- NFL Ratings Slide 10%, National Anthem Protests Cited As Top Reason
Marketing Politics Weekly, Joe Mandese - Tuesday, February 6, 2018
Many explanations have been given for the falloff in NFL ratings th ...
- Grid Girls Replaced By Grid Kids At F1
Around the Net In MAD London, Sean Hargrave - Tuesday, February 6, 2018
Formula 1 has publicly dropped Grid Girls and will instead, "The Dru ...
- High-Action Super Bowl Lulls With Lower TV Viewers
TV Watch, Wayne Friedman - Tuesday, February 6, 2018
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103 ...
- String Theories: Is The NFL Broken Because It's Fixed?
MediaDailyNews, Tom Siebert - Monday, February 5, 2018
The NFL repeatedly positions itself legally as a "sports entertainment" business, n ...
- McDonald's Goes Upmarket With Rugby Sponsorship On ITV
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
"Campaign" is reporting McDonald's is going upmarket with the announcement of i ...
- BT Revenue Declines, But BT Sports Viewers Rocket 23%
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
BT saw a 3% decline in overall revenue in fourth-quarter 2017 ...
- Marketers Bet On Digital To Drive Interest In Super Bowl Ads
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
Across industries, marketers are banking on their $5 million-plus ad buys ...
- Super Bowl Buildup Topping Out
Marketing Daily, Tanya Gazdik - Friday, February 2, 2018
Brands start talking about their plans months before and the majority sh ...
- YouTube, Fox Sports Deals Paint Complex Future For Streaming Sports Rights
Digital News Daily, Alex Weprin - Wednesday, January 31, 2018
On Wednesday, two significant streaming live sports deals were announced. One represent ...
- Google Real-Time Triggers Close Gap Between Digital And TV Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Just in time for the Super Bowl, Google's real-time trigger, available ...
- Fox Wins 'Thursday Night Football' From CBS, NBC
Television News Daily, Wayne Friedman - Wednesday, January 31, 2018
Fox has agreed to pay $550 million per year through the 20 ...
- Southwest Air Uses Facebook To Leverage Puppy Bowl Partnership
Marketing Daily, Tanya Gazdik - Wednesday, January 31, 2018
The sponsorship helps the airline reach new audiences of Puppy Bowl/Animal Plan ...
- Corona Extra, Angry Orchard Sign On As Kentucky Derby Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, January 31, 2018
This is Corona Extra's first involvement in the horse race, which dra ...
- NFL Remains A Top-Rated Program
Television News Daily, Wayne Friedman - Tuesday, January 30, 2018
Of the top 100 telecasts last year, 66 were regular-season NFL gam ...
- To Move Away From Politics, ESPN Explores Sale Of 'FiveThirtyEight'
Publishers Daily, Sara Guaglione - Friday, January 26, 2018
"We are exploring, with [founder] Nate [Silver], a variety of options f ...
- 'Barstool Sports' Raises $15M To Create Branded Properties
Publishers Daily, Sara Guaglione - Wednesday, January 24, 2018
Barstool Sports, a blog that attracts a young, male, sports-focused audience, al ...
- NBC Super Bowl Will Fly High With Eagles
TVBlog, Adam Buckman - Thursday, January 25, 2018
If the folks at NBC have any lucky stars, then they shou ...
- Farmers Insurance Ties Charitable Endeavors To PGA Event
Marketing Daily, Tanya Gazdik - Wednesday, January 24, 2018
The brand's ambassador, top golfer Rickie Fowler, joined students from Champions f ...
- 'Thursday Night Football' Isn't Always A Winning Proposition
TV Watch, Wayne Friedman - Wednesday, January 24, 2018
The same number of networks will compete for next year's "Thursday Nig ...
- Augmented Reality Game Created For Super Bowl
AI & IoT Daily, Chuck Martin - Monday, January 22, 2018
The Super Bowl seems to invite technology. In one of the late ...
- Facebook Bows Out Of NFL Bid, But New Hire Suggests Move Toward Streaming Sports
Digital News Daily, Alex Weprin - Monday, January 22, 2018
The social media giant has decided not to bid on streaming righ ...
- Formula 1 Announces Media Agency Deals
Around the Net In MAD London, Sean Hargrave - Monday, January 22, 2018
As the new season approaches, Formula 1 has announced that Wavemaker ...
- OTT's Advantage Over TV
Digital News Daily, Alex Weprin - Friday, January 19, 2018
The explosive growth of over-the-top video has not only given consumers mo ...
- StubHub Taps Augmented Reality For Super Bowl Ticketing
Around the Net in IoT, Chuck Martin - Friday, January 19, 2018
Augmented reality is coming to the Super Bowl. Ticket-seller StubHub is introduci ...
- AP Uses AI To Enrich Sports Content
Publishers Daily, Melynda Fuller - Thursday, January 18, 2018
Partnering with Arkadium, the Associated Press will begin to use the company ...
- Super Bowl TV Ad Revenues And Commercial Time Keep Rising
Television News Daily, Wayne Friedman - Thursday, January 18, 2018
Total Super Bowl TV advertising last year, including the game itself a ...
- TV's Regional Sports Networks Remain Top Financial Earners
TV Watch, Wayne Friedman - Friday, January 19, 2018
One key area that may be overlooked in Walt Disney's $52.4 billi ...
- "Campaign' Reminds Brands Of Tightened Olympics Rules
Around the Net In MAD London, Sean Hargrave - Thursday, January 18, 2018
There's a timely reminder from "Campaign" today that the Olympics has tighten ...
- NBC To Stream Olympics Opening Ceremonies Live For The First Time
Digital News Daily, Alex Weprin - Thursday, January 18, 2018
While NBC has been quick to embrace online streaming in its covera ...
- Ticketmaster Takes On The Fan Experience
Marketing Daily, Aaron Baar - Tuesday, January 16, 2018
"All of this speaks to the thrill of enjoying an NFL ga ...