Close Heads DSP Strategy For OpenX
- by Fern Siegel , July 27, 2023
Omnichannel supply-side platform OpenX Technologies named Danner Close as vice president, strategic relationships.
He reports to Geoff Wolinetz, SVP publisher and demand platforms.
Close will develop and implement strategies to grow OpenX's DSP partnerships.
Before this, Close let demand partnership strategy for Permutive, a first-party data platform for publishers. He also held strategy posts at LiveRamp, Oracle Advertising and SpotX, focusing on programmatic partnerships across data and identity solutions.
OpenX says it works with more than
130,000 premium publisher domains and receives 300 billion ad requests every day.
