- First Time: Fox Inserts Local TV Ads In Super Bowl Live Streaming
Television News Daily, Wayne Friedman - Tuesday, January 17, 2017
The Fox Sports Go digital platform will offer "Super Bowl LI," li ...
- Fight Between Frontier, Sinclair Hurts Consumers, Tennis Channel, Spot TV Advertisers
Television News Daily, - Tuesday, January 17, 2017
Advertisers and consumers suffer as a result of the impasse on transmissi ...
- Uber Launches Movement Maps In Email, Boosts Engagement
Email Marketing Daily, Jess Nelson - Monday, January 16, 2017
Uber released Uber Movement last week, granting third parties the ability ...
- NBA Celebrates The New Year (Of The Rooster)
MAD, Larissa Faw - Friday, January 13, 2017
As part of the basketball league's global marketing platform, "This Is W ...
- NFL's First Playoff Week, Wildcard Games Net Lower Ad Revs, Viewers
Television News Daily, Wayne Friedman - Friday, January 13, 2017
The first NFL playoff week, with four wildcard games, pulled in slight ...
- Finding Right Formula For Original Saturday Night Shows
TV Watch, Wayne Friedman - Monday, January 16, 2017
With nearly 500 scripted TV shows vying for consumer interest -- a ...
- Such A Deal! Fox Will Sell Digital-Only Super Bowl Ads
VidBlog, P.J. Bednarski - Monday, January 16, 2017
Fox is selling digital-only ads for this year's Super Bowl for $700,0 ...
- Intel Super Bowl Ad Showcases Brady Routine, New Technology Used In Game
MAD, Steve McClellan - Thursday, January 12, 2017
Intel created the 360-degree replay technology Fox is using in its Sup ...
- Super Bowl Eyes Nearly Half A Billion In TV Ad Dollars
Television News Daily, Wayne Friedman - Thursday, January 12, 2017
Kantar Media says the game looks to rise above its $445 milli ...
- A Dude Splits: Whistle Sports Exec Selander Joins VC Group
VidBlog, P.J. Bednarski - Thursday, January 12, 2017
Brian Selander, Whistle Sports executive vice president, is leaving to become t ...
- Havas Reorganizes Sports & Entertainment Unit, Its CEO Departs
MAD, Steve McClellan - Tuesday, January 10, 2017
Sports & Entertainment specialists will now sit with Havas Group client team ...
- Motorsport Publisher Takes A Stake In Formula E
Around the Net In MAD London, Sean Hargrave - Monday, January 9, 2017
A motorsport publishing business part-owned by a McLaren executive is taking ...
- Turner Kicks Off New Sports Marketing Unit
Television News Daily, Wayne Friedman - Thursday, January 5, 2017
For its networks, including TBS and TNT, Turner Ignite Sports will lo ...
- Runkeeper Stresses Inclusivity In 'I Am A Runner'
Video Critique, Larry Dobrow - Friday, January 6, 2017
I can say without exaggeration that I consider Runkeeper one of t ...
- The Sunday Times Reveals Lance Armstrong Would Remain Unexposed Under Section 40
Around the Net In MAD London, Sean Hargrave - Tuesday, January 3, 2017
The Sunday Times has warned that its historic exposure of drugs wi ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Broadcast TV Nets Gain 4% In Q4 TV Ad Revs
Television News Daily, Wayne Friedman - Friday, December 23, 2016
TV networks had a solid advertising fall -- all due to b ...
- State Farm Partners With Yahoo Sports
Marketing Daily, Tanya Gazdik - Friday, December 23, 2016
State Farm will engage fans through custom integrations across Yahoo Sports, wi ...
- Commercial-Free Sports TV? Fox Takes A Solo Shot
TV Watch, Wayne Friedman - Friday, December 23, 2016
For its Dec. 30 game between St. John's and Seton Hall women ...
- Why ITV Is Unlikely To Fill TV's Void As 'Bake Off' Heads To C4
London Blog, Sean Hargrave - Thursday, December 22, 2016
The BBC owned television viewing in 2016 -- but as Bake O ...
- 'Star Wars' Taps MLB, Topps To Assure Fans Get Real Autographs
Around the Net in Video, P.J. Bednarski - Wednesday, December 21, 2016
'Star Wars' fans are famous for being ripped off buying fake autograph ...
- Self-Driving Cars, Pokemon Go, Kim Kardashian Among 2016's Top Real-Time Trends
Real-Time Daily, Tobi Elkin - Tuesday, December 20, 2016
Sure, presidential politics topped the list of real-time trending topics, but y ...
- After Paying For Sports, What's Left For Sports Fans?
TV Watch, Wayne Friedman - Friday, December 16, 2016
Yes, sports networks are popular -- and lucrative. But with the ri ...
- What's In Store For 2017? Four Bold Predictions For Sports Media
Publishing Insider, Rich Routman - Thursday, December 15, 2016
It's been an exciting and dynamic year in the sports world. ...
- New Digital TV Nets, Cable Channels Post Higher Ad Spend
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Alternative TV networks including new digital OTT TV services, traditional cable a ...
- FreeWheel Report Shows Growth In Politics, Sports Video
VidBlog, P.J. Bednarski - Wednesday, December 14, 2016
In the third quarter, video viewing rose 37%, but ad views ro ...
- NEW! Step Away From Social Media And Go Running, Says Nike
Out to Launch, Amy Corr - Monday, December 12, 2016
I can't like this Nike campaign enough. A series of TV spo ...
- NHL, L.A. Kings Plan For Rose Parade
Marketing Daily, Tanya Gazdik - Sunday, December 11, 2016
Titled "A Century of Greatness (1917-2017)," the float helps kick off t ...
- Study Finds Piracy Becoming More Sophisticated: Consumers Ignorant Or Indifferent
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Video piracy is looking more legitimate to consumers -- and growing ...
- Turner, Snapchat Expand Content/Advertising Partnership
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
Turner will develop original shows with Snapchat from its TV series a ...