- BBCA Strategy: Throwing Darts At A Dartboard
TVBlog, Adam Buckman - Tuesday, February 20, 2018
There's a new televised sport in town -- and it's the second-mo ...
- WWE Bodyslams The Streaming World
Video Insider, Alex Weprin - Tuesday, February 20, 2018
Four years ago, the WWE wrestling league launched a curious new produc ...
- Tech Giants Weigh Streaming Bids For 'Thursday Night Football'
Digital News Daily, Alex Weprin - Friday, February 16, 2018
Technology companies Twitter, Amazon and YouTube are expected to bid for t ...
- 8 Days In, Olympics Yields Dip In Viewer Numbers
Television News Daily, Wayne Friedman - Friday, February 16, 2018
Prime-time viewing of this year's Olympics is down 7% to 22.6 milli ...
- NBA All-Star Game Coming Live To VR
Around the Net in IoT, Chuck Moran - Thursday, February 15, 2018
Virtual reality is coming to professional basketball. Using Intel’s True VR technolog ...
- Nike's 'Nothing Beats A Londoner' Is A Viral Hit
Around the Net In MAD London, Sean Hargrave - Wednesday, February 14, 2018
A Nike marketing video about London has immediately topped YouTube's viral char ...
- The Winter Olympics Takes To Email
Email Marketing Daily, Jess Nelson - Tuesday, February 13, 2018
With the eyes of the world on PyeongChang as athletes from ...
- NBC 'Exceeding Targets' For PyeongChang Winter Olympics
Television News Daily, Wayne Friedman - Tuesday, February 13, 2018
Although five days of prime-time Olympics programming are down from the la ...
- Is Fox Right -- Sports TV Is The Future?
TV Watch, Wayne Friedman - Wednesday, February 14, 2018
Big sports TV franchises are costly -- think the NFL and t ...
- Tech Company Lisnr Strikes Back In Privacy Battle
Digital News Daily, Wendy Davis - Monday, February 12, 2018
Lisnr, which was sued in late 2016 over privacy allegations, is n ...
- Desperate Rivals Can't Compete Against NBC Olympics
TVBlog, Adam Buckman - Monday, February 12, 2018
ABC's new show "The Bachelor Winter Games" is proof that NBC's competito ...
- Yahoo Mail Offers App For Keeping Up With Winter Olympics
Around the Net in Email, Ray Schultz - Friday, February 9, 2018
Yahoo Mail is offering a desktop and mobile app that will all ...
- NBC Plans Digital Ubiquity For 2018 Winter Olympics
Digital News Daily, Alex Weprin - Thursday, February 8, 2018
With the opening ceremonies for the 2018 Winter Olympics happening Friday ...
- Premier League Rights -- Is Amazon One To Watch?
London Blog, Sean Hargrave - Friday, February 9, 2018
If you are looking for a dark horse bidder, Amazon just mig ...
- It's Hard to Feel Sorry For NFL's Billionaires
MediaDailyNews, George Simpson - Thursday, February 8, 2018
Mystery seems to surround the 10% falloff in NFL ratings this seaso ...
- State Farm Names E-Sports AOR
Accounts on the Move, Steve McClellan - Wednesday, February 7, 2018
State Farm has named ReKTGlobal as its agency of record for e-sport ...
- McLaren And Dell Sponsorship To Be Announced
Around the Net In MAD London, Sean Hargrave - Thursday, February 8, 2018
The McLaren F1 team and Dell will unveil a long-term sponsorship pl ...
- Disney Bets That ESPN Streaming Service Will Be Additive
Digital News Daily, Alex Weprin - Wednesday, February 7, 2018
With the focus on live sports, the service will also be advertising-supporte ...
- Blockchain Enters Sports World To Spur Engagement
Digital News Daily, Laurie Sullivan - Thursday, February 8, 2018
SportCo, which operates a community platform for sports fans, is introducing ...
- Snap Launches Live Video Feature
Digital News Daily, Gavin O'Malley - Wednesday, February 7, 2018
NBC plans to use Live to serve up some of its li ...
- 'Deadspin' Hires First Female Editor In Chief, Megan Greenwell
Publishers Daily, Sara Guaglione - Wednesday, February 7, 2018
Most recently, Greenwell was executive features editor at Esquire, where she overs ...
- Pepsi Got The Most Buzz From The Super Bowl
Around the Net In MAD London, Sean Hargrave - Wednesday, February 7, 2018
According to research in Netimperative, Pepsi got the greatest amount of respon ...
- Fitness Wearables Target More Specific Uses
Connected Thinking, Chuck Martin - Wednesday, February 7, 2018
Artificial intelligence and voice are coming to wearables as the devices g ...
- NFL Ratings Slide 10%, National Anthem Protests Cited As Top Reason
Marketing Politics Weekly, Joe Mandese - Tuesday, February 6, 2018
Many explanations have been given for the falloff in NFL ratings th ...
- Grid Girls Replaced By Grid Kids At F1
Around the Net In MAD London, Sean Hargrave - Tuesday, February 6, 2018
Formula 1 has publicly dropped Grid Girls and will instead, "The Dru ...
- High-Action Super Bowl Lulls With Lower TV Viewers
TV Watch, Wayne Friedman - Tuesday, February 6, 2018
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103 ...
- String Theories: Is The NFL Broken Because It's Fixed?
MediaDailyNews, Tom Siebert - Monday, February 5, 2018
The NFL repeatedly positions itself legally as a "sports entertainment" business, n ...
- McDonald's Goes Upmarket With Rugby Sponsorship On ITV
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
"Campaign" is reporting McDonald's is going upmarket with the announcement of i ...
- BT Revenue Declines, But BT Sports Viewers Rocket 23%
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
BT saw a 3% decline in overall revenue in fourth-quarter 2017 ...
- Marketers Bet On Digital To Drive Interest In Super Bowl Ads
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
Across industries, marketers are banking on their $5 million-plus ad buys ...