- B Dubs, NBC Launch F2-Hosted Soccer Video Series
Marketing Daily, Karlene Lukovitz - Monday, June 26, 2017
The first episode generated more than 800,000 views on F2's YouTube chann ...
- Lawyer Who Felled 'Gawker' Sues Gizmodo, 'Deadspin'
Publishing Insider, Erik Sass - Tuesday, June 27, 2017
RJ Bell is suing Deadspin's publisher, Gizmodo Media, and journalist Ryan Goldbe ...
- Pro Golfer Promotes Colon Cancer Screening
Marketing Daily, Tanya Gazdik - Monday, June 26, 2017
Jerry Kelly will wear a Cologuard-branded hat for the next two yea ...
- Amazon Proving Sorrell's Prediction: It Will Rival Google In Ad Revenue
MediaDailyNews, Laurie Sullivan - Monday, June 26, 2017
It no longer seems farfetched to envision a world where product sear ...
- Allstate Enlists Serena Williams For Cause Campaign
Marketing Daily, Tanya Gazdik - Friday, June 23, 2017
A social experiment-based short film, "Lost Purse" provides a look into t ...
- Nike Project Bags London The UK's Only Design Gold At Cannes
Around the Net In MAD London, Sean Hargrave - Thursday, June 22, 2017
A campaign for Nike Air Max 2017 by ManvsMachine London won t ...
- Guinness Joins Tough Mudder Brand Partners
Marketing Daily, Tanya Gazdik - Thursday, June 22, 2017
Guinness Blonde American Lager will sponsor a beer garden experience in Mudd ...
- The Players' Tribune Taps Levick As First CEO
Publishers Daily, Sara Guaglione - Wednesday, June 21, 2017
Previously, Levick was CRO at Spotify, where he oversaw the monetization a ...
- American Express, Fitbit Ink Deals With NBA
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2017
To tip off the renewed partnership, American Express and the NBA a ...
- How Athletes, Brands Can Change The World: By Being Authentic To Fans
MediaPost Live, Joe Mandese - Tuesday, June 20, 2017
A panel discussion billed as "how athletes and brands can change t ...
- FTC Seeks To Block DraftKings-FanDuel Merger
Digital News Daily, Wendy Davis - Monday, June 19, 2017
The Federal Trade Commission will seek to block fantasy sports sites DraftKin ...
- McDonald's Douses Olympic Flame, Ends Deal With IOC
Marketing Daily, Barry Janoff - Friday, June 16, 2017
There could be a bidding war for a chance to become ...
- American Cancer Society Enlists Pro Golfer Chris DiMarco To 'Tee Up For Life'
Marketing Daily, Barry Janoff - Thursday, June 15, 2017
The campaign is anchored by a 30-second spot with DiMarco, who tal ...
- Hyundai Expands Youth Football Camp
Marketing Daily, Tanya Gazdik - Friday, June 16, 2017
The automaker added a Hyundai ride and drive in two of t ...
- What Marketers Can Learn From The NBA Finals
Marketing: Sports, Kurt Abrahamson - Friday, June 16, 2017
No industry needs to leverage real-time marketing quite like sports, an indust ...
- For Foot Locker, Lonzo Has A Ball Roasting Dad LaVar
Marketing Daily, Barry Janoff - Wednesday, June 14, 2017
"There's that day when your dad berates your high school coach ...
- Jaguar Enlists Tennis Champ For XF Sportbrake Reveal
Marketing Daily, Tanya Gazdik - Thursday, June 15, 2017
The two-time Wimbledon champion pulled the covers off the premium wagon befo ...
- Successful Marketers: Look No Further Than Stanley Cup's Nashville Predators
MediaDailyNews, Joe Hyland - Monday, June 12, 2017
There are uncanny parallels between the Nashville Predators and what it tak ...
- Penguin Power: TV Viewing For Stanley Cup Finals Up 20%
Television News Daily, Wayne Friedman - Monday, June 12, 2017
Game Six of this year's finals pulled in a Nielsen preliminary 6. ...
- Topgolf Teams With Lady Antebellum's Charles Kelley
Marketing Daily, Tanya Gazdik - Monday, June 12, 2017
Topgolf has a new division of the company devoted to building t ...
- Citi Pitches Double Cash Card Campaign With Mets' Syndergaard, Comic Jim Breuer
Marketing Daily, Barry Janoff - Thursday, June 8, 2017
The use of Mets players, broadcasters and fans is organic as t ...
- NASCAR Promotes Rebranded Online Store Via TV Spot
Marketing Daily, Tanya Gazdik - Friday, June 9, 2017
"The newly branded NASCAR Shop provides fans with a cleaner and mo ...
- Cholula Hot Sauce Partners With MLB's Noah Syndergaard
Marketing Daily, Tanya Gazdik - Thursday, June 8, 2017
"First and foremost, the Order of Cholula was created to bring togeth ...
- Is Politics Ruining Sports?
MediaDailyNews, Gary Holmes - Wednesday, June 7, 2017
It's been a tough spring for ESPN. The company laid off 1 ...
- ABC's NBA Finals Up Slightly In Viewership
Television News Daily, Wayne Friedman - Monday, June 5, 2017
Although the NBA Finals has not been very competitive so far, ...
- Sports Programming Improves Share, Scripted TV Loses Out
Television News Daily, Wayne Friedman - Friday, June 2, 2017
Over the past five TV seasons, sports programming continues to improve i ...
- 'Like A Girl' Campaign, European Soccer Style
MAD, Larissa Faw - Wednesday, May 31, 2017
The Union of European Football Associations (UEFA), with support from its ...
- TV Nets' C3 Ratings Dip 7% Among Key Viewers
Television News Daily, Wayne Friedman - Wednesday, May 31, 2017
Nielsen C3 ratings -- a major measure for TV marketers -- ha ...
- Bill Simmons To Move 'The Ringer' Site To Vox Platform
Publishers Daily, Sara Guaglione - Tuesday, May 30, 2017
Bill Simmons will move his sports, culture and tech Web site T ...
- 'Garden & Gun' Hires Donovan As CFO, 'Players' Tribune' Taps Carney As SVP, Sales
Publishers Daily, Sara Guaglione - Tuesday, May 30, 2017
New roles were added to Southern lifestyle magazine brand "Garden & Gu ...