- Do Major TV Sports Retain High Value?
TV Watch, Wayne Friedman - Thursday, September 21, 2017
TV networks depend on big professional sports, but license fees are provi ...
- Nike Launches Connected Jersey For NBA Fans
Connected Thinking, Chuck Martin - Tuesday, September 19, 2017
Connected clothing is about to get a boost. Nike is introducing ...
- SK+G Wins AOR For New Vegas Hockey Franchise
Accounts on the Move, Steve McClellan - Tuesday, September 19, 2017
SK+G has been named advertising agency of record for the Vegas Gold ...
- CommunityAmerica Credit Union Leverages NFL Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, September 19, 2017
The 75-year-old company is ready to grow from middle-tier to major playe ...
- Flexible NFL May Accommodate TV Ads Of Various Lengths
TV Watch, Wayne Friedman - Tuesday, September 19, 2017
Shorter six-second TV ads -- largely thanks to YouTube -- seem ...
- Sports Streamer fuboTV Launches First TV Campaign
Out to Launch, Larissa Faw - Wednesday, September 13, 2017
fuboTV is introducing its first TV
commercial to raise awareness f ...
- Local Digital TV Sports Network Stadium Begins Operation
Television News Daily, Wayne Friedman - Tuesday, September 12, 2017
Distributed by the Sinclair Broadcast Group, Stadium will initially be available ...
- Appeals Court Poised To Decide Whether Consumers Can Sue Over Video Privacy
Digital News Daily, Wendy Davis - Monday, September 11, 2017
The 9th Circuit Court of Appeals could soon decide whether consumers a ...
- NFL TV Networks See Generally Higher CPMs
Television News Daily, Wayne Friedman - Monday, September 11, 2017
CBS, Fox and NFL Network had major gains among adult 25-54 viewe ...
- 'Competitor' Magazine Rebrands As 'Competitor Running'
Publishers Daily, Sara Guaglione - Thursday, September 7, 2017
Readers of running magazine Competitor will notice a new name on t ...
- Sports E-Commerce Startup Fanatics Gets $1B
Around the Net In Digital, Gavin O'Malley - Wednesday, September 6, 2017
SoftBank Group just led a $1 billion investment funding round in Spor ...
- Prestone Sponsors Show Focusing On Extreme Racing
Marketing Daily, Tanya Gazdik - Thursday, September 7, 2017
"Branded video content works well for us as it travels well acro ...
- Higher Ratings Forecast For NFL Prime-Time Shows
Television News Daily, Wayne Friedman - Wednesday, September 6, 2017
MoffettNathanson Research expects a 5% gain for NBC's "Sunday Night Football" ...
- Facebook Bid $600M To Stream Cricket
Around the Net In Digital, Gavin O'Malley - Tuesday, September 5, 2017
Facebook was recently outbid by Rupert Murdoch’s Star for streaming rights ...
- ASA To Investigate Whether Paddy Power Tweet Was Racist
Around the Net In MAD London, Sean Hargrave - Friday, September 1, 2017
The ASA has confirmed that it will investigate the bookmaker Paddy Pow ...
- Hyundai Gears Up For College Football
Marketing Daily, Tanya Gazdik - Thursday, August 31, 2017
"Passion and loyalty are two attributes that are important to the Hyund ...
- Are 'You In' To The US Open?
Marketing Daily, Larissa Faw - Friday, September 1, 2017
The media buy -- running only in the greater NYC area ...
- Are 'You In' To The US Open?
Out to Launch, Larissa Faw - Thursday, August 31, 2017
The United States Tennis Association (USTA) is encouraging people to attend t ...
- 'Sports Illustrated' Hits Record Traffic From Mayweather-McGregor Fight
Publishers Daily, Sara Guaglione - Wednesday, August 30, 2017
Professional boxer Floyd Mayweather wasn't the only one to come out ...
- Football Off-Balance: NFL Battered By Concussions, Protests
TVBlog, Adam Buckman - Monday, August 28, 2017
Suggestions that Americans might turn away from football are based on da ...
- FanDuel Gets (Football) Foodie-Friendly In New Campaign
MAD, Larissa Faw - Thursday, August 24, 2017
A new campaign from the fantasy sports provider suggests FanDuel and footba ...
- Paddy Power Tweets Prompt Racism Accusations
Around the Net In MAD London, Sean Hargrave - Thursday, August 24, 2017
Controversial bookmaker Paddy Power is embroiled in a new row over ...
- From Basketball to Excellence: The Jordan Brand Evolves
Show Daily: Videos, Steve Smith - Tuesday, August 29, 2017
Aiming to unleash the Michael Jordan in everyone, the Jordan brand's marketi ...
- Formula One Launches First ESports Competition
Around the Net In MAD London, Sean Hargrave - Tuesday, August 22, 2017
Formula One will launch its first official eSports season, "The Drum" reveal ...
- Droga5 Scores ESPN Account
Mediapsssst, Richard Whitman - Monday, August 21, 2017
The agency has some big shoes to fill. Wieden + Kennedy a ...
- Marketers Need To Adapt To Shifting Football Habits
Marketing Daily, Tanya Gazdik - Friday, August 18, 2017
"Whether or not this decline continues into the new season could potential ...
- Turner To Launch A Premium Sports Streaming Service
Television News Daily, Wayne Friedman - Thursday, August 17, 2017
European football will be one of the core sports for the streaming-vid ...
- Soccer, Hockey Have Highest Fan Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, August 17, 2017
The 2017 Fan Experience Study from J.D. Power measures fan satisfaction wi ...
- NASCAR, TheChive Target Millennial Males With Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, August 15, 2017
"Through this digital partnership, we're able to position our drivers in ...
- Mercedes-Benz Stadium Will Offer State-Of-The-Art Experience
Marketing Daily, Tanya Gazdik - Tuesday, August 15, 2017
The IBM Fan Experience application will connect fans to their team a ...