- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
No other singular programming event has resulted in as many sign-ups f ...
- WaPo Creates Chief Growth Officer Role, Taps 'Subscription Wizard' To Fill It
Publishers Daily, Joe Mandese - Friday, January 19, 2024
"The Washington Post" this morning named Karl Wells to the new positi ...
- For Netflix, Look To Greater Ad-Option Investment: Analyst
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
"We think Netflix's number one initiative for 2024 will be investing ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- New Ad-Option CTV Sign-Ups Top Ad-Free For First Time In November
Television News Daily, Wayne Friedman - Friday, January 19, 2024
November 2023 saw a total 11.2 million ad-supported sign ups representing 5 ...
- Media Trades Blast Proposed 'Click To Cancel' Rules
MediaDailyNews, Wendy Davis - Tuesday, January 16, 2024
The proposed rules "will have significant negative ramifications for our members," t ...
- Thomson Reuters Scores A Win
Publishing Insider, Ray Schultz - Wednesday, January 17, 2024
Thomson Reuters has acquired World Business Media Limited. The business will ...
- Netflix Ad-Supported MAUs Surpass 23M
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
That's up by 8 million since November. ...
- X Allows Marketers To Target Premium Subs With New Ad Option
MediaDailyNews, Colin Kirkland - Monday, January 8, 2024
X is offering advertisers a new ad option that involves targeting premi ...
- Google 'Bard Advanced' Found In The Wild
MediaDailyNews, Laurie Sullivan - Friday, January 5, 2024
Google seems to be testing a "Bard Advanced" upgraded version made availab ...
- YouTube TV Subs Soar 35%, Legacy Pay TV's Fall 12%
Television News Daily, Wayne Friedman - Thursday, January 4, 2024
Still the fastest-growing virtual pay TV provider, YouTube TV has surpassed Di ...
- Advertisers, Consumers Have Mixed Views Of Streaming As New Year, New Models Kick In
Advanced TV Insider, Karlene Lukovitz - Friday, December 22, 2023
Advertisers still see downsides amid enthusiasm about CTV. Viewers say they're n ...
- Publishers Expect To Grow Digital Subscriptions in 2024: Study
Publishers Daily, Ray Schultz - Thursday, December 21, 2023
Most saw an increase in 2023, the Alliance for Audited Media repo ...
- Print Price Tag: Subscription Costs Are Reducing Demand For Newspapers
Publishing Insider, Ray Schultz - Sunday, December 17, 2023
A typical print newspaper subscription now costs over $1,000 per year, stu ...
- Snap Makes AI-Generated Images Focus For Paid Subscribers
MediaDailyNews, Colin Kirkland - Tuesday, December 12, 2023
Snapchat+ subscribers can now send AI-generated images to each other - ...
- 41% Of Netflix Users Don't Know About Its Ad-Supported Tier - Is That Bad?
TV Watch, Wayne Friedman - Tuesday, December 12, 2023
Netflix has an ad-supported option? Who knew? ...
- Disney+ Adds Hulu 'Hub' For Greater Ad Opportunities
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As promised, Walt Disney began offering Hulu as part of its Disne ...
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...
TV Watch, Wayne Friedman - Wednesday, December 6, 2023
A recent study from GroupM says it expects average TV/video ad hou ...
- FTC To Hear From IAB, Cable Lobby, Others About 'Click-To-Cancel' Proposal
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
The IAB, cable lobby and four other groups will participate in ...
- Verizon Bundles Netflix, Max Ad-Supported For $10 Per Month
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Big streamers leveraging Verizon's large user base to pump up reach a ...
- Turns Out Churn Isn't Always Bad
Advanced TV Insider, Karlene Lukovitz - Friday, December 1, 2023
Strategically managed, some high-churn subscribers can actually enhance profitability, according to o ...
- U.S. Pay-TV Subs Outnumbered By Streaming Services For The 1st Time
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Cord cutters and cord nevers are pegged to reach 144 million, vers ...
- Instacart Bundles In Access To Peacock Streaming For Free
Television News Daily, Laurie Sullivan - Wednesday, November 29, 2023
Instacart members can now get free access to NBCU's Peacock streaming servic ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- Big 6 Streamers Projected To Add 195M Subs By 2029
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
Netflix is projected to retain a nearly 30M size advantage over t ...
- Snapchat Rolling Out Ad-Free Subscription Tier
MediaDailyNews, Colin Kirkland - Friday, November 24, 2023
Snapchat is "slowly" rolling out a higher-priced Snapchat+ subscription tier in certa ...
- Google Allegedly Allowed Spotify To Bypass Play Store Fees
MediaDailyNews, Colin Kirkland - Tuesday, November 21, 2023
Spotify has been accused of striking a deal with Google that allow ...
- FTC Presses To Proceed With 'Dark Patterns' Charges Against Amazon
MediaDailyNews, Wendy Davis - Monday, November 20, 2023
"Millions of consumers who visited Amazon to shop instead found themselves enroll ...
- Wieser: Streaming Price Hikes May Be Working Against Pay TV
MediaDailyNews, Karlene Lukovitz - Tuesday, November 21, 2023
Overall consumer video spend rose 2% in Q3, but streaming gains we ...
- Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top Shows
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
NFL, college football, and other sports programming boosted overall broadcast viewing f ...