- IOC Stands By McDonald's and Coke As Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
The chief marketing officer for the International Olympics Committee (IOC) has sa ...
- Visa Kicks Off Olympics Effort
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Visa is calling it the "most ambitious integrated global Olympic Games campai ...
- Nike Basks In Cleveland's Shining Star
Marketing Daily, Sarah Mahoney - Monday, June 20, 2016
"There will not be a big reaction to footwear sales in t ...
- NEW! A Cavs Championship Was 'Worth The Wait' To Cleveland Fans
Out to Launch, Amy Corr - Monday, June 20, 2016
I'm not a basketball follower, but how can you not be hap ...
- ABC's High-Rated NBA Finals Scores Nearly $280M In National Ads
Television News Daily, Wayne Friedman - Monday, June 20, 2016
The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ra ...
- Wimbledon Drops Hint Games May One Day Be Beamed Via Social Sites
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
Wimbledon has a "never say never" approach to airing whole matches fr ...
- England's Euro 2016 Victory Over Wales Sets A New Streaming Record
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
England's 2-1 Euro 2016 win over Wales was watched live on t ...
- Sports Illustrated Launches 'Tech & Media' Vertical
Publishers Daily, Sara Guaglione - Thursday, June 16, 2016
Sports Illustrated has launched a new vertical dedicated to the intersection ...
- NEW! Gatorade To Athletes: Never Lose The Love
Out to Launch, Amy Corr - Wednesday, June 15, 2016
The best athletes never lose the love of the game, which serv ...
- Esurance Partners With Minor League Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
Esurance is adding to its baseball-related marketing, signing a multi-year partnership wi ...
- Audi Hosts Online Forza MotorSport Endurance Race
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
The worlds of endurance racing and video gaming will come together th ...
- Under Armour Gives Away Products To Athletes With Best #RuleYourself Story
Out to Launch, Amy Corr - Wednesday, June 15, 2016
Under Armour has been gifting gear and accessories to its athletic ...
- ESPN Gets The Juice -- And Ratings -- With O.J.
TV Everywhere, J. Max Robins - Wednesday, June 15, 2016
ESPN has been rightly praised for its ambitious five-part documentary, "O.J. Simpso ...
- Stella Artois Campaign Uses Emotion In Wimbledon Campaign
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Stella Artois is launching its "360-degree" Wimbledon campaign today in a b ...
- Lexus Plans U.S. Open Activities
Marketing Daily, Tanya Gazdik - Monday, June 13, 2016
"We know how passionate our customers are about golf and feel th ...
- Nike Launches Ronaldo EURO 2016 Ad
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Nike has revealed its Euro 2016 ad, which sees Cristiano Ronaldo experien ...
- 'Without A Doubt' It's Not Easy Being An NBA Hopeful
MAD, Steve McClellan - Wednesday, June 8, 2016
A new documentary from Spalding, produced in partnership with SLAM, will explo ...
- Zoom Zoom: Sunoco Introduces The (Racing) Sounds Of Summer
MAD, Larissa Faw - Wednesday, June 8, 2016
The next chapter in the brand's Essence of Racing campaign, developed wi ...
- TD Ameritrade Aids Olympic Hopefuls
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2016
TD Ameritrade is the only official U.S. sponsor to match U.S. Olympia ...
- Broadcasters' C3 Ratings Sink 5% In Total Day Viewing
Television News Daily, Wayne Friedman - Wednesday, June 8, 2016
Total day commercial TV ratings for the broadcast networks continued to sh ...
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- NFL UK Appoints New Commercial Partnerships VP
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
NFL UK has appointed Melissa Brown as vice president of commercial partnershi ...
- Fox, Univision, Soccer And Twitter On The Same Team
Around the Net in Video, P.J. Bednarski - Tuesday, June 7, 2016
Fox and Univision are both delivering short highlight clips to Twitter fr ...
- Jeep Teams With USA Basketball's Paul George
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Chrysler Fiat's Jeep division is kicking off its third annual Summer ...
- Danica Patrick Stars In Life Insurance Effort
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Race car driver Danica Patrick is sharing her personal story to encoura ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- NBA Playoffs Keep TNT, ESPN In Top Position
Television News Daily, Wayne Friedman - Saturday, June 4, 2016
TNT averaged 2.8 million prime-time viewers, with ESPN next at 2.1 millio ...
- State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 3, 2016
State Farm this past season moved past Anheuser-Busch as the most acti ...
- 'The Players Tribune' Teams With Tyson Foods For Content Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
The Players' Tribune announced a new integrated content partnership with Tyson Food ...