- 'Cigar Aficionado' Debuts Football Issue
Publishers Daily, Sara Guaglione - Tuesday, August 15, 2017
The October issue of luxury lifestyle magazine Cigar Aficionado will be i ...
- NFL Kicks Off New Youth-Focused Campaign From Translation
MAD, Larissa Faw - Monday, August 14, 2017
As its new season approaches, the National Football League's (NFL) new youth-focus ...
- DraftKings Encourages Sports Fans To 'Lean In'
Marketing Daily, Tanya Gazdik - Monday, August 14, 2017
DraftKings' SVP of Brand and Creative Don Lane spoke with "Marketing Dail ...
- Bloomberg Media Distribution, Niche Sport Media Partner On Video Licensing Deal
Publishers Daily, Sara Guaglione - Friday, August 11, 2017
Bloomberg Media Distribution's clients will now be able to license sports vid ...
- Disney To Launch ESPN Streaming Service, Cable Nets Report Lower Revenues
Television News Daily, Wayne Friedman - Tuesday, August 8, 2017
As part of its widely anticipated effort to start an ESPN streami ...
- CBS Scores Solid Mid-Single Percentage Q2 Ad Gains
Television News Daily, Wayne Friedman - Monday, August 7, 2017
CBS took in a 6% advertising spike for its TV operations ...
- Sky Faces Increasing Social Competition For Sports Rights
Around the Net In MAD London, Sean Hargrave - Thursday, August 3, 2017
"The Drum" is taking a look at sports rights, after it h ...
- Amazon Close To Beating Sky For ATP World Tour Tennis Rights
Around the Net In MAD London, Sean Hargrave - Wednesday, August 2, 2017
"The Times" is reporting that Amazon has outbid Sky for the righ ...
- Mammoth Resorts Knows Your Favorite Mountain Sport, Thanks To IBM
Email Marketing Daily, Jess Nelson - Tuesday, August 1, 2017
By leveraging IBM Watson Customer Engagement to monitor online visitor behavior, Mammo ...
- Google, MLB Launch Original VR Video Series Featuring Young Baseball Stars
Digital News Daily, Laurie Sullivan - Thursday, July 27, 2017
The move is intended to help position YouTube as the next sensati ...
- Oath Strikes Sponsorship Cycling Deal With Slipstream Sports
Digital News Daily, Wayne Friedman - Friday, July 21, 2017
The team, which goes under the team name Cannondale-Drapac, its two maj ...
- Miracle Whip Sponsors Senior Basketball Team
Marketing Daily, Tanya Gazdik - Monday, July 24, 2017
The San Diego Splash and Miracle Whip announced the sponsorship in ...
- Mattel, WWE Partner For Product Line
Marketing Daily, Tanya Gazdik - Friday, July 21, 2017
The new WWE Superstars product line, which was revealed Thursday at S ...
- Tough Mudder Expands Into Fitness Studio Industry
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2017
"As soon as locations are finalized (usually on lease signing), we wi ...
- Mack Trucks Announces Partnership With Khalil Mack
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2017
"We think that by working together, Mack with Mack, we can bui ...
- 'Women's Running' Celebrates 100th Issue Under New Editor
Publishers Daily, Sara Guaglione - Wednesday, July 19, 2017
"Whether you've never run before in your life, or you are comi ...
- Will Social Become The Place To Watch The Game?
Around the Net In MAD London, Sean Hargrave - Friday, July 14, 2017
The social media giants are making increasingly ambitious moves to switch fr ...
- TuneIn Celebrates The Long Ball
Marketing Daily, Aaron Baar - Monday, July 10, 2017
"The All-Star break is a real celebration of all things baseball, a ...
- T-Mobile Gives All-Star Game A Magenta Hue
Marketing Daily, Aaron Baar - Saturday, July 8, 2017
"When looking at any partnership, we're hyper-focused on reaching consumers in contextual ...
- DraftKings, FanDuel Fight FTC Over Merger
Digital News Daily, Wendy Davis - Thursday, July 6, 2017
Daily fantasy sports companies DraftKings and FanDuel are pressing to move forwa ...
- Millennial Baseball Fans Pair Watching With Mobile Activities
Marketing Daily, Tanya Gazdik - Friday, July 7, 2017
According to Nielsen Sports 360 research, 81% of Millennials use their mobi ...
- Woodward Shows It Is More Than A Camp
Marketing Daily, Tanya Gazdik - Thursday, July 6, 2017
This campaign is different because the focus and commitment is on t ...
- NBC Expands Underserved Sports On NBC Sports Gold
Digital News Daily, Wayne Friedman - Friday, June 30, 2017
Recently, NBC Sports Gold announced it was adding the "Premier League Pass ...
- Minute Media Bows eSports Platform 'DBLTAP'
Publishers Daily, Erik Sass - Thursday, June 29, 2017
The launch comes amid record-breaking consumer spending on video games and gami ...
- Sports Fantasy Sites Push Lawmakers To Restore Legal Status
TV Watch, Wayne Friedman - Friday, June 30, 2017
Ready for the return of DraftKings and FanDuel on TV? There ...
- Wimbledon Serves Up AI With IBM
Email Marketing Daily, Jess Nelson - Thursday, June 29, 2017
The All England Lawn Tennis Club (AELTC) is bringing extra heat ...
- Scripps Networks Joins Live Streaming fuboTV
Television News Daily, Wayne Friedman - Wednesday, June 28, 2017
Scripps networks -- HGTV, Food Network and Travel Channel -- will jo ...
- Wimbledon Unveils 'Fred' The Chatbot
Around the Net In MAD London, Sean Hargrave - Wednesday, June 28, 2017
Wimbledon is introducing a chatbot this year for tennis fans who wa ...
- Sky Sports To Become Cheaper Through Themed Channels
Around the Net In MAD London, Sean Hargrave - Wednesday, June 28, 2017
Slowing subscriber numbers have prompted Sky to devise a new strategy f ...
- Honda, Acura Highlight Racing Success
Marketing Daily, Tanya Gazdik - Wednesday, June 28, 2017
The series previously online ran online only, but with the expansion, ...