- Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Media companies are told that their future audience is, well, everywhere. Conte ...
- Transforming Brand Values into Tangible Actions
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Patagonia's mission statement is: we're in business to save our home plane ...
- B2B Marketers Forecast Spending Increases In 2023
Email Marketing Daily, Ray Schultz - Thursday, November 10, 2022
Email -- while a widely implemented strategy -- is not getting mu ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- VMLY&R Taps Baehr As Chief Strategy Officer, New York
MAD, Fern Siegel - Thursday, November 3, 2022
A former CP+B executive Baehr, has worked on a variety of blue-ch ...
- Omnicom Taps Hesz For New Chief Strategy Officer Role
MAD, Steve McClellan - Friday, October 28, 2022
It's the second new corporate C-suite position that the ad holding compa ...
- SEOs Must Become More Agile, Fast, Flexible With Planning
Performance Marketing Insider, Laurie Sullivan - Monday, October 31, 2022
Things are changing in search, with about 78% of SEO teams amo ...
- Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
Email Marketing Daily, Ray Schultz - Friday, October 28, 2022
Data scientists do not often see the marketing nuances, Pecan AI repo ...
- AI, Urgency, Commerce, Community: What To Expect On Social In 2023
Social Media Insider, Colin Kirkland - Wednesday, October 26, 2022
AI, urgency, commerce, community: What To Expect On Social In 2023 ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Partner Marketing On The Upswing For Tech Firms, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 4, 2022
Foundry's 2022 Partner Marketing Study finds that 88% of companies view partn ...
- Advantage Unified Commerce Hires Rogers As SVP, Strategic Services
People on the Move, Fern Siegel - Tuesday, September 27, 2022
Rogers will be responsible for leading strategy, media and analytics service offeri ...
- MediaRadar Discloses New Strategic Investors, Omits Details
MediaDailyNews, Joe Mandese - Monday, September 26, 2022
MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, th ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Tracy-Locke Appoints Munk Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 14, 2022
Munk joins from WPP's VMLY&R Commerce, where he led the innovation a ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Wednesday, October 19, 2022
Who says Brand and lower funnel marketers can't play nice? In t ...
- 'Washington Post' Reorganizes Its Audience Growth And Strategy Group
Publishers Daily, Ray Schultz - Monday, September 12, 2022
The paper has created its first planning and development team, and ...
- Brick Marketing Offers Digital Consulting Service
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Brick Marketing can help brands with strategic issues and campaigns, the compa ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- Handsome Selects Kim As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, August 25, 2022
Nicholas Kim is charged with leading the agency and its clients acro ...
- IBM Tests ID5 To Retarget 1.4M B2B Users In Safari, Benefiting From Lower CPMs
Performance Marketing Insider, Laurie Sullivan - Thursday, August 25, 2022
With 40% of global traffic not reachable through third-party cookies in Safar ...
- Hit The Market: And Don't Get Too Hung Up On Defining GTM
Email Insider, Ray Schultz - Wednesday, August 24, 2022
B2B marketers have a variety of definitions for Go-to-Market -- but th ...
- VMLY&R Selects Grodberg As Global Chief Strategy Officer
MAD, Fern Siegel - Thursday, August 18, 2022
Andrea (Ring) Grodberg will lead strategy for the agency's nearly 100 offic ...
- The New Recession Playbook: Rethinking What Hardworking Media Really Is
MAD, Steve Knapp - Thursday, August 18, 2022
Brand-building and broad-reaching media outperforms performance media over time. And great creati ...
- Jebbit Hires Several Execs, Including A New CFO And Head Of Canada
Email Marketing Daily, Ray Schultz - Wednesday, August 10, 2022
Jebbit has also named a global head of strategic partnerships and ...
- Where Were You in '82?: Fostering Creativity in Healthcare Marketing
The MediaPost Cases, Lisa Singer - Friday, September 2, 2022
While creativity and healthcare may seem like an unlikely pair, here's h ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
MediaDailyNews, Joe Mandese - Thursday, July 14, 2022
Omnicom Media Group has the best "current offering," but Publicis Media Gro ...