- Wonderful Pistachios, Harlem Globetrotters Partner
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
Following last week's news that it will air a Super Bowl ...
- Best Spots of January
Marketing: Sports, Chris Raih - Tuesday, January 15, 2013
We are in the best month of the year for sports. T ...
- Armstrong Faces Steep Hill To Prove His Confession Is Heartfelt
TVBlog, David Goetzl - Tuesday, January 15, 2013
Until Oprah Winfrey's interview with Lance Armstrong airs this week, the mo ...
- Mission Athletecare Is Sports Marketer Of The Year
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 14, 2013
With such endorsers as Dwyane Wade, Serena Williams, Dwight Howard, Carmelo Anthon ...
- Shell Sells Ski Shells At The Ski Slopes
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 14, 2013
Shell Oil. Co. is providing Ski Free discounts at participating stations ...
- Manchester City Tops On Twitter
Around the Net In OMD Europe, Nina Lentini - Sunday, January 13, 2013
The club, which took the actual league title last season, have be ...
- T-Mobile Helps MLB With Dugout Calls (And More)
Marketing Daily, Aaron Baar - Friday, January 11, 2013
T-Mobile USA has signed on as the wireless company for Major Leag ...
- DirecTV Profits By Regional Sports Nets
MediaDailyNews, David Goetzl - Friday, January 11, 2013
DirecTV CEO Mike White says when it comes to regional sports network ...
- New Balance Goes To Disney
Marketing Daily, Karl Greenberg - Thursday, January 10, 2013
New Balance is partnering with Walt Disney Parks and Resorts in ...
- Ad Execs To Boost ESPN Spend
MediaDailyNews, David Goetzl - Thursday, January 10, 2013
ESPN landed the pole position in one survey of advertising decision-makers w ...
- Kia Cements Georgia Footprint With Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
Tim Chaney, director of marketing and communications for Irvine, Calif.-based Kia Moto ...
- Time Warner Cable Takes Swing With Poulter
MediaDailyNews, David Goetzl - Wednesday, January 9, 2013
Time Warner Cable turned to a football star last year seeking ...
- CBS Strengthens Super Bowl's Online Coverage
Online Media Daily, Gavin O'Malley - Tuesday, January 8, 2013
CBS Sports said it plans to bolster the game's online coverage wi ...
- NFL And IFA Show Players Franchise Game
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
The NFL and the International Franchise Association (IFA) are hosting an N ...
- Samsung Kicks Off 'The Chelsea Way'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
Chelsea Football Club and shirt sponsor Samsung and have launched a campai ...
- BBC Sport Out With New IPhone App
Around the Net In OMD Europe, Nina Lentini - Monday, January 7, 2013
BBC Sport has today launched a new free mobile app for iPho ...
- Sponsorship Spend Heading Up, As Brands Seek Niches
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sponsorships are on the rise this year, according to GroupM sports sponsorsh ...
- Things To Look Forward To In '13
Marketing: Sports, Jon Last - Tuesday, January 8, 2013
It's the morning after the BCS Championship game, and if you a ...
- Chicago Psyched For Blackhawks
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Many businesses near NHL venues are very happy the collective bargaining stando ...
- Honda Touts Innovation, American Kaizen For Civic
Marketing Daily, Karl Greenberg - Thursday, January 3, 2013
Honda is heralding the arrival of its U.S. market icon, the 20 ...
- ATP Lobs Campaign To Promote Site
MediaDailyNews, David Goetzl - Wednesday, January 2, 2013
It's a global campaign, but a new ATP Tour campaign could ha ...
- Make Super Bowl Sunday A National Holiday!
TV Watch, David Goetzl - Thursday, January 3, 2013
This isn't the first time it's been suggested. Popular New York spor ...
- Sponsors With Tebow Through Thick And Thin -- For Now
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 2, 2013
Tim Tebow is finishing a nondescript season with the Jets, having spe ...
- Business Stories To Watch In 2013
Marketing: Sports, John Rowady - Wednesday, January 2, 2013
The great year in sports, 2012, provided another year of progression ...
- NYSportsJournalism.com: Russell Athletic Builds Presence In College Gridiron
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
The first-ever Russell Athletic Bowl is a sign of where the athlet ...
- NHL Faces Permanent Penalty Shot From Fans, Partners
Marketing: Sports, Barry Janoff - Wednesday, December 26, 2012
Earlier this year, it took an inept game-ending call by replacement refere ...
- Hollywood Punches Ticket For Super Bowl Movie Previews
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
On Super Bowl Sunday, TV viewers will see quarterbacks, running backs a ...
- JetBlue Official Airline Of Barclays Center
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
JetBlue has signed on as the official domestic carrier for the Barcla ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Li-Ning Taps D-Wade, Miami Heat Versus Nike
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 19, 2012
Although the company is big in its native China, Li-Ning is ju ...