• by Fern Siegel , June 3, 2024

Game 1 of the 2024 Stanley Cup Final is scheduled for June 8. And the NHL is celebrating the dramatic lead-up to winning in new work.

Highdive created the "Final Moments" spot with the tagline: "When you realize a dream is no longer a dream."

Hockey players dream of lifting the Stanley Cup. The new ad highlights those final seconds before victory is a reality.

This year, the Florida Panthers will play the Dallas Stars or the Edmonton Oilers in the Stanley Cup Final. The Panthers advanced to the Cup final by eliminating the New York Rangers on June 1.

The spot is running on broadcast, digital and social media, dovetailing with champion rounds.

Highdive client work includes Jeep, Claremont Steep whiskey, Mentos and Airheads.