- Chevrolet Expands Relationship With Detroit Red Wings
Marketing Daily, Tanya Gazdik - Thursday, May 25, 2017
Chevrolet's imprint on Little Caesars Arena will be evident throughout, with brandi ...
- In New Campaign, Everlast Says Female Athletes Don't Get The Recognition They Deserve
Mediapsssst, Richard Whitman - Wednesday, May 24, 2017
Huh, no kidding? Geez Everlast, you've been around for more than 1 ...
- Dentsu Aegis' MKTG Signs On For Bogusky-Backed Video Venture Brandzooka
MediaDailyNews, Joe Mandese - Tuesday, May 23, 2017
Brandzooka, the self-serve, programmatic video advertising platform backed by Alex Bogusky, h ...
- Sports Programming Increases Upfront Ad Spend
Television News Daily, Wayne Friedman - Monday, May 22, 2017
Overall sports programming has a 26% share of upfront TV dollars f ...
- Should ESPN Drop 'Monday Night Football'?
Television News Daily, Wayne Friedman - Friday, May 19, 2017
The Walt Disney Company spends an estimated $1.9 billion a year f ...
- The Converging Worlds Of Sports And Entertainment
Publishing Insider, Rich Routman - Friday, May 19, 2017
With the growing fusion of sports and pop culture, brands have ...
- WWE Launches Marketing Alliance With Rocket League
Marketing Daily, Barry Janoff - Wednesday, May 17, 2017
In addition to its sponsorship role, Rocket League creative will air acro ...
- Scotiabank, NHL Renew Agreement
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
Under the new deal, Scotiabank, Canada's "Hockey Bank," remains the Official Ba ...
- NBA Launches Spot Featuring The Legendary Dr. J
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
The 30-second spot from Translation premieres Wednesday night during the season fina ...
- Whistle Sports Will Dunk Again
Online Video Daily, P.J. Bednarski - Thursday, May 18, 2017
Whistle Sports, whose short videos feature non-traditional sports competitions that appeal main ...
- Stryker Enlists High-profile Sports Stars
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
"After seeing Fred and Jerome together for the first time, our te ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
Television News Daily, Adam Buckman - Tuesday, May 16, 2017
ESPN "mapped" millions of fans "against all the possible emotions they wou ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, May 16, 2017
On Monday (5/15), ESPN uploaded an image to the network's official Instagr ...
- Enterprise Celebrates Different Kind Of Hockey Mom
Marketing Daily, Tanya Gazdik - Monday, May 15, 2017
A group of women who play hockey - along with hauling the ...
- ESPN Loses Subs, Republican Viewers Too
Television News Daily, Wayne Friedman - Friday, May 12, 2017
Looking at all the markets, 34 of the 43 showed that t ...
- NHL Highlights Stanley Cup History
Marketing Daily, Tanya Gazdik - Thursday, May 11, 2017
The spot "focuses on a revered tradition that is unique and deep ...
- Twitter's NFL Deal: Won't Stream Full Games, WILL Air 'Official' Content
MoBlog, Gavin O'Malley - Friday, May 12, 2017
Last month, after Amazon outbid Twitter for streaming rights to some N ...
- What Are Your Email Marketing 3-Point Plays?
Email Insider, Loren McDonald - Thursday, May 11, 2017
Now that we're deep into the NBA playoffs (that's basketball, for non-fans ...
- Tough Mudder Names Amazon Official Online Retailer
Marketing Daily, Tanya Gazdik - Monday, May 8, 2017
The agreement will include health, training and wellness content produced by Tou ...
- Time Inc Debuts 'Sports Illustrated' Streaming Network, Video Series
Publishers Daily, Sara Guaglione - Friday, May 5, 2017
The Sports Illustrated network will produce long- and short-form sports programming, rangi ...
- Academy Sports + Outdoors, FCB Counter Elitism They Say Is Pervasive Sports Marketing
MAD, Larissa Faw - Thursday, May 4, 2017
The "For All. For Less" creative celebrates everyone's passion for sports, regardle ...
- Adam & Eve/DDB Wins EA Sports
Around the Net In MAD London, Sean Hargrave - Thursday, May 4, 2017
Adam & Eve/DDB has won EA Sports' global advertising account. According ...
- Fusion Rebrands Site, 'SB Nation' Redesigns
Publishers Daily, Sara Guaglione - Wednesday, May 3, 2017
Fusion.net, where digital pop-culture publication Fusion lives, is getting a new na ...
- National TV Viewership Dips, Sports Holds
Television News Daily, Wayne Friedman - Wednesday, May 3, 2017
Overall, year-to-year, Disney commands a 35% share of all national sports viewin ...
- NEW! Houdini Sportswear: From Shirt Off Your Back To Food On Your Table
Out to Launch, Amy Corr - Tuesday, May 2, 2017
Rob Lowe is the latest KFC Colonel. Watch live music before t ...
- Mobile Web Scores Big Gains During NFL Draft
Mobile Marketing Daily, Gavin O'Malley - Friday, April 28, 2017
Draft Live and NFL Now were both streamed on approximately 30% mo ...
- Dosh App Attracts Forever 21, Applebee's
Marketing Daily, Tanya Gazdik - Friday, April 28, 2017
"I believe that Dosh has the opportunity to shift how merchants a ...
- WWE WrestleMania Knows Marketing & Media, Show & Sell
Marketing: Entertainment, Barry Janoff - Friday, April 28, 2017
WrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citr ...
- Purina Pro Plan Partners With Andy Roddick
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2017
Dog owners are encouraged to get involved by visiting proplan.com/callforincredible to subm ...
- New Jaguar XF Sportbrake Teased At Wimbledon
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2017
Tthe famously manicured surface of Wimbledon's Center court served as the canv ...