- MLB, BlackBerry Host Twitter 'Takeover'
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
Major League Baseball is closing the virtual ballpark gates for a n ...
- Sanders Preps For YouTube's Primezone Sports
Online Media Daily, David Goetzl - Thursday, May 9, 2013
Deion Sanders, who is busy with shooting commercials and offering NFL commentar ...
- Pennzoil: What Matters Is What You Put In It
Marketing Daily, Karl Greenberg - Wednesday, May 8, 2013
The creative approach allows the company to speak to a broad swa ...
- Nike Celebrates LeBron's Fourth MVP Award
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2013
Well, that didn't take long: Nike says that it is celebrating N ...
- One World Sports Banks On Global Sports, Upscale And Young Viewers
MediaDailyNews, Wayne Friedman - Tuesday, May 7, 2013
More sports TV programming channels continue to look for success. Why? T ...
- Tebow Time (Out)
Marketing: Sports, John Rowady - Tuesday, May 7, 2013
A few years ago, I was asked by a sports trade publicati ...
- ESPN Creates The SEC Network
Around the Net In Media, Phyllis Fine - Friday, May 3, 2013
ESPN and the Southeastern Conference will debut the SEC Network in Augu ...
- Tebow Equals Marketing Challenge
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
Broadway Tim has hit the bricks, but what does that mean f ...
- RadioShack Aims Younger With Thicke, Beats
Marketing Daily, Aaron Baar - Wednesday, May 1, 2013
"As part of our brand transformation, we need to broaden our appe ...
- Mercedes-Benz Signs As Global Sponsor Of Masters
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginni ...
- Snickers Deserves Earned Media
TVBlog, David Goetzl - Wednesday, May 1, 2013
Marketers increasingly look to employ elements of paid, earned and owned med ...
- Can Collins Help Nike?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 30, 2013
Jason Collins is the first active athlete from one of North America ...
- Bojangles Shows Strength Of Sports Alliances
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 30, 2013
Fan loyalty is a good reason for restaurant brands to partner wi ...
- Story Behind 'Sports Illustrated' Jason Collins Scoop
Around the Net In Media, Phyllis Fine - Tuesday, April 30, 2013
The Sports Illustrated story of Boston Celtics Jason Collins' coming out ...
- Sports Authority Taps Okimoto For CMO
Raw, Karl Greenberg - Tuesday, April 30, 2013
Sports Authority has hired Paul M. Okimoto to be Chief Marketing Office ...
- Q&A: Is Reebok Flexing Its Muscles
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
Reebok has a desire to perspire, which goes back to its origi ...
- Procter & Gamble's NFL Rookies
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
In past years, trading card companies were the first to show N ...
- Major TV Sports Events Spur App Usage
MediaDailyNews, Wayne Friedman - Friday, April 26, 2013
Spurred on by big TV sporting events, men ramped up their spor ...
- Sanders Wins EA Cover Vote
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
The cover athlete for the 25th anniversary of EA Sports's Madden franchi ...
- Online Experience Drives Tourney Participation At Delaware Sports Complex
Marketing: Sports, Bryan House - Friday, April 26, 2013
Near the shores of Rehoboth Beach, Del., stands a premier destination f ...
- Chevrolet Goes To Bat For Impala
Marketing Daily, Karl Greenberg - Wednesday, April 24, 2013
Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May laun ...
- TWC's STEM Effort Is Investment In Future
Marketing Daily, Aaron Baar - Tuesday, April 23, 2013
"We created this program to raise awareness. Studies show 60% of futu ...
- CBS Expands 'Draft Show' On Second Screen
Raw, Mark Walsh - Wednesday, April 24, 2013
For its “Draft Show Live” kicking off tomorrow in connection with t ...
- NHL Isles Owner Charles Wang Talks Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
The owner of the NHL's New York Islanders is relocating the franchi ...
- New Era Ad Campaign Tips Its Cap To NFL Fans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
With an eye on this week's NFL Draft, the league's official on-fie ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Giants, Yankees, BoSox Scoring On Social Media
Marketing: Sports, Barry Janoff - Tuesday, April 23, 2013
Baseball fans are passionate, loyal and very protective of their game's perceiv ...
- How Rickie Fowler Deals With Fans, Caddies, Sleep
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 19, 2013
The pro golfer gets a boost from Crowne Plaza Hotels, thanks ...
- Q&A: Can The NASL Reuse, Renew, Reboot Marketers?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
In the 1970s and 1980s, the North American Soccer League boasted t ...
- NFL, Sports Face Future With Heightened Security
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
In the wake of the Boston Marathon tragedy, the NFL, which hos ...