- Racing CMO Takes On New Position
Marketing Daily, Tanya Gazdik - Friday, December 22, 2017
Daryl Wolfe was formerly International Speedway Corporation's chief marketing officer and ...
- Serena And Venus Williams Named Most Marketable Athletes
Marketing Daily, Tanya Gazdik - Friday, December 22, 2017
Intel was among the newest organizations to sign endorsement deals with Sere ...
- ESPN Adds Mobile Streaming Rights To NFL Games
Digital News Daily, Alex Weprin - Thursday, December 21, 2017
ESPN is joining NBC Sports in adding new streaming rights to N ...
- Adidas Backs Out Of Making Wearables
Connected Thinking, Chuck Martin - Tuesday, December 19, 2017
The wearables device market can be tough. A recent study showed th ...
- NBC Sports Secures New Streaming Rights For 'Sunday Night Football'
Digital News Daily, Alex Weprin - Monday, December 18, 2017
NBC already streams the games on desktop computers, connected TVs and tablet ...
- ESPN's President Skipper Resigns Due To Substance Abuse, Bodenheimer Returns
Television News Daily, Wayne Friedman - Monday, December 18, 2017
Skipper has been president since January 2012. Bodenheimer, former president and executi ...
- NBA Celebrates The Season With New Spot
Marketing Daily, Tanya Gazdik - Monday, December 18, 2017
The spot's holiday-themed graphics and game footage are set to a class ...
- Telaria To Sell Olympics-Related Streaming Video Packages
Television News Daily, Wayne Friedman - Friday, December 15, 2017
With premium TV-video inventory still in high demand, video ad-tech company Telar ...
- Fox Bets On Broadcasting As Homer Joins Mickey Mouse
TVBlog, Adam Buckman - Monday, December 18, 2017
The deal, engineered principally by Rupert Murdoch to sell a slew ...
- 40% Of Consumers Willing To Pay To Watch Sports
Research Brief, Jack Loechner - Friday, December 15, 2017
Across 14 countries, soccer is the game most consumers say they li ...
- NBA To Stream 'G League' Games On Twitch
Around the Net In Digital, Gavin O'Malley - Wednesday, December 13, 2017
The NBA has agreed to stream some of its developmental league gam ...
- Mobile Video Surges, Sports Drives Growth
Television News Daily, Wayne Friedman - Wednesday, December 13, 2017
Sports is a major video content component for mobile -- accounting f ...
- Iris Appointed To Take Formula E To The Next Stage Of Awareness
Around the Net In MAD London, Sean Hargrave - Wednesday, December 13, 2017
Iris has been appointed by Formula E to make the sport ...
- Visa Unveils ECommerce Platform For Olympics
Marketing Daily, Tanya Gazdik - Wednesday, December 13, 2017
NBC will integrate the platform into on-air prompts and digital channels, directi ...
- Will Pay TV Sports Fans Consider Cord-Cutting?
TV Watch, Wayne Friedman - Wednesday, December 13, 2017
Fans pay big bucks for sports TV packages. But what if th ...
- Sports Media Rights Estimated To Hit $22B In 2021
Television News Daily, Wayne Friedman - Monday, December 11, 2017
The North American sports market will continue to see media rights reven ...
- Verizon Makes Expanded $2.5 Billion NFL Deal For Mobile Streaming Games
Television News Daily, Wayne Friedman - Monday, December 11, 2017
As part of a new, overall five-year deal, Verizon will pay abo ...
- Verizon's NFL Deal And Sports Streaming's Next Step
Video Insider, Alex Weprin - Tuesday, December 12, 2017
Verizon's $2 billion NFL mobile rights deal marks a major change ...
- ESPN Posts Total Audience Viewing Gains From Live Video Streaming/OOH
Television News Daily, Wayne Friedman - Thursday, December 7, 2017
From September 25 though November 12 of this year, ESPN says li ...
- Does England Really Need Agency Branding?
London Blog, Sean Hargrave - Thursday, December 7, 2017
No catchy taglines can get around the simple fact that the Engla ...
- Hyundai Launches FIFA World Cup Fan Competition
Marketing Daily, Tanya Gazdik - Monday, December 4, 2017
Each winner and a guest will travel to Russia, where they wi ...
- Adidas Puts Global Media Assignment In Review
MAD, Steve McClellan - Thursday, November 30, 2017
Carat, part of Dentsu Aegis, is the incumbent in the U.S., whe ...
- Arnold WW, Havas Media Awarded Ad Duties For Hotshot Sports Drink
Accounts on the Move, Steve McClellan - Wednesday, November 29, 2017
Arnold Wordwide and sibling media agency Havas Media have been selected f ...
- ESPN Lays Off 150 Staffers
Television News Daily, Wayne Friedman - Wednesday, November 29, 2017
The job losses reflect a revamping of resources. Like many cable net ...
- FIFA's Sponsor Issue Isn't Just Corruption, But Brand Indifference
London Blog, Sean Hargrave - Wednesday, November 29, 2017
Corruption is a major issue -- but brands may be staying aw ...
- Amazon Targets OTT Video Providers With New Suite of Products
Digital News Daily, Alex Weprin - Monday, November 27, 2017
The company launched five products in the AWS Elemental Media Services suit ...
- NFL TV Ratings Down 6% To Date For The Season
Television News Daily, Wayne Friedman - Monday, November 27, 2017
The last four November weeks in the current NFL season have se ...
- F1 Launches New Logo
Around the Net In MAD London, Sean Hargrave - Monday, November 27, 2017
F1 has marked the end of the 2017 season by unveiling ...
- Discover Financial Airs Its First Six-Second Spot
Marketing Daily, Tanya Gazdik - Monday, November 27, 2017
"The key for us is how these units can work together ...
- NFL TV Ad Dollars Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 22, 2017
Across all TV networks, national TV advertising grew to $757 million ...