- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Lionel Messi, Mastercard Kick Off Copa America Campaign With 'Giving Back'
Marketing Daily, Danielle Oster - Friday, June 14, 2024
The campaign coincides with Mastercard's 30th year as a sponsor for t ...
- Katie Grimes, Sha'Carri Richardson Star In Powerade's Olympics Campaign
Marketing Daily, Danielle Oster - Thursday, June 13, 2024
Olympic swimmer Katie Grimes stars in campaign that include activations running acro ...
- Nike Skips 'Be True' Pride Collection For First Time In 12 Years
Marketing Daily, Danielle Oster - Wednesday, June 12, 2024
Nike's pullback follows some anti-trans reactions targeting the brand last year aft ...
- Johnnie Walker Embraces New Era Of Golf, Partners With Apparel Brand
Marketing Daily, Teresa Buyikian - Tuesday, June 11, 2024
The Golf Collection features embroidered hats and T-shirts in "a more youthf ...
- Cricket Wireless Ad Channels Cricket World Cup
Out to Launch, Fern Siegel - Tuesday, June 11, 2024
The wireless provider is playing off its shared name to channel enthusia ...
- Havas Tapped For America's Cup Campaign
MAD, Steve McClellan - Monday, June 10, 2024
The international sailing competition - August 22 through October 20 - ...
- Jim Beam Bring Spirit(s) To U.S. Soccer Partnership
Marketing Daily, Teresa Buyikian - Monday, June 10, 2024
Partnership kicks off on Wednesday in Orlando, where brand will host ...
- The Arena Group Answers Authentic Brand Lawsuit Over 'Sports Illustrated'
Publishers Daily, Ray Schultz - Sunday, June 9, 2024
The Arena Group claims that its propriety code technology was stolen. ...
- Six Flags Bets On The NBA: Celtics Vs. Mavs
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
Six Flags New England is backing Boston. Six Flags Over Texas roo ...
- Viewer Intent For NBA Finals Rises Alongside Betting
Research Intelligencer, Robert Williams - Thursday, June 6, 2024
Nineteen percent of U.S. adults said it's at least somewhat likely th ...
- NHL Strikes Deals With Labatt, Intuit
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2024
The National Hockey League is entering into multiyear Canadian partnerships with bo ...
- NHL Celebrates 'Final Moments' Before Victory
Out to Launch, Fern Siegel - Monday, June 3, 2024
The tagline says it all: "When you realize a dream is ...
- Gatorade Revives 'Is It In You?' For Largest-Ever Campaign
Marketing Daily, Danielle Oster - Friday, May 31, 2024
The campaign also sees Michael Jordan return, providing narration for spot th ...
- Vroom, Vroom! BodyArmor Unleashes Virtual Pit Stop Experience
Marketing Daily, Danielle Oster - Thursday, May 30, 2024
The AR functionality shows up on limited-edition bottles spotlighting NASCAR driver Ry ...
- What Rugby Taught Me About Leadership
Media Insider, Kaila Colbin - Friday, May 31, 2024
Working with a renowned rugby team, I failed to appreciate how thoughtf ...
- Gannett to Serve As Media Content Partner For Soccer Championship
Publishers Daily, Ray Schultz - Thursday, May 30, 2024
The Concacaf federation covers North and Central America and the Caribbean. ...
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Kelce stars in the campaign's 30-second launch ad, which sees him reachi ...
- Travis And Jason Kelce To Appear At The Cannes Ad Festival
Mediapsssst, Richard Whitman - Sunday, May 26, 2024
They'll be originating an episode of their well-known podcast New Heights fr ...
- Surfer Magazine Bans Political Content From Forums
Publishers Daily, Ray Schultz - Monday, May 27, 2024
The magazine seeks to keep the conversations surf-related. ...
- PGA Tour Teams With X For Highlights
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 23, 2024
"The partnership comes as other tech giants also venture into sports programmi ...
- Microsoft Introduces Sports Audiences For Summer Olympics
MediaDailyNews, Laurie Sullivan - Thursday, May 23, 2024
Brands looking to connect with sports enthusiasts who seek out the late ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- Nulo Features Athletes With Their Pets Ahead of Olympics
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
The full suite of creative for the pet food brand launches Ju ...
- Bud Light Spotlights Sponsorship Of UFC's Dustin Poirier
Marketing Daily, Danielle Oster - Wednesday, May 22, 2024
The ad is a continuation of the campaign introduced by the bra ...
- E.L.F. Brings 'Lip Oil Change' To Indy 500
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2024
In a racing first, the beauty brand is sponsoring Katherine Legge, t ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- Will Ferrell's First-Ever Sitcom Headlines Netflix Upfront News
TVBlog, Adam Buckman - Thursday, May 23, 2024
Will Ferrell is adding professional golf to the list of sports ...