- Nike Acts Quickly On Pistorius
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, sa ...
- Motor Sports Drive High Performance Of Immersive Digital Experiences
Marketing: Sports, Bryan House - Friday, February 22, 2013
Perhaps no sport offers a more immersive experience for fans than mot ...
- Ford Fusion To De-Homogenize NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Seen one NASCAR racer, seen them all. Especially in recent years, NASC ...
- Outside TV, Red Bull To Debut TV Shows
MediaDailyNews, David Goetzl - Wednesday, February 20, 2013
Outside Television, a network affiliated with the eponymous magazine and available ...
- NHL Goes Social To Restart Fan Passion
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 20, 2013
The National Hockey League is operating in a lockout-shortened season, and t ...
- MSG Mulls National Network
Around the Net In Media, Phyllis Fine - Tuesday, February 19, 2013
Jimmy Dolan, Madison Square Garden's executive chairman, is considering the debut ...
- Jerry Buss, 80, Brought 'Showtime' To Hoops
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 19, 2013
Los Angeles Lakers owner Jerry Buss, who died yesterday at 80 aft ...
- CBS Is King Of The Mountain In 2013
Marketing: Sports, Chris Raih - Tuesday, February 19, 2013
In the age of DVRs and On-Demand viewing, sports are quickly becomi ...
- Adidas' Stamminger Talks Innovation
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Adidas has unveiled Energy Boost, which just might turn the running a ...
- Lindsey Vonn On Marketing Run Despite Knee Surgery
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Lindsey Vonn, skiing gold medalist (and close, personal friend of Tiger Woods ...
- BBVA Compass Launches NBA-Themed Online Banking
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Official Bank of the NBA BBVA Compass (and NBA sponsor since 201 ...
- Golf Shoe, Apparel Brand FootJoy Launches Campaign
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Golf shoe and apparel company FootJoy recently launched a broadcast and pri ...
- Manchester United Kicks Up Sponsorship Fees, Network Control
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
An undisclosed marketer has signed an eight-year deal to place its bra ...
- DirecTV Adds Subscribers, Ups Surcharges
MediaDailyNews, David Goetzl - Thursday, February 14, 2013
DirecTV plans to extend its surcharge for regional sports networks (RSNs) ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- Under Armour Holidays, And Largest Global Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Under Armour is creating its own series of holidays this year ...
- At What Price Fame? Seeing Both Sides of A Sticky PR Challenge
Marketing: Sports, Jon Last - Tuesday, February 12, 2013
For those of us involved in marketing football, the growing focus ...
- Chris Paul Backs Avon
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 11, 2013
Old Spice is running a marketing campaign with Green Bay Packers wi ...
- BBC Launches International Sports Mobile App
Around the Net In OMD Europe, Nina Lentini - Sunday, February 10, 2013
Features of the new app include news, live scores, stats, commentary a ...
- Hilton Extends Olympic Pact With USOC
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 8, 2013
The one-year countdown to the 2014 Winter Olympics has begun, and Hilt ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- Shaq Endorses Blue04 Water Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
The role of Shaquille O'Neal will be very "hands-on" in the grow ...
- What Two NFL Coaches Can Teach You About Email Marketing
Email Insider, Loren McDonald - Thursday, February 7, 2013
Email inspiration is everywhere, even in the Super Bowl. As a lifelo ...
- Q&A: Joe Montana Dishes On Life As A Stain
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2013
Talk about a rush for San Francisco 49ers fans -- not on ...
- Beckham In His Skivvies: Ritchie Ad Debuts
Marketing Daily, Sarah Mahoney - Wednesday, February 6, 2013
Want to know how fast David Beckham can run in his undi ...
- MSG Media Revs Buoyed By Knicks, Fuse
MediaDailyNews, David Goetzl - Wednesday, February 6, 2013
Ad sales at MSG Media's regional sports networks benefited from the stro ...
- Nissan Taps Medalist For 'Innovation For Endurance'
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
The new chapter of the campaign includes a spot shot at Niss ...
- Connecting Hyperlocal Efforts With Universal Brand Message
Marketing: Sports, Dan Eisenberg - Tuesday, February 5, 2013
A more connected marketplace has made consumers and sports fans smarter a ...
- McD's Jordan-Bird Super Bowl Ad, Still Best
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 4, 2013
Analysts explain why "The Showdown" (aka "Nothing but Net") commercial that air ...
- Long, Strange Social Bowl: Dodge Ram, Tide Dominate
Marketing Daily, Sarah Mahoney - Monday, February 4, 2013
With broadcasters forced to make football small talk for 34 minutes duri ...