- Turner Sports Launching 'B/R Live,' OTT Service
Digital News Daily, Alex Weprin - Tuesday, March 27, 2018
B/R Live, named after Turner's Bleacher Report, will include live games fr ...
- CBS Wins Week With Stormy Daniels, March Madness
Television News Daily, Wayne Friedman - Tuesday, March 27, 2018
For the week ending March 25, CBS' prime-time average viewers came ...
- YouTube TV Inks Deal To Be Presenting Sponsor Of NBA Finals
Digital News Daily, Alex Weprin - Monday, March 26, 2018
The deal will cover the NBA Finals, WNBA Finals and NBA ...
- PNC Bank Becomes Official Bank Of NASCAR
Marketing Daily, Tanya Gazdik - Monday, March 26, 2018
The agreement is PNC's first with a sports league. The bank ...
- Mtn Dew Opens New Chapter Of 'Dewey Ryder' Saga
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2018
The clueless character, played by Danny McBride, debuted last October as Da ...
- Amazon, Facebook Poised To Acquire More Streaming Sports Rights
Digital News Daily, Alex Weprin - Tuesday, March 20, 2018
The recent news that Facebook has secured exclusive rights to 25 Maj ...
- Lexus Partners With Oath For 0-60 Bracket Challenge
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2018
Lexus saw a considerable increase in mobile engagement which led it ...
- Alliance of American Football To Launch In 2019
Television News Daily, Wayne Friedman - Tuesday, March 20, 2018
The Alliance hopes to start next year, right after the Super Bow ...
- Fever-Tree Serves Up A New Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, March 20, 2018
Fever-Tree, the tonic brand, will replace Aegon as sponsor of The Queen ...
- Esports Racks Up Points With Hard-To-Reach Demo: Young Males
Video Insider, Alex Weprin - Tuesday, March 20, 2018
Last week the rapper Drake logged on to the Amazon-owned videogame streami ...
- PGA Tour To Launch OTT Channel Through Xumo
Digital News Daily, Alex Weprin - Monday, March 19, 2018
The channel, which went live on Xumo over the weekend, will inclu ...
- From NHL To Activision Blizzard, Cherry Still In The 'Smiles Business'
Marketing Daily, Tanya Gazdik - Monday, March 19, 2018
Formerly with the NHL's New Jersey Devils, Daniel Cherry took a f ...
- State Farm Emphasizes Its Agents 'Get You'
Marketing Daily, Tanya Gazdik - Monday, March 19, 2018
The narrative of the campaign continues to dovetail with storylines of t ...
- Olympics, Super Bowl Boost NBC And Broadcast Nets' February C3 Numbers
Television News Daily, Wayne Friedman - Friday, March 16, 2018
NBC's Winter Olympics in February helped lift overall C3 ratings for a ...
- Marketers Embrace March Madness With Campaigns, Promotions
Marketing Daily, Tanya Gazdik - Friday, March 16, 2018
Wendy's understands the difficult choices in filling out brackets and wants ...
- British Football Team Apologizes For 'Women's Place' Email
Email Marketing Daily, Ray Schultz - Thursday, March 15, 2018
The Tottenham football club has caused a flap with an email surv ...
- Activision Blizzard Hires Execs From NHL, NBA, NBC
Marketing Daily, Tanya Gazdik - Thursday, March 15, 2018
Daniel Cherry III brings over 20 years of marketing experience, including ...
- Topgolf Partners With Golf Channel For Show
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2018
The show will air two nights a week. The series will al ...
- MLB Pitcher Verlander Stumps For Flonase
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2018
As part of the partnership, Verlander appears in a documentary series call ...
- ESPN Taps AI Platform To Measure Programming
AI & IoT Daily, Chuck Martin - Monday, March 12, 2018
ESPN has agreed to use the Veritone artificial intelligence platform to captur ...
- Facebook Snags National Rights To Weekday MLB Games
Digital News Daily, Alex Weprin - Friday, March 9, 2018
The company will stream 25 Major League Baseball games this summer ...
- Comcast Promotes Paralympic Sponsorship, Assistive Technologies
Marketing Daily, Tanya Gazdik - Monday, March 12, 2018
Comcast, an official partner of the USOC, has partnerships with 13 Te ...
- NCAA's March Madness Scores Big TV Ads, But Records Slower Growth Than Rivals
Television News Daily, Wayne Friedman - Friday, March 9, 2018
The NCAA playoffs earned $1.29 billion in national TV advertising in 201 ...
- FanDuel Trying To Go Public Without IPO
Around the Net In Digital, Gavin O'Malley - Thursday, March 8, 2018
Betting platform FanDuel is reportedly considering ways to go public without ...
- YouTube TV Expands Marketing Deal With MLB
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
YouTube TV will be presenting sponsor for the 2018 and 2019 Wor ...
- The Athletic Raises $20M To Expand Sports Subscription Service
Publishing Insider, Melynda Fuller - Wednesday, March 7, 2018
The rounds of funding are allowing 'The Athletic' to set up ...
- UEFA Stars Play Street Paintball For Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
This year's sponsorship campaign also features B&W player portraits by Danny Clinc ...
- ESPN Direct-To-Consumer Service To Launch In Late March Or Early April
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
As previously announced, ESPN Plus will cost $4.99 per month, and wi ...
- Amazon To Sell UFC Pay-Per-View Fights
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
The first event offered under the deal will be UFC 222, whi ...
- Smuckers, Kellogg, Samsung Get Olympics Gold
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2018
Kellogg made the fourth biggest gains in ad awareness but was to ...