- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- CNN Hires Former NYT Exec Mark Thompson As CEO, Chairman
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Thompson will be chairman/CEO of CNN Worldwide and will start October ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Ruckus Feasts On Chef's Garden Win
Accounts on the Move, Fern Siegel - Wednesday, August 16, 2023
The agency is charged with spearheading strategic brand initiatives. ...
- Optimove Adds SMS To Its Marketing Toolkit
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2023
The company has also expanded its Strategic Services offerings. ...
- AI's Time To Come: Mastercard Predicts The Next 5 Years
Email Insider, Ray Schultz - Tuesday, August 8, 2023
Businesses could harness machine learning to synthesize extensive troves of information, accordi ...
- Challenging Google AI's Limits
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Marketers are constantly told by advertising experts to apply best practice strategie ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Targeting Is Broken...But We Can Solve This
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
How did TaxAct find that it could radically reduce media costs a ...
- Close Heads DSP Strategy For OpenX
People on the Move, Fern Siegel - Thursday, July 27, 2023
Danner Close will develop and implement strategies to grow the supply-side platform ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Building the Friendlier FinTech
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
How does your friendly and functional online auto-loan brand compete against ...
- Joe Risico, Arty Rodriguez Named As Co-CEOs Of Aterian
Email Marketing Daily, Ray Schultz - Thursday, July 27, 2023
Yaniv Sarig has stepped down as CEO and from the board ...
- Adjusting The Backward Thinking Around AI
Performance Marketing Insider, Laurie Sullivan - Thursday, July 27, 2023
Marketers have a missed opportunity in what Boathouse President John Connors cal ...
- Breaking the Produce Mold at Super Bowl Sunday
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Avocados From Mexico is building a brand in a brandless category ...
- Validity Hires Jeff Hassemer As SVP Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2023
Hassemer will lead the marketing team and build a strategy for aligni ...
- The Woman Leading Google Ads Search, Shopping, Maps Talks GAI, Personal Development
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Vidyha Srinivasan, VP and GM of Google Ads, wanted to become ...
- Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Performance Marketing Insider, Laurie Sullivan - Friday, July 21, 2023
Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...
- Few Firms Are At High Levels Of Customer Understanding, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, July 20, 2023
Few firms use identity resolution to unite data signals in a sing ...
- Above+Beyond Taps Walker As Chief Strategy Officer, Promotes In-House Execs
MAD, Fern Siegel - Monday, July 17, 2023
CEO Zaid Al-Zaidy said the new leadership team comprised "some of t ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- Wolff Olins Beefs Up Creative, Strategy Units
MAD, Fern Siegel - Wednesday, July 12, 2023
Kwesi Blair has been tapped as senior strategy director in New Yor ...
- Selling On Amazon? NP Digital Shares Tactics To Succeed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2023
David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainti ...
- Fox Corp.'s Mulvihill Takes New Senior Research Role
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Fox Corp. has created a new senior executive research/data post with longti ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Ogilvy Canada Selects Daly As Chief Strategy Officer
MAD, Fern Siegel - Tuesday, June 6, 2023
Jeremy Daly will work across various offices for clients including Mondelez, ...
- Gajewicz Named Chief Strategy Officer At Laughlin Constable
People on the Move, Steve McClellan - Friday, June 2, 2023
Independent agency Laughlin Constable has promoted Katy Gajewicz to Chief Strategy Officer. Gajewi ...
- Alchemy Worx Appoints David Kepets As Strategy Director
Email Marketing Daily, Ray Schultz - Thursday, June 1, 2023
Kepets has previously worked at such companies as Merkle and Cheetah Digi ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...