- All, Snuggle Hit Homer For Little League
Marketing Daily, Karl Greenberg - Friday, March 22, 2013
Teresa Bello, VP cleaning strategy and VP of the All brand, sa ...
- It's A Happy Dance: NCAA Ad Spots Practically Sold Out
Around the Net In Media, Phyllis Fine - Friday, March 22, 2013
Ads for the 67 games of the 2013 NCAA basketball tourney "a ...
- Sports Fans Like Tech
Marketing Daily, Aaron Baar - Thursday, March 21, 2013
Sports and technology go hand in hand. According to a study fr ...
- Mobile Madness: College Basketball's Digital Experience Grows
Marketing: Sports, Bryan House - Friday, March 22, 2013
Nothing brings passionate and casual sports fans together quite like March Madnes ...
- Super Sports Fans Engage On Mobile
Online Media Daily, Aaron Baar - Thursday, March 21, 2013
Sports and technology go hand in hand. Nearly two-thirds of self-described spor ...
- From Coke Zero To Final Four Marketing Madness
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 21, 2013
Coca-Cola is ready for the Big Dance, even if your brackets fa ...
- Fox Sports Signs Deal With Big East Basketball
Around the Net In Media, Phyllis Fine - Thursday, March 21, 2013
News Corp.'s Fox Sports has closed a deal to carry the n ...
- Pay-per-view Sky Sports Up On NOW TV
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 20, 2013
The Sky backed internet TV service, has announced the introduction of pay-as-you- ...
- Hyundai Goes To Bat For The Mets
Marketing Daily, Karl Greenberg - Tuesday, March 19, 2013
Hyundai Motor America has just signed a multi-year partnership for naming righ ...
- Southwest Airlines Takes New Approach
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2013
Southwest Airlines is taking a more serious tack with a campaign th ...
- Enterprise Drives Into March Madness
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
Enterprise Rent-A-Car, the official rental car of the NCAA, is extending i ...
- Athlete Activation: Batter Up?
Marketing: Sports, Matt Dzamba - Tuesday, March 19, 2013
While Jay Z's bold comment may seem, to many, as run-of-the-mill, h ...
- Mobile Driving More ESPN Traffic
MediaDailyNews, David Goetzl - Monday, March 18, 2013
There is at least some evidence showing ESPN is starting to deri ...
- The Maddest Money: NCAA Ad Revs Top $1B
Around the Net In Media, Phyllis Fine - Monday, March 18, 2013
"Total TV ad revenue for the National Collegiate Athletic Association's men's basketba ...
- Charles Barkley Hits The Road For CDW
Marketing Daily, Aaron Baar - Saturday, March 16, 2013
CDW, which provides IT services for different sectors of the business worl ...
- Regional Sports Networks Score Big Affiliate Dollars
MediaDailyNews, David Goetzl - Friday, March 15, 2013
The YES Network is projected to once again lead all regional spor ...
- Q&A: March Madness World
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 15, 2013
March is said to come in like a lion and go o ...
- Acura Launches Integrated Push For 2014 RLX
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
Acura is lighting the fuse on the marketing fireworks for the 20 ...
- United SportsCar Hits The Track
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
The merger of GRAND-AM Road Racing and the American Le Mans Seri ...
- Adidas Puts CrazyQuick Spotlight On NBA's John Wall
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 14, 2013
Derrick Rose is still rehabbing a knee injury suffered last season a ...
- Final Four Coverage Could Move To Cable By 2014
Around the Net In Media, Phyllis Fine - Wednesday, March 13, 2013
CBS and Turner are in talks to show the Final Four ga ...
- Boost Goes Running: Q&A With Adidas' David Baxter
Marketing Daily, Karl Greenberg - Tuesday, March 12, 2013
Adidas is very busy this year, having recently launched Impact Camo collecti ...
- Madden Cover Vote Is On
Marketing Daily, Aaron Baar - Tuesday, March 12, 2013
Electronic Arts has kicked off what has become an annual March ritua ...
- TD Ameritrade Lights Up New Olympic Deal
MediaDailyNews, David Goetzl - Tuesday, March 12, 2013
TD Ameritrade has expanded its relationship with the United States Olympic Committe ...
- Tecate Goes Younger, Bicultural For U.S.
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
Tecate will sponsor performances by Latin techno-pop group Moenia, Mexican metal ro ...
- What The World Baseball Classic Can Teach Us About 'All-Star Games'
Marketing: Sports, Jon Last - Tuesday, March 12, 2013
As a baseball junkie, it's not a surprise that the advent a ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- NBA Calls Out Business Partner China For Poaching
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Even as the NBA continues to build what it describes as ...
- Newspapers Remain Top Sports Source For Men
MediaDailyNews, Erik Sass - Friday, March 8, 2013
Between social media, mobile and cable TV, sports news outlets have be ...
- USOC Sweetens Olympic Roster With J.M. Smucker
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
With the 2014 Winter Games less than a year away, the U. ...