- Streaming TV Ad Spend Rising -- But Not Raising All Boats
Media Insider, Dave Morgan - Thursday, October 27, 2022
Google's YouTube should be a winner given its significant and growing viewershi ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Performance Marketing Insider, Laurie Sullivan - Thursday, October 27, 2022
Disney CEO Bob Chapek wants to combine personal consumer data from t ...
- NBCU Vs. WSJ: Real Beef Or Babble Bop?
TVBlog, Adam Buckman - Thursday, October 27, 2022
The TV Blog takes a deeper dive into NBCU's reaction to t ...
- Gunn, Safran Named Co-Chairs, CEOs Of DC Studios
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
James Gunn and Peter Safran have extensive experience in the superhero genr ...
- Streaming's Strong Benefits, Successes - And Failures? We Want To Know That Too
TV Watch, Wayne Friedman - Wednesday, October 26, 2022
Let's just say profitability may currently be an obstacle for premium streamer ...
- Apple Follows Trend By Increasing Subscription Service Prices
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Apple is raising prices for the first time for Apple TV+, App ...
- Senior Adults' Income Level A Major Factor In Signing On To TV Streamers
Television News Daily, Wayne Friedman - Monday, October 24, 2022
Lower income may be a factor in decision making when it com ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- 'Dahmer': Netflix Series Tells Tale That Is Already Well-Told
TVBlog, Adam Buckman - Tuesday, October 25, 2022
Netflix's scripted, limited series about serial killer Jeffrey Dahmer has emerged ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- More On TikTok's Plans To Bring Livestream Shopping To U.S.
Digital News Daily, Colin Kirkland - Friday, October 21, 2022
According to the report, TikTok will carry out the plan using tacti ...
- Disney Deal Will Keep Formula 1 In U.S. On ESPN, ABC Until 2025
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Deal includes rights to extend coverage to ESPN+ and other media. ...
- NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Solutions to streaming advertising challenges already exist, but the question is h ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?
Advanced TV Insider, Karlene Lukovitz - Friday, October 21, 2022
Shoppability, social streams and gamification are all in the mix, and wi ...
- Google Ups Price Of YouTube Premium Family Plan
Digital News Daily, Karlene Lukovitz - Friday, October 21, 2022
The 28% hike in the U.S. is the first since 2018. ...
- Publicis Media's APX To Fund New Series With J.B. Smoove
Mediapsssst, Richard Whitman - Thursday, October 20, 2022
Publicis Media set up the APX Content Ventures fund earlier this ye ...
- Netflix Hints At Cloud Gaming Service, Opens Studio In Southern California
Digital News Daily, Colin Kirkland - Wednesday, October 19, 2022
Netflix's plans to expand its focus into gaming were announced at TechCrun ...
- Buying TV & Video Ads Like It's 2022, Not 2012
Media Insider, Dave Morgan - Thursday, October 20, 2022
One big issue: The vast majority of today's programmatic ad tech w ...
- Streaming Rises To 36.9% Share Of Viewing, Broadcast Also Rises With New Season
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
Nielsen's The Gauge results for September show continued strong gains for streami ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Netflix Promises Ad Progress, Discloses Some Advertisers Turned Away
Digital News Daily, Karlene Lukovitz - Wednesday, October 19, 2022
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says current ...
- Netflix Sees 6% Hike In Q3 Revenue, 4.5M Subscriber Additions, Stock Rises 14%
Television News Daily, Wayne Friedman - Tuesday, October 18, 2022
Netflix says Q4 will see a glaring sequential revenue decline "entirely d ...
- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Netflix Intros Profile Transfer As Password Sharing Crackdown, New AVOD Approach
Video Insider, Karlene Lukovitz - Tuesday, October 18, 2022
The unveiling of easy profile transfers, combined with the coming ad-supported tie ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- 'Halloween Ends' Pulls $41.3M, Wins Movie Weekend - With Simultaneous Peacock Opening
MediaDailyNews, Wayne Friedman - Sunday, October 16, 2022
"Universal has released four of the 12 films that have opened ...
- Could Netflix Go After The Premium NFL Sunday Ticket?
TV Watch, Wayne Friedman - Monday, October 17, 2022
Who's to say Netflix won't make another pivot? Maybe live sports ...