- Northwestern Mutual Ensuring More Tournament Exposure
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Now in its second year as a corporate partner of the NCA ...
- Football's Existential Crisis
Engage:Millennials, Tracy Tomasso - Friday, March 8, 2013
Recently, President Obama admitted he'd have to think hard about whether he ...
- Cadenza, Kia's Moonshot, Hits The Golf Course
Marketing Daily, Karl Greenberg - Thursday, March 7, 2013
The automaker says the tournament, now at the Aviara Golf Club ...
- Stihl Creates Fantasy Lumberjack Game
Marketing Daily, Aaron Baar - Thursday, March 7, 2013
Stihl, maker of gasoline-powered chainsaws and outdoor equipment (and creator and produc ...
- March Madness Ad Spend At $1Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 7, 2013
Between 2003 and 2012, the NCAA Division I men's basketball tournament generat ...
- News Corp. To Launch Fox Sports 1
MediaDailyNews, Wayne Friedman - Wednesday, March 6, 2013
Using the assets of its niche-targeted Speed channel, News Corp. has announc ...
- DirecTV Pushes Rev Streams, NFL Sunday Ticket
MediaDailyNews, Wayne Friedman - Wednesday, March 6, 2013
DirecTV is growing its commercial, consumer movie business and advertising services ...
- Another New Fox Cable Network Looks For A Different State Of Mind -- Or For Humility
TV Watch, Wayne Friedman - Thursday, March 7, 2013
Another new cable network with more attitude? Any more TV posturing a ...
- NRA To Be Title Sponsor Of NASCAR Race
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 6, 2013
The National Rifle Association is taking its relationship with racing to ...
- March-Adness: Spending Tops $1 Billion Mark
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Ad dollars for March Madness topped the $1 billion mark for t ...
- The Football Event Bigger Than Super Bowl
Social Media Insider, Bryan Boettger - Wednesday, March 6, 2013
As marketers, we spend a lot of time talking about the Sup ...
- It's True - Marketers Have Choices After The Super Bowl
Marketing: Sports, Megan Weber - Tuesday, March 5, 2013
Much like Chicago winters, the post-Super Bowl sports world can leave sponsori ...
- Nadal Back In Swing
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 4, 2013
The last time Rafael Nadal was seen on a tennis court ...
- MLB Fan Cave Goes Global For Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 4, 2013
The high-tech decked-out destination in New York will be home to ...
- Keith Olbermann Sues One Employer, Looks To Get Back With Another
Around the Net In Media, Phyllis Fine - Monday, March 4, 2013
Keith Olbermann has been angling to get back to his old workplac ...
- Heineken Goes Mobile For UEFA Champions
Marketing Daily, Karl Greenberg - Friday, March 1, 2013
Belen Pamukoff, Heineken brand director, said the company has activated with digit ...
- Arbitron Begins Cross-Platform Work For ESPN
MediaDailyNews, David Goetzl - Friday, March 1, 2013
Arbitron says data collection will take off in the first six mont ...
- Buffalo Wild Wings In March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
The 'official hangout' of the NCAA will support its first March Madne ...
- Q&A: State Farm On Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
State Farm has sports sponsorship assets with the NBA, ESPN and other ...
- Branding On MLS Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
As Major League Soccer prepares for its 18th season, marketers are active ...
- 13 More Stadiums Launch Apple Passbook Ticketing
Around the Net in mCommerce, Chuck Martin - Thursday, February 28, 2013
Major League Baseball is expanding its use of mobile ticketing via Apple ...
- Lowe's Extends Partnership With Hendrick Motorsports
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
Lowe's has signed a two-year extension of its deal with team Hendri ...
- Garvie Named Chief Commercial Officer, GroupM Canada
MediaDailyNews, Steve McClellan - Wednesday, February 27, 2013
GroupM has appointed Stuart Garvie to the new position of Chief Commerci ...
- Emirates Emblematic Of Middle East Sports Sponsorships
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 27, 2013
Emirates Airline's recent $180 million deal with Formula One is one examp ...
- Daytona 500 Races To Big Ratings Finish
MediaDailyNews, Wayne Friedman - Monday, February 25, 2013
Going into the "Daytona 500" with the first woman, Danica Patrick, securi ...
- Beckham Puts On Pants For Sainsbury's
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Beckham is an ambassador to so many brands, he should probably ha ...
- Q&A: How Under Armour, NFL Work Together
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
The NFL Scouting Combine presented by Under Armour gave the company ...
- NFL Hires Marketing Vet Brody For Sponsorship, Sales
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Following two years at the Wasserman Media Group and 12 years ...
- Goodyear, NASCAR Partnership Burns Rubber In Daytona
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes t ...
- Dish Network Tries To Crash Fox Sports 'Daytona 500' TV Race
MediaDailyNews, Wayne Friedman - Sunday, February 24, 2013
Dish Network used some in-show branded entertainment to sneak into Fox Sport ...