- Top Shared Olympics Ads: Crying For Gold
VidBlog, P.J. Bednarski - Wednesday, August 24, 2016
The top shared ads for these Olympics, like most of the a ...
- Why Sports Teams Must Raise Their Game To Keep Fans On Side
Marketing: Sports, Jason Hemingway - Tuesday, August 23, 2016
When a game is in full swing, no other brand can mat ...
- NEW! KFC, WWE, Introduce SummerSlam Viewers To New Colonel Sanders
Out to Launch, Amy Corr - Monday, August 22, 2016
The latest incarnation of KFC's Colonel Sanders is the sassiest and sexie ...
- Madden NFL Features Denver Broncos' Von Miller
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"We knew this year that we had to change what we we ...
- NEW! Nike Launches 'Unlimited Together' Supporting USA Basketball
Out to Launch, Amy Corr - Thursday, August 18, 2016
Nike created "Unlimited Together,"
a 2:30 black-and-white video supporting the U ...
- Bonnier Corp. Expands Revs With Sand Sports Acquisition
Publishers Daily, Sara Guaglione - Thursday, August 18, 2016
More publishers are turning to events as an opportunity for new reven ...
- 'Dude Perfect's 'Endless Drucker' Top New Paid App
Around the Net in Video, P.J. Bednarski - Thursday, August 18, 2016
Whistle Sports stars Dude Perfect are at top of the iTunes Pa ...
- Cavan Tapped As Fansided.com EIC
Publishers Daily, Sara Guaglione - Wednesday, August 17, 2016
Time Inc.'s FanSided, a network of sites dedicated to sports fans, ...
- Olympic Committee Forces Streams Off Twitter
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, August 16, 2016
In the last week, the International Olympic Committee has sent around 1,0 ...
- Twitter Scores With Live-Stream Sports
Mobile Marketing Daily, Ben Frederick - Monday, August 15, 2016
Twitter has had its fair share of challenges (having had its grow ...
- NBC's Grip On Olympic Gold Slipping
Online Spin, Gord Hotchkiss - Tuesday, August 16, 2016
The Olympics is probably the biggest show on earth. With the possib ...
- NBC's Prime-Time Olympics Coverage Dips By Double Digits
Television News Daily, Wayne Friedman - Monday, August 15, 2016
With more than half the Olympics events completed -- through 10 da ...
- NBC's Digital/Cable Outlets Lift Olympics, But Ratings Down From London Games
Television News Daily, Wayne Friedman - Friday, August 12, 2016
Total average viewers for digital, cable, and broadcast platforms have been averagi ...
- Samsung Is The Most Effective Olympic Sponsor So Far
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Samsung has had by far the most effective campaign among the headli ...
- Lucky Generals Backs New Sports Marketing Agency, Dark Horses
Around the Net In MAD London, Sean Hargrave - Thursday, August 11, 2016
Lucky Generals is backing a new sports marketing agency, Dark Horses, found ...
- AT&T Supports Relationship With Red Bull Racing
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"Sponsorships not only raise awareness and affinity for the AT&T brand, b ...
- Nature's Bounty Enlists Mary Lou Retton
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Ma ...
- Olympic Games Provide Global Platform For New Ad Initiatives
Real-Time Daily, Philip Rosenstein - Friday, August 12, 2016
With millions across the world tuning into the Olympic games on vario ...
- Adidas Picks AllTogetherNow For Content Strategy
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
The brand's consumer engagement content playbook is designed to be a s ...
- Nike Ads Soar; Rio Ratings Sputter
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2016
"We are connecting with consumers and narrowing the distance between elite athlet ...
- Zappos Partners With Olympian, Brooks Running
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"We want to work with athletes who have overcome amazing odds, w ...
- Disney Reveals OTT Deals/Platform For ESPN
Television News Daily, Wayne Friedman - Tuesday, August 9, 2016
Walt Disney has announced two OTT initiatives for its powerful ESPN netwo ...
- Best Way To Enjoy Olympics Is Watch Them In Your Own Way
TVBlog, Adam Buckman - Wednesday, August 10, 2016
Superhumans and their exploits were on view Tuesday night on NBC, a ...
- Wilson's Smart Football: Russell Wilson To Help Launch @IoT Pigskin
Marketing Daily, Sarah Mahoney - Monday, August 8, 2016
Wilson, the company, which first previewed the smart ball around the ti ...
- Why Can't I Get Excited About the Olympics?
Marketing: Sports, Jon Last - Tuesday, August 9, 2016
We are in the midst of what some bill as the greate ...
- The Olympics Should ONLY Be Streamed
VidBlog, P.J. Bednarski - Tuesday, August 9, 2016
These are not sports you would normally go out of your w ...
- Campaign Asks The Public To Name Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Most popular correct answers included fast-food brands McDonald's and Coca-Cola, and ma ...
- Camelot Launches Personalised #IAmTeamGB Campaign
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Camelot, operator of The National Lottery, is offering up a personal messa ...
- First Screen, Second Screen, Olympic Screen
Online Spin, Maarten Albarda - Monday, August 8, 2016
I have looked up a number of athletes who are currently ...
- Nike Clubs Golf Equipment Business
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
Nike will stop making clubs, golf balls and golf bags, and inste ...