- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- CTV Platforms Might Need To Contribute To FCC Broadband 'Service' Fund - Streamers Paying More?
TV Watch, Wayne Friedman - Wednesday, November 9, 2022
Higher premium streaming costs for platforms could come from a different directi ...
- Pontiac Intelligence Launches CTV Bidder
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The bidder is focused on deals via integrations with Magnite, Xandr, Grlwed ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buys
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The aim is to increase buyer and publisher adoption of contextually enrich ...
- In 'The Calling,' Orthodox Detective Has Unorthodox Methods
TVBlog, Adam Buckman - Tuesday, November 8, 2022
A new TV detective character applies his Jewish faith and grasp ...
- Peach Will Support Netflix's New Ad-Supported Model
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Global video ad management platform Peach has announced support of Netflix's high ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- AMC Networks Sinks 10% In U.S. Ad Revenue, More Declines Expected: Analyst
Television News Daily, Wayne Friedman - Friday, November 4, 2022
AMC Networks witnessed plummeting double-digit percentage Q3 ad-revenue declines in the U. ...
- Will Subscribers Really Leave Pay TV If All Major Sports Shift To Streaming?
TV Watch, Wayne Friedman - Monday, November 7, 2022
A study from Aluma showed research that said if all NFL gam ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- Warner Bros. Discovery Q3: TV Network Ads Down 14%, D2C Subs Up 2.8M
Television News Daily, Wayne Friedman - Friday, November 4, 2022
For Q3, overall business revenue dropped 8% to $9.8 billion, while ...
- AMC+, Amazon Prime Rank High In 'TV Blog' Streaming Audit
TVBlog, Adam Buckman - Friday, November 4, 2022
AMC+ and Amazon Prime have each batted .1000 for new shows introduc ...
- YouTube Announces Launch Of 'Prime-Time Channels' Hub Featuring 34 Streaming Services
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
"Primetime Channels" is a new storefront hub featuring 34 subscription streaming servic ...
- Sling TV Sees Q3 Gains, Hikes Price By $5
Digital News Daily, Karlene Lukovitz - Thursday, November 3, 2022
Sling's gain, after several quarters of losses, more than offset 183K loss ...
- Streaming Hits Record High In TV Share, Cable A Record Low
Research Intelligencer, Robert Williams - Wednesday, November 2, 2022
YouTube in September reached a platform high of 8% of total ...
- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Roku Posts Sharp Q3 Net Loss With Weak Ad Projections, Stock Crushed 18%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Roku's stock got slammed in after-hours trading as it posted Q3 earnin ...
- Aidan Turner Leaves 'Poldark' Behind In Prime 'Suspect'
TVBlog, Adam Buckman - Wednesday, November 2, 2022
Poldark's got a beard in the new crime thriller "The Suspect" comi ...
- Pluto TV To Add 6,300 Episodes From The CBS Vault
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Content from sister Paramount unit CBS already on Pluto has been i ...
- Delisted CTV Apps Shot Up 452% In Q3
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' Alike
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Even when it comes to household income, U.S subscribers to ad-supported tie ...
- Study: Political Advertisers Should Allocate 15% Of TV Spend To Streaming
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Traditional TV still reaches 81% of frequent-voter household, while 51% reached v ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Video Content You'll Pay For: Dramas, Comedy? What About Women's Sports?
TV Watch, Wayne Friedman - Tuesday, November 1, 2022
New research finds 91% of TV consumers are not willing to p ...
- 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Video Insider, Karlene Lukovitz - Monday, October 31, 2022
About half of U.S. viewers report that streaming ads have prompted th ...
- Brands Under-Using Some CTV Platforms, Content Genres
Advanced TV Insider, Karlene Lukovitz - Friday, October 28, 2022
Also, even mobile marketers think that CTV advertising spend will eventually surpa ...
- 'Hocus Pocus 2' Breaks Opening Weekend Streaming Record
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
Surpasses another Disney+ hit, "Encanto." ...
- Walmart Expands 'Netflix Hub' To Include Physical Stores
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
The year-old Netflix-branded merchandise hub, up to now digital-only, has apparently m ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video Economy
TV Watch, Wayne Friedman - Friday, October 28, 2022
From a macroeconomic point of view, the YouTube decline represents an omino ...