- AOL Buys Mixed Martial Arts Site
Online Media Daily, - Thursday, July 16, 2009
Extended its niche content strategy, AOL has acquired MMAFighting.com, a mixed marti ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- Furman To SVP, Ad Sales, Comcast Sports
MediaDailyNews, Wayne Friedman - Wednesday, July 15, 2009
Comcast Programming Group has hired veteran media sales executive Ron Furman ...
- Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
Sears will promote the Protégé Basketball Block Party through TV, radio, pri ...
- CBS Radio Launches All-Sports Stations In Boston, D.C.
MediaDailyNews, Erik Sass - Tuesday, July 14, 2009
Sports fans in Boston and Washington, D.C., will be able to g ...
- He's Baaaack: Is This David Beckham's Last Stand In The U.S.?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 14, 2009
...
- Everyone Is Now The Sports Media
Marketing: Sports, Howard K. Brodwin - Tuesday, July 14, 2009
I grew up reading the latest issues of "The Sporting News" a ...
- Dan Patrick Heads to DirecTV
Around the Net In Media, Joan Voight - Sunday, July 12, 2009
Some of the most compelling sports radio hosts are becoming TV personaliti ...
- Gillette Adds Logano To NASCAR 'Young Guns'
Marketing Daily, - Friday, July 10, 2009
Gillette announced Thursday that the Sprint Cup Series rookie who drives f ...
- How MLB Got President Obama To 'Pitch' At The '09 All-Star
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- Wise Potato Chips Go For World 'Crunch' Record
Marketing Daily, Karlene Lukovitz - Thursday, July 9, 2009
The "Big City Crunch" has been promoted since May 18 via N ...
- IndoorDirect Catches MLB For BITE
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
Indoor Direct will add content from Major League Baseball to its place-bas ...
- Gatorade Puts Its Best Salesman, Michael Jordan, Back To Work
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
...
- Mountain West Finally Signs TV Deal With ESPN
Around the Net In Media, Joan Voight - Thursday, July 9, 2009
The Mountain West Conference is signing a $495 million contract with ES ...
- MLB, MasterCard Back Cancer Initiative
Marketing Daily, - Wednesday, July 8, 2009
"Stand Up To Cancer" will be the recipient of the "Hit ...
- New Channel: Comcast Partners In Olympic Network
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2009
Adding to the array of sports-specific TV networks, the U.S. Olympic Committ ...
- Panasonic To Sponsor L.A. Kings Hockey Team
Marketing Daily, - Tuesday, July 7, 2009
The long-term agreement includes cross sponsorship and product integration for the ...
- Phelps Victory Ad Says More About Us Than About Him
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Columnist Dan Neil says that Michael Phelps's new TV spot for Subw ...
- Office Depot Drives NASCAR Promo
Marketing Daily, - Monday, July 6, 2009
Office Depot and two-time NASCAR Sprint Cup Series champion Tony Stewart a ...
- NBA, Taco Bell Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
With the new arrangement, Taco Bell gets access to the NBA bra ...
- The Business Value Of Sports
Marketing: Sports, Keith Ritter - Tuesday, July 7, 2009
The careful use of social tools to continue the engagement with t ...
- Star-Filled Nike Spot Celebrates Federer's Record 15th Win
Around the Net In Brand Marketing, Thom Forbes - Monday, July 6, 2009
...
- What's The Frequency, U of K Football?
Creative Media Blog, Amy Corr - Monday, July 6, 2009
College students and alumni alike love college football. The levels of lo ...
- Batter Up: Spanish Beisbol Adds MLB Affiliates
MediaDailyNews, Erik Sass - Thursday, July 2, 2009
The Spanish Beisbol Network is expanding its platform with new affiliate relationshi ...
- NPD Group: Economy Takes Its Toll On Sports Equipment Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
...
- Gillette Goes Global For 'The Moment'
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
The company says it has found that one thing men have ...
- Supreme Court To Review NFL's Exclusivity Deal With Reebok
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
...
- Who's Buying Athletic Shoes?
Marketing Daily, - Monday, June 29, 2009
Top 10 DMAs in which live adults who purchased more than thr ...
- Changing The Rules Of The Sports Endorsement Game
Marketing: Sports, Ryan Steelberg - Tuesday, June 30, 2009
Marketers now able to access a once-exclusive marketing strategy and combine ...