- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- Fox Sports To Air In Italy
MediaDailyNews, Fern Siegel - Tuesday, June 18, 2013
Fox International Channels says it will launch Fox Sports in Italy wi ...
- Yahoo Gets A Package of Media Rights at New 49ers Stadium
Around the Net in Video, P.J. Bednarski - Tuesday, June 18, 2013
Yahoo! has been named the exclusive online sports content, social networking, a ...
- After TV, Sports Fans Up Coverage On Mobile, Social Nets
MediaDailyNews, Wayne Friedman - Monday, June 17, 2013
While TV remains the No. 1 platform for sports fans, the second-scre ...
- NBA Finals Ratings Hold Steady
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
ABC's game four of the "NBA Finals" between the Miami Heat a ...
- Second-Screening Posts Modest Results In Sports
MediaDailyNews, David Goetzl - Monday, June 17, 2013
Second-screening remains slow out of the gate for sports viewers, according ...
- Chevrolet's Campbell: Racing On Sunday Still Sells
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pick ...
- Teams To Play Big Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 14, 2013
By leveraging big data and multiple touch points, they will be ab ...
- NHL, 'Master Chef' Buck Up TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, June 13, 2013
Two of the most storied teams brands in the National Hockey Leag ...
- Tiger, Arnie, Clint 'Respect' Rodney
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
The U.S. Golf Association has enlisted legendary golfers Tiger Woods and Arno ...
- Coke Gets Marketing (Snow) Ball Rolling For Sochi '14
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Coca-Cola, a top-tier partner of the International Olympics Committee and U.S. Olympi ...
- Bad News At ESPN: Layoffs, End Of 3D Network
Around the Net In Media, Phyllis Fine - Wednesday, June 12, 2013
Two news items today from ESPN, both on the minus side: Firs ...
- Chevy Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 11, 2013
In addition to having a multi-year deal with super-team Manchester United th ...
- Yahoo Sports Radio Available On PodcastOne.com
Online Media Daily, Fern Siegel - Tuesday, June 11, 2013
PodcastOne and Gow Broadcasting, operator of Yahoo! Sports Radio in partnership wi ...
- Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. B ...
- LeBron Scores First Videogame Cover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
LeBron James has done a lot of things during his basketball caree ...
- NBC Sports Group Not Partnering With YouTube For 2014 Olympics
Around the Net In Media, Phyllis Fine - Tuesday, June 11, 2013
Though it worked with YouTube to provide online coverage of last year ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Transparency, Accountability And Accessibility As Mandatory Marketing Assets In An Era Of 24-7 Visibility
Marketing: Sports, Jon Last - Tuesday, June 11, 2013
Perhaps it's an overstatement to suggest that American sports properties suffer fr ...
- 'Tony Awards' Broadcast Up 20%
MediaDailyNews, Wayne Friedman - Monday, June 10, 2013
The only original show to see any gain at all on Sund ...
- Cross-Platform, ESPN Reaches Nearly 75% Of Men Per Month
MediaDailyNews, David Goetzl - Monday, June 10, 2013
ESPN reached nearly three in four American men with its TV a ...
- Report: Tennis Sponsorship To Top $700M In 2013
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
With brands such as Corona Light, Emirates Air, Rolex, FedEx, Coke a ...
- Ronaldo Scores Multimillion-Dollar Alliance With Herbalife
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
The international soccer star, who earns about $22M from annual endorsements, pla ...
- Chevron And U.S. Open: Young Scientists Wanted
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
"We have a neat little deal," says Glenn Weckerlin, global director ...
- Vizio Promotes 'Fandemonium'
Marketing Daily, Aaron Baar - Thursday, June 6, 2013
"We looked at the Rose Bowl and said, 'There's some really gre ...
- Emirates, Pele In Cosmos Comeback
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
The original version of the New York Cosmos of the North Americ ...
- Beckham's Old Venue Officially Gets A New Name
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
When David Beckham played in Major League Soccer, The Home Depot Cent ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- Modelo Especial Partners With Fox Soccer
Marketing Daily, Tanya Gazdik - Tuesday, June 4, 2013
Modelo Especial is partnering with Fox Soccer for the "Modelo Unido" promoti ...