Commentary

From Basketball to Excellence: The Jordan Brand Evolves

With the primary mission to unleash the Michael Jordan in everyone, the Jordan brand's marketing team has put the emphasis on champions' training behind the curtain. This lead the team to turning a training/venue space in New York named Terminal 23 into an activation point (a training/event/retail space for millennials) and replicating that approach in several other cities.Brand Marketing Director Anthony Abernathy walks the audience through the evolution of the Jordan Brand a basketball brand to a brand about excellence that applied everywhere - from basketball to football, on and off the court. 

PRESENTER Anthony Abernathy, North America Brand Marketing Director at Jordan Brand, Nike


Find the rest of this session, and more, at our Brand Marketers Insider Summit Agenda Page.

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