- Hyundai, Volkswagen Capitalize On Lackluster Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, February 10, 2026
Hyundai offered a social media activation to engage consumers at a mu ...
- When The Door Is Open-And Brands Don't Walk Through It
MAD, Aaron Walton - Monday, February 9, 2026
If there was ever a Big Game that lowered the barrier f ...
- 2 Super Bowl Ads From NFL Tops In Creative Effectiveness
MAD, Steve McClellan - Monday, February 9, 2026
That's according to an analysis from System1, which also found that ...
- The Brands Of Confusion: Why The Best Super Bowl Ads Say Less On Purpose
MAD, Aaron Edwards - Tuesday, February 10, 2026
Think about how we measure whether an ad worked in 2026. Sear ...
- Budweiser, Lay's, Pepsi Win The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, February 9, 2026
Ads for AI and health products crowded the playing field, leaving plen ...
- AbbVie's Botox For Chronic Migraine Leads Pharma SB Program Advertisers
Marketing Daily, Les Luchter - Monday, February 9, 2026
The official 290-page Super Bowl progra has a circulation of 1 milli ...
- Cadillac Faces Suit Over Super Bowl Spot
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 9, 2026
While other brands that advertised on the Big Game are enjoying ...
- Will Lewis Gone: CEO Of 'The Washington Post' Steps Down
Publishing Insider, Ray Schultz - Monday, February 9, 2026
Reports say that Lewis was showing up at Super Bowl festivities aft ...
- Affleck Super Bowl Spot With Sitcom Greats Was A Slam Dunkin'
TVBlog, Adam Buckman - Tuesday, February 10, 2026
The spectacle of former sitcom greats co-starring with Ben Affleck in ...
- BBDO NY Is 'Celebrating' Wells Fargo's Return To Super Bowl
MAD, Fern Siegel - Friday, February 6, 2026
"SNL's" Marcello Hernandez leads a Party Patrol in the new work. ...
- Super Bowl Takeoff: GSD&M Showcases Southwest's Assigned Seating
MAD, Fern Siegel - Friday, February 6, 2026
The spot airs in six key U.S. cities and nationally on Peac ...
- Backstreet Boys Explain 'Why It's Better' At T-Mobile In Big Game Spot
MAD, Steve McClellan - Sunday, February 8, 2026
The band does a reimagined take on its 1999 hit "I Wa ...
- Toyota Spotlights Dreams In Second Super Bowl Spot
Marketing Daily, Tanya Gazdik - Friday, February 6, 2026
Ad features Team Toyota athletes: NFL wide receiver Puka Nacua, U.S. Paralympi ...
- Ready For Some Football? How About Roasting Some Super Bowl Ads?
Mediapsssst, Richard Whitman - Friday, February 6, 2026
Created by Ralph and Powered by GPT Vision, "SlopBowl" watches alongside yo ...
- Island Hospitality: Mekanism Spotlights Hawaiian Airlines, Culture
Out to Launch, Fern Siegel - Friday, February 6, 2026
The pregame Super Bowl ad highlights the people and culture of Haw ...
- John Mulaney Provides Real-Time Kraft Mac & Cheese SB Ads
Out to Launch, Fern Siegel - Friday, February 6, 2026
Rethink is doing the creative for a major media investment. ...
- Liquid Death Wins The Super Bowl, At Least On Google
Research Intelligencer, Robert Williams - Monday, February 9, 2026
Viewers responded to the beverage brand's commercial by doing what modern audienc ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Gut Miami's Twist: Vital Farms Spot Runs Super Bowl Morning
MAD, Fern Siegel - Thursday, February 5, 2026
Which is first: the chicken or egg? ...
- Frontier's Super Bowl Ad Redeems Pepsi's 30-Year Points For Airline Miles
MAD, Fern Siegel - Thursday, February 5, 2026
In BarkleyOKRP's spot, the failed joke nets John Leonard a lifetime ...
- Family Vacation? All You Need Is Universal Orlando Resort
MAD, Steve McClellan - Thursday, February 5, 2026
The resort complex has unveiled a repositioning campaign,"This Changes Everything," that debu ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Why This Super Bowl Is Just The Opening Ceremony
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2026
Gartner's Nicole Greene spoke with "Marketing Daily" about the sports convergence turni ...
- New Super Bowl Spending Champ: Novo Nordisk
Marketing Daily - Top of the News, Les Luchter - Friday, February 6, 2026
The pharma company enters the Super Bowl with a :90 spot starri ...
- Threads Brings Creators To NFL Media Center Ahead Of Big Game
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Threads is attempting to compete with X over mid-game fan discussions, bringi ...
- Artlist.io Creates Super Bowl Ad In 3 Days With AI
Out to Launch, Fern Siegel - Thursday, February 5, 2026
Artlist's ad was produced for less than $5,000. ...
- Buck Books Mattel's Ken On Expedia During SB
MAD, Fern Siegel - Wednesday, February 4, 2026
Eager for adventure, Ken travels to Italy, Japan and Mexico City. ...
- Melissa McCarthy Gets Steamy in E.L.F.'s Telenovela-Style SB Spot
MAD, Fern Siegel - Wednesday, February 4, 2026
72andSunny Amsterdam created the ad for Glow Reviver Lip Oil. ...
- Artlist Made A Super Bowl Ad In Under 5 Days
MAD, Steve McClellan - Wednesday, February 4, 2026
Which is the point of the ad-marketers (anybody, really) can develop profession ...
- Bosch Back In The Game With Guy Fieri - And A Clearer Playbook
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2026
The German company is spinning last year's lessons into earned-media mania. ...