- Tailwind Adds Email Creation To Its Tools For SMBs
Email Marketing Daily, Ray Schultz - Monday, July 18, 2022
The platform now supports email in addition to social content and publish ...
- Microsoft Wins Netflix Business For Ad-Supported Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Netflix has selected Microsoft as the technology and sales partner for i ...
- 'The Guardian' Sends Email Newsletter To Non-Subscribers
Email Marketing Daily, Ray Schultz - Wednesday, July 13, 2022
"The Guardian" has apologized for sending readers a newsletter they had n ...
- New Phishing Scam Is Built On Fake Subscription Invoices
Email Marketing Daily, Ray Schultz - Wednesday, July 13, 2022
Phony emails pretend to be from such services as Zoho and MasterCl ...
- Subscription Conversions Depend on Device, Other Factors: Study
Publishers Daily, Ray Schultz - Tuesday, July 12, 2022
Registration and omnichannel use both lead to higher paid conversions, Piano repo ...
- Legacy Cable TV Operators Continue To Seek Another Bundling Metamorphosis
TV Watch, Wayne Friedman - Tuesday, July 12, 2022
The big three cable operators renewing agreements with mobile partners will all ...
- Amazon Streamlines Prime Cancellation In EU
Digital News Daily, Wendy Davis - Tuesday, July 5, 2022
Amazon has agreed to allow European users to cancel subscriptions to Pri ...
- Original Content Is A Star -- But Acquired Content Has A Major Supporting Role
TV Watch, Wayne Friedman - Friday, July 1, 2022
Netflix has taken some dings -- especially when it comes to acquir ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Lionsgate Expects Starz Sale Or Spinoff By Summer's End
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
Lionsgate CEO Jon Feltheimer did not mention prospective buyers by name, thou ...
- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- StitchFix Hires Marc Jacobs Exec To Head Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 23, 2022
The online clothing-subscription retailer StitchFix hired Debbie Rose Woloshin as its new CMO. Woloshin w ...
- Hulu AVOD Promo Slashes Price 85%, To $1 Per Month
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
Hulu's sub growth slowed to 300,000 in Q1, down from 2.2 milli ...
- Netflix Losing More Long-Term Subscribers, Hulu Grabbing 1 In 3 Defectors
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The proportion of subscribers of three years' duration or longer who a ...
- Warren Buffett Buys $2.6 Billion Stake In Paramount Global
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
The news, which sent the company's stock soaring 14% in early tradi ...
- TV Programming 'Sources' For Consumers Keep Growing, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
Consumers in 2022 are now averaging 7.4 "sources" of TV content, ...
- Whatever Happened To The Subscription Economy?
Media Insider, Cory Treffiletti - Wednesday, May 11, 2022
Can a subscription model succeed now? I still think the answer ...
- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
TV Watch, Wayne Friedman - Wednesday, April 27, 2022
Twitter pulls in around $5 billion in ad spending per year. W ...
- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Although AVOD services are growing, consumers are not entirely convinced the conte ...
- Netflix's Cancels Leapt By 1M in U.S. Alone In Q1
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
U.S. cancels rose to 3.3 million in the period--and drove Netflix's normal ...
- Netflix In Decline? Stranger Things Have Happened
TVBlog, Adam Buckman - Thursday, April 21, 2022
The subscription streaming world that Netflix dominated by itself for years ...
- Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Digital News Daily, Karlene Lukovitz - Wednesday, April 20, 2022
The Entertainment on Demand division foresaw a Q1 decline in penetration f ...
- Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
The still-young premium streaming video industry continues to count on free months-lo ...
- Analysts: U.S. Streaming Penetration Hits 80%; Netflix Q1 Subs Should Exceed Its Projection
Digital News Daily, Karlene Lukovitz - Monday, April 18, 2022
Nonpaid streaming service households drove growth up from 74% year ago; whi ...
- New Disney+, Nat Geo Bundle Pairs Print, Streaming
Digital News Daily, Karlene Lukovitz - Friday, April 15, 2022
National Geographic Premium with Disney+ is Disney's latest move to leverage synergi ...
- Streaming's Achilles Heel: People Who Sign Up For One Show, Then Bail
TVBlog, Adam Buckman - Friday, April 15, 2022
Recent research about streaming habits finds that many subscribers sign up on ...
- Spies Leads Subscription Management For MPP Global
People on the Move, Fern Siegel - Friday, April 1, 2022
He will shape and lead the delivery of a strong subscription manageme ...
- With 'Service Hoppers' At 36%, Streamers Look To Reduce Reliance On Aggregator-Sourced Subs
Digital News Daily, Karlene Lukovitz - Friday, April 1, 2022
Direct subscriber acquisition enables data collection and analysis for identifying unprofitable subscribe ...
- On-Demand Vehicle Service Adds Tesla
Marketing Daily, Tanya Gazdik - Thursday, March 31, 2022
The Tesla offering is designed for those looking for the experience ...