- Talking Hoops, Hype, NBA Marketing With Clyde, Pearl
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 12, 2013
As Walt 'Clyde' Frazier and Earl 'The Pearl' Monroe celebrate the 40 ...
- Sponsors At Augusta Hang Like Pecans On Trees
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 12, 2013
The 2013 Masters Golf Tournament kicked off Thursday but brands couldn't ...
- March Madness Scores 50 Million Live Streams
MediaDailyNews, David Goetzl - Wednesday, April 10, 2013
The ad-supported free streaming of every March Madness game saw a massi ...
- Q&A: MiLB CMO Michael Hand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
Minor League Baseball has long been a hit with players, fans, owne ...
- Sports Marketing Vet On Board As CMO For Surf Pros
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
Michael Lynch, who spent nearly two decades helping to drive Visa's marketi ...
- NCAA Slam Dunks Tourney Ratings
MediaDailyNews, Wayne Friedman - Tuesday, April 9, 2013
The big "NCAA Men's Basketball Championship" game between Louisville and Michigan h ...
- Manning Tops NFL Players With Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 9, 2013
Manning tops all NFL players with $15M in annual endorsements via ...
- NHL Eyes Image Boost With Stanley Cup Campaign
Around the Net In Brand Marketing, Nina Lentini - Tuesday, April 9, 2013
The NHL has taken a lot of hits this year - ma ...
- Manning Back For Buick Verano
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Peyton Manning is back touting Buick's Verano luxury compact, this time talki ...
- Craiglist Presenting Sponsor Of Bay To Breakers
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Craigslist is the presenting sponsor of this year's Bay to Breakers ro ...
- 4 Great 'Truths' To Consider Before You Embark On Marketing Research
Marketing: Sports, Jon Last - Tuesday, April 9, 2013
Those who know me best realize that I can often be pret ...
- Slugger, Via Social, Seeks Next Crop of Heavy Hitters
Marketing Daily, Sarah Mahoney - Friday, April 5, 2013
Working on Facebook, Instagram, Pinterest, Twitter and Slugger.com, those who enter ha ...
- Big Growth In College Sports Merchandising
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Marty Brochstein from The International Licensing Merchandiser's Association, the primary trade organizati ...
- The Ultimate Oxymoron: Premium Remnant
RTBlog, Tyler Loechner - Friday, April 5, 2013
Wait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic ...
- It Takes More Than Social Media
Marketing: Sports, John Rowady - Tuesday, April 2, 2013
I think of quality social marketing as being a skilled socialite. T ...
- 'Atlanta Journal Constitution' Launches Sports/Entertainment Ticket Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 2, 2013
The 'Atlanta Journal Constitution', a Cox Media Group Company, will launch Tuesd ...
- Chevrolet Wears A Tux For Impala
Marketing Daily, Karl Greenberg - Friday, March 29, 2013
Chevrolet is launching a campaign for the 2014 Chevrolet Impala beginning th ...
- Werner Promotes CBS' 'Coaching Spotlight'
MediaDailyNews, David Goetzl - Friday, March 29, 2013
Werner Co., which annually gets prime exposure as players and coaches cli ...
- Miller High Life Redeems Bowling Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2013
The multi-tiered sponsorship contract includes specialized POS merchandise, prominent brand exposure ...
- Park City Mountain Resort Taps Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 28, 2013
Park City Mountain Resort has tapped Matt Gebo as director of marketi ...
- March Madness Sweet 16: Your Email Testing Brackets
Email Insider, Kara Trivunovic - Thursday, March 28, 2013
March Madness is in full swing for all those college basketball fa ...
- Nike In The Rough Over Tiger Ad
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 27, 2013
When Vince Lombardi told us winning was "the only thing," it w ...
- Jumptap's App Traffic Share Reaches 84%
Online Media Daily, Mark Walsh - Tuesday, March 26, 2013
In the last two years, the share of traffic coming from mobi ...
- Brand Keys: Local Loyalty Drives Major Leagues
Marketing Daily, Karl Greenberg - Monday, March 25, 2013
Professional sports teams compete with national rivals on the field, rink, a ...
- Walking The Line Between Remembering And Marketing Jackie Robinson
Marketing: Sports, Barry Janoff - Tuesday, March 26, 2013
Hollywood could not have scripted Mariano Rivera's retirement any better. ...
- CBS, Turner Boast Best March Madness Numbers
MediaDailyNews, Wayne Friedman - Monday, March 25, 2013
CBS and Turner cable networks collectively tout the best March Madness ...
- MotoGP Races On Fox Sports
MediaDailyNews, David Goetzl - Monday, March 25, 2013
A motorcycle racing series, which is a longtime part of the Spe ...
- AT&T Users Can Access WatchESPN, Disney
MediaDailyNews, David Goetzl - Monday, March 25, 2013
AT&T U-verse subscribers will have access to multiple ESPN networks live onli ...
- Is Levi Strauss Getting Into Stadium Business?
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 25, 2013
A lot of stadiums now have corporate names, for better or wors ...
- All, Snuggle Hit Homer For Little League
Marketing Daily, Karl Greenberg - Friday, March 22, 2013
Teresa Bello, VP cleaning strategy and VP of the All brand, sa ...