- Shaquill Griffin Launches Email Newsletter
Around the Net in Email, Ray Schultz - Thursday, July 5, 2018
Football star Shaquill Griffin has launched a web platform and email newslett ...
- Food, Travel And Tech Sites Doing Very Well From Big Sport Events
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It isn't just the obvious sites that do well for traffic spik ...
- Federer Unveils New Uniqlo Look At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
As Wimbledon started yesterday sports fans watched the tennis and marketers marvell ...
- Visa Finds Contactless Payment Catches On At FIFA World Cup
Marketing Daily, Tanya Gazdik - Friday, June 29, 2018
As the Official Payment Services Partner of FIFA, Visa has enabled contactle ...
- World Cup Ups Usage Of Streaming Video Platforms
Digital News Daily, Alex Weprin - Wednesday, June 27, 2018
Downloads of live streaming mobile apps were up 77% during the fir ...
- Mobile Becomes Big Component Of Long-Term TV Sports Deals
TV Watch, Wayne Friedman - Thursday, June 28, 2018
Sports leagues on traditional linear TV networks may have had demographic issu ...
- 'ESPN The Magazine' Unveils 2018 Body Issue, Cover Features First LGBTQ Couple
Publishing Insider, Melynda Fuller - Wednesday, June 27, 2018
What makes the issue so captivating and even poignant is its abili ...
- NBCU Holds Top TV Ad Share For 2017-2018 Season
Television News Daily, Wayne Friedman - Tuesday, June 26, 2018
For entertainment programming across all its networks, NBCU holds 17.3% of t ...
- AI To Help Shape The Wimbledon Highlights Package
Around the Net In MAD London, Sean Hargrave - Tuesday, June 26, 2018
According to the BBC, IBM's AI technology is to be used ...
- CBS Extends Deal To Stream NFL Games
Digital News Daily, Alex Weprin - Monday, June 25, 2018
In addition, CBS has gained the ability to stream NFL games f ...
- FIFA World Cup Fever Continues
Marketing Daily, Tanya Gazdik - Monday, June 25, 2018
With U.S. fans the largest group traveling from a foreign country ...
- 'Nothing Beats A Londoner' Wins Social And Influencer Grand Prix
Around the Net In MAD London, Sean Hargrave - Friday, June 22, 2018
Wieden + Kennedy has won the Social and Influencer Grand Prix ...
- Adthena Tracks NBA Finals Keyword Terms
Performance Marketing Insider, Laurie Sullivan - Friday, June 22, 2018
Kayak and Expedia came out the biggest winners in terms of cli ...
- 'Maxim,' Lagardere Sports and Entertainment Refresh Magazine's Events
Publishers Daily, Melynda Fuller - Wednesday, June 20, 2018
The events, which are branded as "part fantasy, part aspirational and pa ...
- IBM Says Spammers Are Hitting FIFA World Cup Fans
Around the Net in Email, Ray Schultz - Wednesday, June 20, 2018
IBM’s X-Force warns that email scammers are targeting FIFA World Cup fa ...
- Soccer's World Cup Is Great TV
TVBlog, Adam Buckman - Wednesday, June 20, 2018
Last Friday night while idly grazing through our TV channels, we stumbl ...
- FIFA World Cup Most Avid Fans: Hispanics
Marketing Daily, Tanya Gazdik - Monday, June 18, 2018
When looking at Hispanic TV homes in the U.S. exclusively, about 6 ...
- Lexus Launches Performance Campaign, Golf Sponsorship
Marketing Daily, Tanya Gazdik - Friday, June 15, 2018
The campaign's spots and videos offer a rare glimpse behind the scen ...
- Despite Scandals, World Cup Remains Marketers' Draw
Media Insider, Maarten Albarda - Friday, June 15, 2018
It's no doubt true that FIFA's brand name has an enormous smud ...
- PGA Tour Superstore Gears Up For Fathers Day
Marketing Daily, Tanya Gazdik - Thursday, June 14, 2018
"Jason is one of the most recognizable and inspirational dads on t ...
- How To Win The World Cup Without Busting Your Budget
MAD, Chris Sheppard - Tuesday, June 12, 2018
Global sporting events provide a huge opportunity for scrappy brands to g ...
- Spain Campaign Includes French Open, Masters Winners
Marketing Daily, Tanya Gazdik - Wednesday, June 13, 2018
The digital marketing campaign was developed by Ogilvy & Mather Madrid f ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to us ...
- World Cup TV Ad Sales Could Hit $600 Million
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Worldwide, the FIFA World Cup is expected to pull in $2.4 billi ...
- Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
Amazon's deal is exclusive, meaning the 20 U.K. soccer matches it wi ...
- Turner Starts Live TV Digital Advertising Unit
Television News Daily, Wayne Friedman - Thursday, June 7, 2018
Turner Sports Live says its new business unit will help digital advertise ...
- Minor League Baseball, Satisfi Labs Partner
Marketing Daily, Tanya Gazdik - Thursday, June 7, 2018
The partnership reinforces MiLB's tech-infused strategy specifically designed to improve the f ...
- Progressive Helps NBA Fans De-stress With Goat Yoga
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fa ...
- Sky Sports' Grip On Golf May Be Weakening
Around the Net In MAD London, Sean Hargrave - Tuesday, June 5, 2018
"The Guardian" is reporting that Sky Sports is facing a struggle ...
- Discovery Signs $2 Billion Deal For Global Non-U.S. PGA Tour Content
Television News Daily, Wayne Friedman - Monday, June 4, 2018
In an overall $2 billion deal, Discovery will secure live linear righ ...