- Anthem Snub Hurt NFL Viewership
VidBlog, P.J. Bednarski - Wednesday, March 8, 2017
A little more than 10% of viewers who watched less NFL la ...
- Snap Shows Media Is As Mad As La La Land's Tweeting Accountant
London Blog, Sean Hargrave - Friday, March 3, 2017
Snap, BT, Gmail and IBM, and a supporting cast showed this we ...
- Madwell Signs Up For NYC Marathon
MAD, Larissa Faw - Thursday, March 2, 2017
New York Road Runners has named Madwell AOR for the TCS N ...
- Infiniti Sponsors 'Hardwood Heroes' Game
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2017
The automaker, an official NCAA Corporate Partner, is inviting fans to he ...
- Fansided Cofounder Best Exits
Publishers Daily, Sara Guaglione - Thursday, March 2, 2017
Adam Best is stepping down from his roles as CEO and gener ...
- NCAA Campaign Features Sneakers That Can Order Pizza Hut
Marketing Daily, Karlene Lukovitz - Wednesday, March 1, 2017
Most pairs of the limited-edition sneakers will be used for various promotion ...
- NEW! Synovus Bank Creates Unbranded Ad Supporting At-Risk Youth
Out to Launch, Amy Corr - Tuesday, February 28, 2017
Girls can do anything. Tour Hong Kong like a local. Let's lau ...
- Ex-'NYT' Vet Rhoden Leads ESPN's 'Undefeated' Platform
Publishers Daily, Sara Guaglione - Tuesday, February 28, 2017
Rhoden will write columns on sports, race and culture at The Undefeate ...
- NBA Posts Better TV Ad Revs
Television News Daily, Wayne Friedman - Friday, February 24, 2017
National TV advertising revenue for NBA programming is up 21% to $430 ...
- Despite Injuries, Scandal, NFL Delivers Ad Revs, Viewership
TV Watch, Wayne Friedman - Monday, February 27, 2017
Considering predictable declines to other TV network prime-time programming -- including script ...
- PPG Paints Expands Partnership With NHL
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2017
The partnership will allow PPG to integrate its paint brand into ven ...
- Brands Rev Up NASCAR Daytona 500 Activations
Marketing Daily, Tanya Gazdik - Friday, February 24, 2017
Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built arou ...
- Facebook Wants To Take Us Out To The Ballgame
Around the Net in Video, P.J. Bednarski - Wednesday, February 22, 2017
Facebook is talking to Major League Baseball about putting games on i ...
- Time Inc. Partners With Jerry Bruckheimer TV, ABC News For 'True Crime,' 'People Icons' Series
Publishers Daily, Sara Guaglione - Thursday, February 16, 2017
Time Inc.'s "Sports Illustrated" has partnered with Jerry Bruckheimer TV to crea ...
- Mountain Dew Plans NBA All-Star Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
Russell Westbrook stars in new creative from BBDO New York where ...
- State Farm Preps For Facebook Live Concert, NBA All-Star Game
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2017
The concert will celebrate community members who volunteered at State Farm-led communi ...
- NEW! Nike Launches #Equality To Encourage Respect On And Off The Field
Out to Launch, Amy Corr - Monday, February 13, 2017
Athletes take the rules of sports seriously. Not only that, teammates a ...
- Trump's America: All Politics All The Time
Red, White & Blog, Philip Rosenstein - Friday, February 10, 2017
From the #DeleteUber campaign to Nordstrom being squarely at the center ...
- NBA Bans Social Media Trash Talk
The Social Graf, Erik Sass - Friday, February 10, 2017
The NBA is looking to curb "Twitter wars" between players by reini ...
- Beckham Emails Leaked After He Refused To Be Blackmailed
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, February 8, 2017
Hackers behind the leak of emails in which David Beckham allegedly complai ...
- NEW! Tiger Woods Joins TaylorMade
Out to Launch, Amy Corr - Monday, February 6, 2017
Sports fans might have missed this, but Tiger Woods has joined t ...
- Fox TV Posts Strong Quarter, Cites Political Sales
Television News Daily, Wayne Friedman - Monday, February 6, 2017
Twentieth-First Century Fox posted strong quarterly advertising as a result of politic ...
- Kraft Wants Trump To Retrieve Super Bowl Ring Stolen By Putin
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 6, 2017
In an incredibly telling story, New England Patriots owner Robert Kraft h ...
- The 'So Called' Advertisers Talk Back
Garfield at Large, Bob Garfield - Monday, February 6, 2017
The real loser Sunday night was nothing less than Trumpism, which w ...
- Super Ad Bowl LI: Tweets, Fails And Getting Real
MediaDailyNews, Joe Mandese - Monday, February 6, 2017
Super Bowl LI was the most "real-time" yet, both on and o ...
- Wild Outcomes, More Confusing Trump Tweets
Red, White & Blog, Philip Rosenstein - Monday, February 6, 2017
In both 2016 and 2017, odds defiers abound. Starting with Leicester Ci ...
- NFL Recovers Late-Season Ratings, Maintains Major Share Of Viewers
Television News Daily, Wayne Friedman - Friday, February 3, 2017
After some major early-season double-digit percentage viewership declines due to the intere ...
- NFL Ratings Dip, But TV Ad Costs Rise
Television News Daily, Wayne Friedman - Friday, February 3, 2017
The seasonal average for all NFL games on TV networks was ...
- On Morning After, Some Super Bowl Commercials Aren't So Memorable
TVBlog, Adam Buckman - Monday, February 6, 2017
By the time 2017 is over, Super Bowl 51 could emerge ...
- The Trump-Free Bowl?
Mad Blog, - Friday, February 3, 2017
You'd think the Super Bowl, with its powerfully muscled teams of gargantu ...