- Nike Dropping Livestrong Lines After Holidays 2013
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 29, 2013
Nike is terminating its nine-year merchandising partnership with Livestrong Foundation, the nonprof ...
- How Griner, Diggins Will Change The WNBA Landscape
Marketing: Sports, Barry Janoff - Tuesday, May 28, 2013
The WNBA on Memorial Day weekend began its 18th season of pla ...
- 'Sports Illustrated' Site Debuts 'SI Now' Show
MediaDailyNews, David Goetzl - Tuesday, May 28, 2013
Had the CNN/SI network not been abandoned early last decade, "Sports Illustrate ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Honda Backs USAC Racing
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
American Honda has launched a big partnership with the United States Au ...
- NFL Puts Super Bowl L Into Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
In 1985, the last time a Super Bowl was played in Northe ...
- NFL-Microsoft Deal 'Landmark' Game-Changer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
A new multi-year alliance between the league and Microsoft, valued at $4 ...
- Outdoor Sports - Hunting & Fishing - Meet The Digital Future
Engage:Men, Jack Cohen-Martin - Thursday, May 23, 2013
When a bidding war recently broke out over it, we started thinki ...
- ESPN Layoffs Could Number 300-Plus
Around the Net In Media, Phyllis Fine - Wednesday, May 22, 2013
ESPN is axing a single-digit percentage of its global workforce, a mo ...
- Crowne Plaza Measures PGA Tour Sleep Habits
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2013
Just in time for the Crowne Plaza Invitational at Colonial tournament th ...
- ESPN Cuts Workforce
MediaDailyNews, Fern Siegel - Tuesday, May 21, 2013
ESPN is cutting its workforce, the latest Disney division to reduce staf ...
- 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno
Marketing Daily, Gail Marie - Tuesday, May 21, 2013
Mizunos running shoes are stiff (for a reason) so they don't fe ...
- Levi's Puts On Its Big Boy Pants
Marketing: Sports, Matt Dzamba - Tuesday, May 21, 2013
Levi's' $220 million naming rights deal with the new San Francisco 49e ...
- End It Like Beckham
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
David Beckham, known as much for his off-field, high-profile endeavors and h ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- Caring More About The Cause Than The Marketing
Marketing: Causes, Michele Campbell - Monday, May 20, 2013
If you read my post last month about volunteering at the Bost ...
- Van Wagner Partners With CineSport For Online Video
MediaDailyNews, Erik Sass - Friday, May 17, 2013
Van Wagner Communications' Sports and Entertainment division is joining forces with CineSpor ...
- U.S. Open Going Cable-Only, Moves To ESPN
MediaDailyNews, David Goetzl - Friday, May 17, 2013
After decades on the network that saw stars from Ashe to Navratilo ...
- Oakley Inks Deal With MLB Properties
MediaDailyNews, Karl Greenberg - Thursday, May 16, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- ESPN Deportes Unveils New App, Soccer Shows
MediaDailyNews, Steve McClellan - Wednesday, May 15, 2013
Hispanic-targeted ESPN Deportes unveiled its new app, ESPN Sync, at its upfro ...
- ESPN Ramps Up Football, Soccer Coverage, Pushes Sports Cross-Platform
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
For sports fans, it's about live content across all screens. And ES ...
- CBS Interactive Adds 247Sports Football, Basketball Content
Online Media Daily, Gavin O'Malley - Tuesday, May 14, 2013
Adding to its niche content, CBS Interactive has entered into a distributi ...
- Levi's Gets Naming Rights For SF Stadium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
The San Francisco 49ers said that Levi Strauss & Co. will p ...
- ESPN, Twitter Deepen Ties
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 14, 2013
ESPN and Twitter are expanding their partnership, which involves posting sports-related vide ...
- Jockey Brings Back The Babe
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Underwear brand Jockey is launching a campaign for a new line ...
- Beware The Bells And Whistles, 'Proprietary' Research Methodologies Are Often More Sizzle Than Steak
Marketing: Sports, Jon Last - Tuesday, May 14, 2013
As former MRA presidents who have worked on both the client a ...
- ESPN Uses Times Square Signs For Upfront Greetings
MediaDailyNews, David Goetzl - Monday, May 13, 2013
ESPN will look to reach advertisers heading in and out of i ...
- ESPN To Marketers: Our Networks Key To Reaching Hispanic Men
MediaDailyNews, Steve McClellan - Monday, May 13, 2013
On the eve of its upfront presentation to advertisers, ESPN has issu ...
- ESPN Weighs Wireless Subsidies For Users
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 10, 2013
To ensure mobile users can watch all the streaming content they c ...
- Volkswagen, Audi Open Manhattan Flagship
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Volkswagen and Audi are busy right now, both on the ad a ...