- Despite Scandals, World Cup Remains Marketers' Draw
Media Insider, Maarten Albarda - Friday, June 15, 2018
It's no doubt true that FIFA's brand name has an enormous smud ...
- PGA Tour Superstore Gears Up For Fathers Day
Marketing Daily, Tanya Gazdik - Thursday, June 14, 2018
"Jason is one of the most recognizable and inspirational dads on t ...
- How To Win The World Cup Without Busting Your Budget
MAD, Chris Sheppard - Tuesday, June 12, 2018
Global sporting events provide a huge opportunity for scrappy brands to g ...
- Spain Campaign Includes French Open, Masters Winners
Marketing Daily, Tanya Gazdik - Wednesday, June 13, 2018
The digital marketing campaign was developed by Ogilvy & Mather Madrid f ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to us ...
- World Cup TV Ad Sales Could Hit $600 Million
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Worldwide, the FIFA World Cup is expected to pull in $2.4 billi ...
- Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
Amazon's deal is exclusive, meaning the 20 U.K. soccer matches it wi ...
- Turner Starts Live TV Digital Advertising Unit
Television News Daily, Wayne Friedman - Thursday, June 7, 2018
Turner Sports Live says its new business unit will help digital advertise ...
- Minor League Baseball, Satisfi Labs Partner
Marketing Daily, Tanya Gazdik - Thursday, June 7, 2018
The partnership reinforces MiLB's tech-infused strategy specifically designed to improve the f ...
- Progressive Helps NBA Fans De-stress With Goat Yoga
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fa ...
- Sky Sports' Grip On Golf May Be Weakening
Around the Net In MAD London, Sean Hargrave - Tuesday, June 5, 2018
"The Guardian" is reporting that Sky Sports is facing a struggle ...
- Discovery Signs $2 Billion Deal For Global Non-U.S. PGA Tour Content
Television News Daily, Wayne Friedman - Monday, June 4, 2018
In an overall $2 billion deal, Discovery will secure live linear righ ...
- With PGA Tour Deal, Discovery's OTT Ambitions Take Shape
Video Insider, Alex Weprin - Tuesday, June 5, 2018
The deal, which starts next year and runs through 2030, will featu ...
- NBA Launches Augmented Reality For Playoffs
AI & IoT Daily, Chuck Martin - Wednesday, May 30, 2018
The National Basketball Association is launching an augmented reality experience in t ...
- Powerade Brings 'Some Kind Of Power' To FIFA
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
The latest ad has the campaign's bodega-owner protagonist imagining himself as ...
- ESPN+ Gets Into Esports With 'League Of Legends' Deal
Digital News Daily, Alex Weprin - Friday, May 25, 2018
The first competition to be streamed on the service will be t ...
- NFL's TV Anthem: Kneeling Players Out Of Camera Range, Standing Room Only
TV Watch, Wayne Friedman - Tuesday, May 29, 2018
President Trump's latest message to NFL players who offer a silent prote ...
- App User Drops Suit Against Warriors Over 'Spying' App
Digital News Daily, Wendy Davis - Monday, May 21, 2018
A New York resident who downloaded an app for the Golden Sta ...
- Premium TV Prospects? Define TV And Premium
TV Watch, Wayne Friedman - Tuesday, May 22, 2018
Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not on ...
- NBA Launches Finals Spot Focusing On Emotions
Marketing Daily, Tanya Gazdik - Friday, May 18, 2018
"Finally Mine" from Translation LLC features current and former NBA stars includi ...
- London's DAZN, And Anthony Joshua, Set To Revolutionise Sports Streaming
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
You are not alone if you have not heard of London-based DAZ ...
- Digital Publisher Minute Media Secures $17M Funding Round
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The company plans to use the funding to expand the mobile-first technolo ...
- ESPN President: Direct-To-Consumer Start Of 'Brand-New Era'
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The future of the company seems pinned to ESPN+, the premium subscripti ...
- Supreme Court Paves Way For Legal Sports Betting
Digital News Daily, Alex Weprin - Monday, May 14, 2018
The U.S. Supreme Court on Monday struck down The Professional and Amate ...
- How Will TV Benefit From Legal State Sports Betting?
TV Watch, Wayne Friedman - Tuesday, May 15, 2018
"It will be a new form of entertainment," says Mark Cuban, own ...
- Visa Brings Back Football Icon For FIFA World Cup
Marketing Daily, Tanya Gazdik - Friday, May 11, 2018
Visa is upgrading official tournament venues with the latest in payment innovati ...
- ESPN Launches Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2018
"Life Needs Sports," the first work for the brand from Droga5, wi ...
- Bud Enlists Drones, Glowing Cups For FIFA World Cup Push
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2018
50+-country campaign is AB In-Bev's largest in history - though TV a ...
- Heed Seeks To Reimagine Mobile Sports Coverage
Video Insider, Alex Weprin - Tuesday, May 8, 2018
"We break the linear consumption [of sports] into small bites of wh ...
- IAB Gets In The Esports Game With New Primer
Digital News Daily, Alex Weprin - Monday, May 7, 2018
"As a marketing opportunity, esports has been under the radar and n ...