- Nike Banned From Using LDNR In London Campaigns
Around the Net In MAD London, Sean Hargrave - Friday, July 27, 2018
Nike has been permanently barred from using the LNDR shorthand tag f ...
- NBC Starts 2020 Tokyo Summer Olympics Promos
Television News Daily, Wayne Friedman - Wednesday, July 25, 2018
Some 136 spots have run on The Olympic Channel through July 2 ...
- NFL Preseason Games Upcoming, National Anthem Player Guide In Flux
TV Watch, Wayne Friedman - Tuesday, July 24, 2018
Just before President Trump made it a big issue last season, t ...
- MailChimp Chosen By The Ladies Professional Golf Association
Email Marketing Daily, Ray Schultz - Monday, July 23, 2018
MailChimp will help the LPGA serve email newsletters and promotions. ...
- GroupM Divests IEG, Which Is Acquired By Engine Shop
MediaDailyNews, Joe Mandese - Monday, July 23, 2018
In what likely is the first in an array of divestitures, W ...
- 'American Masters' Only Partially Explains Williams' Hitting Prowess
TVBlog, Adam Buckman - Monday, July 23, 2018
The new "American Masters" profile of Ted Williams on PBS might ...
- Last-Minute Digital Video Ads Drive Live Sports Viewership
Digital News Daily, Alex Weprin - Thursday, July 19, 2018
Digital video may not be a threat to live, linear TV aft ...
- U.S. Air Force Inks Multi-Tournament Deal With ELeague
Digital News Daily, Alex Weprin - Thursday, July 19, 2018
The Air Force will be the official armed services partner for ELeag ...
- World Cup Boosts Digital Players
Digital News Daily, Alex Weprin - Wednesday, July 18, 2018
This year's World Cup may not have been the ratings smash ...
- DAZN Thinks It Has Fighting Chance To Lead U.S. Sports Streaming Market
Digital News Daily, Alex Weprin - Tuesday, July 17, 2018
Sports fans looking for a streaming video bundle will have one mo ...
- Pepsi, GatorAde, CocaCola Tops In World Cup Effectiveness
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
Overall ad effectiveness, represented by the Ace Score, for this year's Wor ...
- FanLogic Debuts Email Domain Product For Sports Teams
Email Marketing Daily, Ray Schultz - Tuesday, July 17, 2018
Sports team can now sell branded email domains to fans, with ...
- Harman Enlists Yankees' Aaron Judge As Ambassador
Marketing Daily, Tanya Gazdik - Monday, July 16, 2018
Whether hailing a taxi, riding the subway or catching a game ...
- U.S. Soccer Fans Big Spenders At FIFA, Per Visa
Marketing Daily, Tanya Gazdik - Monday, July 16, 2018
Visa's payment data found that the top spending countries behind Russia we ...
- Latin American Soccer Teams Got Most Hits On YouTube
Performance Marketing Insider, Laurie Sullivan - Monday, July 16, 2018
Despite the win by France, teams and players in Latin America g ...
- Kia, Toyota Drivers More Likely To Be Soccer Fans
Marketing Daily, Tanya Gazdik - Friday, July 13, 2018
Cox Automotive searched across a range of data, hunting for correlations amo ...
- Tough Mudder Partners With British Beauty Brand
Marketing Daily, Tanya Gazdik - Friday, July 13, 2018
Soap & Glory will take over the rinse stations and changing ten ...
- Disney Inks Overwatch League Deal Amid eSports Push
Digital News Daily, Alex Weprin - Wednesday, July 11, 2018
In arguably the most significant rights deal in eSports history, Overwatch Leag ...
- eSports Expanding Rapidly, Poised To Rival Pro Sports' 'Big 4'
Research Intelligencer, Joe Mandese - Thursday, July 12, 2018
eSports, a rapidly emerging spectator "sport" for professional video game players, ...
- Coca-Cola, 7-Eleven Team On Global FIFA-Themed Mobile Game Promo
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2018
The promo, across 14 countries, requires 7Rewards membership and buying Coca-Cola produc ...
- TheScore Launches On Samsung's Bixby Home
AI & IoT Daily, Chuck Martin - Tuesday, July 10, 2018
TheScore has launched on Samsung's Bixby Home, which will enable personalized li ...
- Turner Taps Poole For GM Of 'BR/Live' Streaming Service
Digital News Daily, Alex Weprin - Monday, July 9, 2018
Poole will oversee product development, business strategy and operations, content acquisition a ...
- World Cup Grabs $250M In TV Revenues For U.S. Networks, But Viewing Is Down
Television News Daily, Wayne Friedman - Monday, July 9, 2018
Through July 9 -- the quarter-final round -- NBCUniversal's networks have garner ...
- Whoop Strap To Let Fans Track Tour de France Racer's Biometrics Online
Marketing Daily, P.J. Bednarski - Friday, July 6, 2018
The data, available in real time to Whoop site subscribers (and lat ...
- No U.S. Presence, But Advertisers Engage With World Cup Fans
MAD, Larissa Faw - Thursday, July 5, 2018
American advertisers are leveraging the games in unique ways. ...
- Lexus Donations To Greater Boston Food Bank Climbing
Marketing Daily, Tanya Gazdik - Friday, July 6, 2018
Every time a Boston pitcher strikes out the opposing baseball team's batte ...
- Wish Shopping App Campaign Features Soccer Stars
Marketing Daily, Tanya Gazdik - Friday, July 6, 2018
The ad shows five players at home discovering new hobbies by purchasi ...
- Shaquill Griffin Launches Email Newsletter
Around the Net in Email, Ray Schultz - Thursday, July 5, 2018
Football star Shaquill Griffin has launched a web platform and email newslett ...
- Food, Travel And Tech Sites Doing Very Well From Big Sport Events
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It isn't just the obvious sites that do well for traffic spik ...
- Federer Unveils New Uniqlo Look At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
As Wimbledon started yesterday sports fans watched the tennis and marketers marvell ...