- Sports Arenas Are Big Business
Marketing: Entertainment, Ranvir Gujral - Friday, January 25, 2013
For many brands sports fans are the ultimate target. Dollars constantly fe ...
- Should 'The Digital Experience' Be Top Draft Pick For Online?
Marketing: Sports, Bryan House - Friday, January 25, 2013
Marshall McLuhan's axiom - the medium is the message - has defin ...
- ESPN's Nichols Becomes CNN Sports Reporter
MediaDailyNews, Fern Siegel - Thursday, January 24, 2013
High-profile ESPN reporter Rachel Nichols has been hired by CNN and Turn ...
- Q&A: Chevrolet Finds New Roads Worldwide
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
In Part One of a two-parter with "Marketing Daily," Alan Batey tal ...
- Cessna Lands Partnership With Chip Ganassi Racing
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Chip Ganassi Racing Teams (CGRT) has inked a multi-year partnership with Cess ...
- Boost, Davis Promote NBA App
Marketing Daily, Aaron Baar - Wednesday, January 23, 2013
No contract wireless provider Boost Mobile is teaming with New Orleans Horn ...
- ExxonMobil Expands Deal With NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
ExxonMobil, whose marketing roots with Nascar go back to 1978, has sign ...
- Time Warner, Dodgers Bet Big On Continuing Appeal Of Live Sports
Around the Net In Media, Phyllis Fine - Wednesday, January 23, 2013
The as-yet unofficially announced partnership between the Los Angeles Dodgers and Ti ...
- GoPro To Help ESPN With X Games
Marketing Daily, Aaron Baar - Tuesday, January 22, 2013
Extreme sports video camera maker GoPro is teaming with ESPN to he ...
- Sports Fans Big Fans Of Mobile
Online Media Daily, Wayne Friedman - Tuesday, January 22, 2013
For sports fans checking scores or video clips, mobile devices -- smartphon ...
- L.A. Dodgers Signs Walton Isaacson As Advertising Agency Of Record
Raw, Laurie Sullivan - Wednesday, January 23, 2013
The Los Angeles Dodgers said Walton Isaacson (WI) has been named t ...
- Can The NHL Bring Back The Brands?
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 22, 2013
The same week in which Lance Armstrong was apologizing for his decade-pl ...
- Rookie Advertisers Make Noise On Super Bowl Sunday
Marketing: Sports, Barry Janoff - Tuesday, January 22, 2013
This year's list of first-time Super Bowl advertisers includes Unilever's Axe, Gild ...
- NHL Scores Big Ratings Goal
MediaDailyNews, Wayne Friedman - Monday, January 21, 2013
Somewhat surprisingly, NBC's opening-day ratings for the start of an NHL shorten ...
- Media Takes Both Good And Bad From Manti Te'o And Lance Armstrong News
TV Watch, Wayne Friedman - Tuesday, January 22, 2013
TV news channels - both sports and general interest - may ha ...
- Mercedes-Benz: The Devil And The Big Easy
Marketing Daily, Karl Greenberg - Sunday, January 20, 2013
In the teaser, the car blows into New Orleans, blasting open t ...
- Isopure Unleashes More Marketing Muscle
Marketing Daily, Aaron Baar - Friday, January 18, 2013
Isopure, a sports drink that has become a part of many profession ...
- Getting The Most From A Super Bowl Spend
Marketing Daily, Carrie Cummings - Sunday, January 20, 2013
Tim Calkins, clinical professor of marketing at The Kellogg School of Manageme ...
- Lance Provides TV Drama, But Little Personal Emotion: More To Come?
TV Watch, Wayne Friedman - Monday, January 21, 2013
Television-wise, most of the Lance Armstrong interview with Oprah Winfrey on OWN ...
- Most In Europe 'Multi-screen' Sporting Action
Around the Net In OMD Europe, Nina Lentini - Thursday, January 17, 2013
Sixty-six percent of European sporting fans will 'multi-screen' on their tablet alongsi ...
- Lance Armstrong And His Tour De Rants
Mad Blog, - Thursday, January 17, 2013
What a week for semi-confessionals, bizarre attempts at damage control, and ang ...
- Wahaha Signs Manchester United
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 17, 2013
Chinese brands Wahaha and China Construction Bank will be the official so ...
- Re-Marketing The NHL One More Time
TV Watch, Wayne Friedman - Thursday, January 17, 2013
How do you restart a sports league again, just eight years aft ...
- Sears Scores NBA Deal
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 16, 2013
The national retailer takes title sponsorship of the Shooting Stars competition duri ...
- London Seeks Marketers For NBA In UK
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 16, 2013
Adidas, Foot Locker, New Era and Sky Sports are among a be ...
- Armstrong's Admission Will Move Him Off A-List
Marketing Daily, Aaron Baar - Tuesday, January 15, 2013
"He can recover marginally," David Johnston, CEO of public relations agency Strateg ...
- ESPN 3D Returning To Telco Distributor
MediaDailyNews, David Goetzl - Tuesday, January 15, 2013
After dropping ESPN 3D two years ago, the network will be returni ...
- Cycling May Lack Interest Even Among Devotees
TVBlog, David Goetzl - Wednesday, January 16, 2013
When it signed a 10-year deal to continue with the Tour ...
- Nike Hands Tiger Crown To Rory
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 15, 2013
Tiger Woods may have been the king of Nike Golf for t ...
- Wonderful Pistachios, Harlem Globetrotters Partner
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
Following last week's news that it will air a Super Bowl ...