- McD's Jordan-Bird Super Bowl Ad, Still Best
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 4, 2013
Analysts explain why "The Showdown" (aka "Nothing but Net") commercial that air ...
- Long, Strange Social Bowl: Dodge Ram, Tide Dominate
Marketing Daily, Sarah Mahoney - Monday, February 4, 2013
With broadcasters forced to make football small talk for 34 minutes duri ...
- NFL Draws The Line At 16-Game TV Season
MediaDailyNews, David Goetzl - Friday, February 1, 2013
Despite the prospect of more TV money, NFL Commissioner Roger Goodell indicat ...
- Sky Opens Premier League Content To All
Around the Net In OMD Europe, Nina Lentini - Thursday, January 31, 2013
Sky is to offer Premier League football content to non-subscribers for t ...
- Football Extra Vies With Future's Digital Mag
Around the Net In OMD Europe, Nina Lentini - Thursday, January 31, 2013
The publishers of monthly title Racing Ahead are believed to be behi ...
- BlackBerry Touts 10 With The NHL
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
The deal makes BlackBerry presenting sponsor of the Trade Deadline show airi ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- UMich Sports Department Stings Athletes with Online Babe
The Social Graf, Erik Sass - Friday, February 1, 2013
After Notre Dame’s football program suffered through an embarrassing “but she didn&rsquo ...
- Capobianco Upped To Director, National Sales, YES Network
MediaDailyNews, Fern Siegel - Wednesday, January 30, 2013
Joe Capobianco has been promoted to director, national sales at the Y ...
- CNN To Air Bleacher Report Programming
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Longtime Miami Dolphins fan Jeff Zucker continues to emphasize sports programming ...
- ESPN, Univision Secure Agreement WIth Mexican Teams
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Potentially giving ESPN more exposure to Hispanic audiences, the company has reach ...
- New Concept: All TV Performers Want To Get Paid
TV Watch, Wayne Friedman - Thursday, January 31, 2013
Everyone wants a piece of the TV pie, even supposedly "amateur" NC ...
- Century 21 Re-Ups For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 29, 2013
Century 21 is joining the trend of showing off its Super Bo ...
- GMR Mixes It Up With SportsMark
Marketing Daily, Karl Greenberg - Monday, January 28, 2013
GMR Marketing, the global sports, entertainment, and lifestyle marketing agency, has beg ...
- Campy Title Sponsor Of Gran Fondo New York
Marketing Daily, Karl Greenberg - Monday, January 28, 2013
The great Italian bicycle component company Campagnolo has become title sponsor ...
- Stardome Airs Fox Deportes Content
MediaDailyNews, Erik Sass - Tuesday, January 29, 2013
Stardome Radio Networks has signed a deal giving it access to Spanish-langua ...
- O'Neill To SVP, Biz Development For InStadium
Online Media Daily, Fern Siegel - Tuesday, January 29, 2013
John O'Neill has joined InStadium, a digital video network of sports venue ...
- Chicago Cubs Versus Rooftops
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 29, 2013
The relationship between the Chicago Cubs and the rooftop businesses overlooking Wrigl ...
- How To Win The Long Game On Super Sunday
Marketing: Sports, Gordon Plutsky - Tuesday, January 29, 2013
Super Bowl Sunday is not only the day we crown the N ...
- GMR Marketing To Merge With SportsMark
MediaDailyNews, Erik Sass - Monday, January 28, 2013
GMR Marketing, which specializes in sports, entertainment and lifestyle marketing, and SportsMa ...
- Hyundai Canada Touts Hybrid Sonata In SB
Raw, Karl Greenberg - Tuesday, January 29, 2013
For the second year in a row, Hyundai Auto Canada Corp ...
- Full-Contact Sports -- And Advertising?
TV Watch, Wayne Friedman - Tuesday, January 29, 2013
Could TV sports executives have some Sunday afternoon worries a few decad ...
- Future To Launch Football Week On IPad
Around the Net In OMD Europe, Nina Lentini - Sunday, January 27, 2013
Set for release in early February, Football Week will preview every mat ...
- Kia Answers Big Question In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 25, 2013
Kia is going a bit outside the product corral to connect, humorousl ...
- Marketers Roll Out Super Bowl Teasers
Marketing Daily, Carrie Cummings - Sunday, January 27, 2013
Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunda ...
- Top Athletic Endorsers Span Demo Sectors
MediaDailyNews, David Goetzl - Friday, January 25, 2013
Gold medal-winning Olympians Michael Phelps and Gabby Douglas topped a Nielsen/E-Poll li ...
- Sports Ratings: Unpredictable, Except For One Event
TV Watch, Wayne Friedman - Monday, January 28, 2013
What will be TV's biggest sports event this year? That's a layu ...
- Hollywood Buys Into Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 25, 2013
But during the broadcast of Super Bowl XLVII on CBS, viewers wi ...
- NI Wins Right To Stream Football Clips On Mobile
Around the Net In OMD Europe, Nina Lentini - Thursday, January 24, 2013
The Times, Sunday Times and Sun newspapers have signed a three-year-deal wi ...
- Super Bowl: 39% Prefer Ads Over Game
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
Thirty-nine percent of American adults say that the ads are their favori ...