- Ad Debuts Suarez As Subway-Sponsored NASCAR Driver
Marketing Daily, Karlene Lukovitz - Friday, March 24, 2017
The ad will debut on March 26 during NASCAR's AutoClub 400 ra ...
- Auto Brands See March Madness Uptick
Marketing Daily, Tanya Gazdik - Friday, March 24, 2017
"Alfa Romero saw a 14% lift in desktop viewership and a 37. ...
- Ford Features Ford F-150 Raptor In VR Story
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2017
"It creates a truly immersive and impactful experience, just like actually drivi ...
- Nike Lacks Dazzle, Frazzles The Market
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 23, 2017
Nike shares dropped like an air ball yesterday -- more than ...
- March Madness Viewership Up, Question Of Paying Players A Nonstarter
TV Watch, Wayne Friedman - Thursday, March 23, 2017
NCAA's men's basketball tournament had its best opening-weekend numbers in 24 yea ...
- Watch March Madness In VR
Around the Net in Video, P.J. Bednarski - Wednesday, March 22, 2017
Six games — including the Final Four national semifinals and National Championsh ...
- A Shoe Drops: Adidas Going All Digital
VidBlog, P.J. Bednarski - Wednesday, March 22, 2017
Adidas is taking its running shoes and racing after its audience--on digit ...
- High Email Engagement Among Businesses In Sports Industry
Email Marketing Daily, Jess Nelson - Tuesday, March 21, 2017
Businesses in the sports industry generate the highest email engagement, according ...
- Toyota Finds Its Groove With Racing Sponsorship
Marketing: Automotive, Tanya Gazdik - Tuesday, March 21, 2017
There's an expression that automotive dealers have long observed: "Win on Sunda ...
- iQ Media Launches Metrics Solution For Events Sponsorships
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
iQ Media launched on Wednesday a new sponsorship measurement solution, offering partne ...
- Correction: TV Sports Viewing
Television News Daily, Wayne Friedman - Tuesday, March 21, 2017
Correction: In the "TV Sports Viewing Dips, But Basketball Climbs" (March 1 ...
- Esurance Partners With TuneIn For MLB Content
Marketing Daily, Tanya Gazdik - Sunday, March 19, 2017
In addition to the presenting sponsorship of MLB on TuneIn LIVE, t ...
- TV Sports Viewing Dips, But Basketball Climbs
Television News Daily, Wayne Friedman - Friday, March 17, 2017
During 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 2 ...
- Get A Haircut And Feel Like Un Homme Nouveau
MAD, Steve McClellan - Thursday, March 16, 2017
Periscope has launched a new Great Clips campaign designed to illustrate h ...
- B-Dubs' Madness Push Spans TV, Digital, Social, On-Site
Marketing Daily, Karlene Lukovitz - Thursday, March 16, 2017
Throughout the tourney, the brand will run three humorous ads that dramati ...
- Lexus Offers New Spin On NCAA Bracket Contests Via Yahoo Sponsorship
Marketing Daily, Tanya Gazdik - Friday, March 17, 2017
The luxury automaker is a presenting sponsor of Yahoo Sports' Tourney Pick'e ...
- ESPN Starts Having Fun Again With 'Outside the Lines' Send-Up, 'Different World' Homage
Video Critique, Larry Dobrow - Friday, March 17, 2017
You know who's having a cool, stealthily viral last few months? E ...
- Celebs + Meaningful Engagement= Ultimate Influence
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Meaningful Engagement is what makes Mizzen + Main's roster of sports celebri ...
- For LG 'Life's Good' Is Good Enough
Marketing Daily, Aaron Baar - Wednesday, March 15, 2017
One of the new commercials shows off LG refrigerators' InstaView technology, whi ...
- Allstate Embraces NCAA March 'Mayhem'
Marketing Daily, Tanya Gazdik - Wednesday, March 15, 2017
Allstate will use its unpredictable "Mayhem" character on Twitter and Facebook, whe ...
- Eurosport Positions Itself As The Home Of The Olympics
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
After securing the exclusive broadcast rights to the Olympics, Discovery Communications ...
- AT&T Customers Won't 'Miss A Thing' For Tournament
Marketing Daily, Aaron Baar - Wednesday, March 15, 2017
The new campaign brings to life the ability to watch games ...
- Acura Preps For NCAA March Madness
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2017
The automaker's efforts begin on Selection Sunday with the launch of t ...
- March Madness Scored $1.2B In TV Ad Sales
Television News Daily, Wayne Friedman - Thursday, March 9, 2017
The NCAA Men's Basketball Tournament continues to score steady gains in nation ...
- Premier League Wins The Right To Tackle Pirates Better
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
The Premier League has secured a court order to help tackle rights-infringi ...
- Without Olympics, Sports Viewing Dips, But Basketball Up
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-sa ...
- Heineken Extends Rugby Relationship Because Football Is 'Totally Overcrowded'
Around the Net In MAD London, Sean Hargrave - Wednesday, March 8, 2017
With football growing richer every year, Heineken has described the sport ...
- NFL Sponsorship Spending Up 4.3% Last Season
MAD, Steve McClellan - Tuesday, March 7, 2017
The increase is a bit higher than the 4.2% increase in overa ...
- Tough Mudder Expands Sports Brand Internationally
Marketing Daily, Tanya Gazdik - Tuesday, March 7, 2017
Sponsors and partners include Merrell, Jeep, U.S. Army, Vega, Olympus, For Goodne ...
- Tough Mudder Partners For Global Linear Distribution
Online Video Daily, P.J. Bednarski - Wednesday, March 8, 2017
Tough Mudder has announced deals with ESPN Media Distribution and Sports Med ...