- Neeva's Road To A Paid Search Engine Service
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 12, 2022
Sridhar Ramaswamy, who ran Google's ad business until 2018, created a freemi ...
- BPA Worldwide Approves A Standard For Text Message-Based Subscription Renewals
Publishing Insider, Tony Silber - Monday, January 10, 2022
BPA's move is significant because it represents the latest nod to technolo ...
- Consumers Seek To Pare Streaming Costs In Quest For Simplicity
Research Intelligencer, - Monday, January 10, 2022
Consumers tend to care about the content more than the platform th ...
- NPR+ Adds Subscriber-Only Content To Podcast Platform, On-Demand Bundle Planned
Publishers Daily, Fern Siegel - Tuesday, January 4, 2022
NPR+ launched "The Limits with Jay Williams," hosted by the ESPN personali ...
- IBM Appoints Former Yahoo Exec To CRO At Watson Advertising, The Weather Company
Data & Programmatic Insider, Laurie Sullivan - Monday, December 20, 2021
Former Yahoo exec Julie Saxon joins IBM's media and ad business ...
- Double-Digit Streamer Subscriber Churn? Actual Transactions Tell A Very Different Story
Advanced TV Insider, Karlene Lukovitz - Monday, December 20, 2021
Are SVOD subscription churn rates at 35% or even 44%? Actual transactio ...
- Netflix Slashes Prices In India To Take On Disney+ Hotstar, Other Competitors
Digital News Daily, Karlene Lukovitz - Thursday, December 16, 2021
Moves by Disney and Amazon Prime Video to raise prices a b ...
- Paramount+ Adds A Record 1 Million Subscribers In A Week
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The boost was thanks to a highly touted new TV show fr ...
- FTC: It's Time To End 'Dirty Tricks' That Make It Hard To Unsubscribe
Publishing Insider, Tony Silber - Wednesday, November 17, 2021
The new "enforcement policy statement makes clear that tricking consumers into signi ...
- FuboTV Grows To Nearly 1M Subs As Q3 Revenue More Than Doubles, Stocks Sink
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
FuboTV's revenue rose 156% to $156.7 million. The company trimmed its n ...
- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
Video Insider, Karlene Lukovitz - Tuesday, November 9, 2021
Disney is also making nice with its box-office partner AMC by sponsori ...
- Discovery Q3: 3 Million More DTC Subscribers, Revenues Climb 23%
Television News Daily, Wayne Friedman - Wednesday, November 3, 2021
Sharply higher company-wide distribution revenues were driven by the growing DTC busines ...
- Neeva Search Engine Turns On NewsGuard Service
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 2, 2021
Neeva, an ad-free subscription-based search startup founded by former head of Goog ...
- Politics, Content Quality, And Fits of Pique: Why People Cancel Media Subscriptions
Publishing Insider, Tony Silber - Tuesday, November 2, 2021
The No. 1 reason was money - although that is often co ...
- FTC Warns Companies About Auto-Renewing Subscriptions
Digital News Daily, Wendy Davis - Friday, October 29, 2021
The FTC this week issued a new policy statement that warns compani ...
- Boosting Sales From Premium Content Will Be More Automated
Publishing Insider, - Tuesday, October 19, 2021
That may help to remove some of the bias that comes wi ...
- Will 'Squid Game' Help Netflix Exceed Q3 Expectations?
Digital News Daily, Karlene Lukovitz - Thursday, October 14, 2021
The series that has blown past all previous Netflix series in viewe ...
- To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans
Publishers Daily, Tony Silber - Tuesday, October 12, 2021
Light readers represent the strongest growth path for mature subscription businesses ...
- Escape Hatch: Making It Easy To Cancel D2C Subscriptions
Email Insider, Ray Schultz - Friday, October 8, 2021
A new German law would require a visible "termination" button. Should th ...
- Hulu's Ad Revenues Forecast To Grow 18% In 2022, Subscriber Rates Improve
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
MoffettNathanson Research projects ad revenue from its SVOD services will hit $2 ...
- Apple TV+ Has Under 20M Subs In North America, Company Tells Production Union
Digital News Daily, Karlene Lukovitz - Monday, September 27, 2021
Under current contract with the main production workers' union, streamers with und ...
- NBCU Warns YouTube TV Subscribers Of Possible Blackout
Digital News Daily, Karlene Lukovitz - Monday, September 27, 2021
If no deal is reached by Sept. 30, YouTube TV subscribers cou ...
- As U.S. Subscriber Growth Slows, Disney+ Revives 7-Day Free Trial For Some Prospects
Digital News Daily, Karlene Lukovitz - Friday, September 24, 2021
Disney+ sent a direct mail piece driving online sign ups for t ...
- HBO Max Promo Halves Sub Price To Offset Losses From Amazon Prime Dropout
Digital News Daily, Karlene Lukovitz - Monday, September 20, 2021
Max left behind about 5 million subscribers when it dropped access throu ...
- What's Behind Neeva's Search Engine Integration With Vivaldi
Performance Marketing Insider, Laurie Sullivan - Thursday, September 16, 2021
Is there any opportunity for brands in a subscription-based search engine? T ...
- 'Super' News: Now You Can Pay To Read Tweets
Digital News Daily, Karlene Lukovitz - Thursday, September 2, 2021
A new feature, Super Follows, lets Twitter's most popular U.S. users char ...
- Olympics Push Peacock's Share Of New Paid SVOD Subs Over 20% In July
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
That marked the first month since launch that Peacock paid has command ...
- Latest Streamer-Wireless Tie-In Deal: Apple TV+ and T-Mobile
Digital News Daily, Karlene Lukovitz - Tuesday, August 24, 2021
T-Mobile pioneered free streaming tie-in promos with Netflix in 2017, inspiring Veriz ...
- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix do ...
- Meredith Reports Digital Ad Revenue Now Tops Magazine Revenues
Publishers Daily, Ray Schultz - Thursday, August 12, 2021
Total revenue for the year has grown by 5% to almost ...