- Tim Tebow Gets Endorsement From Madison Avenue
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
The New York Jets have a quarterback controversy involving starter Mark Sanch ...
- Football's Unique Selling Proposition
Marketing: Sports, Jon Last - Tuesday, October 9, 2012
Last month, I raised a yellow flag for those properties and spor ...
- CBS Radio Buys 101.9 FM, Converts To Sports Radio
MediaDailyNews, Erik Sass - Monday, October 8, 2012
CBS Radio has acquired 101.9 FM from Merlin Media, the new broadca ...
- Longhorn Network Limited To Cablevision West
TVBlog, David Goetzl - Tuesday, October 9, 2012
A Cablevision-Disney deal includes carriage of the Longhorn Network (LHN). But t ...
- Pandora Jewelry Enlists Olympian
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2012
Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewel ...
- Outdoor Channel Looks To Increase Interest In Aerial Cameras
MediaDailyNews, David Goetzl - Thursday, October 4, 2012
As it continues to seek a buyer for its aerial camera businesse ...
- Cheribundi Goes Guerilla With Sports Teams
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2012
Cheribundi is using a guerilla marketing plan involving college and professional spor ...
- Worldlink To Handle DR Ad Sales For Pac-12 Networks
MediaDailyNews, Steve McClellan - Wednesday, October 3, 2012
Multiplatform ad sales firm WorldLink has signed a deal to exclusively overs ...
- Buffalo Wild Wings Gets Unexpected Boost In Lockout
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The brand turned out to be an unexpected beneficiary of all t ...
- Simple Rules To Improve Digital Marketing To Fans
Marketing: Sports, Shaunak Dave - Tuesday, October 2, 2012
In the sports business, marketing business, or the "business of business," t ...
- Broadcast Partnerships In NFL Playbook For QSR
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 1, 2012
The NFL has strict rules on branded stadium signage. Several brands ha ...
- Rafael Nadal Takes On A New Racket
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
The former No. 1 ranked tennis player in the world has n ...
- Can Barclays Center Make Brooklyn?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
The New York borough that has been home to the likes ...
- Kate Burns, Ex-CEO Of AOL Europe, Opens Firm
Around the Net In OMD Europe, Nina Lentini - Thursday, September 27, 2012
Accelerate Worldwide, a commercial management firm co-founded by former CEO of A ...
- Kicking Around Brand NFL
Marketing Daily - Top of the News, Thom Forbes - Friday, September 28, 2012
"Time"'s Sean Gregory wrote earlier this week that "Roger Goodell ascended ...
- Old World Industries Partners With NHRA
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
NHRA (the National Hot Rod Association) has launched a multi-year sponsorship progr ...
- NFL, Referees Reach Labor Accord
Marketing Daily, Nina Lentini - Thursday, September 27, 2012
After two full days of face-to-face talks following Monday's phone conversations, t ...
- NFL's 49ers Add SAP To Roster
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Technically speaking, the San Francisco 49ers will be well provided for ...
- Farmers Insurance Rides With Kasey Kahne
Marketing Daily, Karl Greenberg - Monday, September 24, 2012
Farmers Insurance is angling for pole position on the NASCAR track. T ...
- For The NBA's Nets, No Sleep 'Til Brooklyn
Marketing: Sports, Barry Janoff - Tuesday, September 25, 2012
The song that appeared on the Beastie Boys' 1986 debut album, "Licens ...
- MediaCom Sport Opens Moscow Outpost To Service Major Events
MediaDailyNews, Steve McClellan - Monday, September 24, 2012
MediaCom Sport, a unit of WPP, has opened a new office ...
- Hulu Lands WWE Exclusivity, Key Male Audience
Online Media Daily, Gavin O'Malley - Monday, September 24, 2012
In the fight for exclusive content contracts, Hulu just landed the wrestli ...
- NFL, Time Warner Make Deal
Around the Net In Media, Phyllis Fine - Monday, September 24, 2012
Time Warner Cable Inc. customers can finally watch NFL games, thanks ...
- The Breeders' Cup Launches Digital Game
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
The Breeders' Cup has launched "Blazing Silks, Breeders' Cup Edition," an interacti ...
- CBS' Moonves Touts Network's Management Style, Sports
MediaDailyNews, David Goetzl - Thursday, September 20, 2012
CBS CEO Leslie Moonves reiterated his company's interest in owning a general-entertainme ...
- News Corp. Mulls Sports Net, Possible Cable Revamp
MediaDailyNews, David Goetzl - Thursday, September 20, 2012
No matter what News Corp. does as far as launching a nation ...
- Disney Bullish On ESPN, Kids Biz
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says compa ...
- Omnicom Sued For Wrongful Termination, Charged With Violating Sarbanes-Oxley
Raw, Steve McClellan - Friday, September 21, 2012
Veteran sports media executive Ray Katz has sued Omnicom, its OMD a ...
- Sports Sponsorships: Trying To Predict The Ups And Downs
Marketing: Sports, Brian Grey - Tuesday, September 18, 2012
Of all the places for a marketer to be in sports the ...
- Havas Sports & Entertainment Opens Moscow Office
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Hava ...