog, P.J. Bednarski - Monday, January 16, 2017
Fox is selling digital-only ads for this year's Super Bowl for $700,0 ...
- Intel Super Bowl Ad Showcases Brady Routine, New Technology Used In Game
MAD, Steve McClellan - Thursday, January 12, 2017
Intel created the 360-degree replay technology Fox is using in its Sup ...