- Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots
Online Media Daily, Laurie Sullivan - Monday, February 6, 2012
Football fans didn't tap into mobile devices to catch the New Yo ...
- The Social Bowl That Wasn't
Social Media Insider, David Berkowitz - Tuesday, February 7, 2012
Super Bowl XLVI may be over, but as long as there a ...
- NFL Brings Residual And Ongoing Gifts To Viewers And Marketers
TV Watch, Wayne Friedman - Tuesday, February 7, 2012
You have lingering complaints about the Super Bowl? A bad throw ...
- Super Bowl Naming Rights Paid Off For Lucas Oil
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Philadelphia's Front Row Marketing Services projects that Lucas Oil got $33.8 milli ...
- Madonna Isn't Gettin' Paid, Exactly
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
You may know this (I didn't), but top-shelfers don't get paid f ...
- Historic Super Bowl Stream Misses Ads, Halftime Show
Around the Net In Media, Phyllis Fine - Monday, February 6, 2012
Despite cool extras like the ability to pause and rewind and wat ...
- Twitter Wins Super Bowl XLVI
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 6, 2012
Thanks to what must have been robust backup servers, Super Bowl XL ...
- Toyota Flagged For Spammy Super Bowl Promo
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 6, 2012
Flag on the field! The call: unnecessary spamming. The offending team: Toyot ...
- Super Bowl Stream - A Work In Progress
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 6, 2012
For the first time ever, the Super Bowl was streamed live, th ...
- Super Bowl 2012: The Year of The Extended Pre-Release
Creative Media Blog, Amy Corr - Monday, February 6, 2012
2012 was the year of the extended pre-release of Super Bowl a ...
- Subaru Returns With A New Pack Of Dogs
Marketing Daily, Tanya Gazdik - Monday, February 6, 2012
When Super Bowl playes take the field on Feb. 5, Subaru owne ...
- BMW Launches Vignettes For 3 Series
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
BMW is launching the sixth generation of its 3 Series in pa ...
- Experience: Audi Tops Super Bowl Relevance
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
As the baseline is 100, Volkswagen, for example, has a SBAR sco ...
- Jack in the Box Launches New Effort
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
San Diego-based QSR chain Jack in the Box is launching a campaig ...
- Breaking News: Game Better Than Super Bowl Spots
Marketing Daily - Top of the News, Thom Forbes - Monday, February 6, 2012
In this 30th year of watching the Super Bowl with as mu ...
- Super Bowl Draws 46% Women, Expands Demo Reach
MediaDailyNews, Wayne Friedman - Friday, February 3, 2012
The Super Bowl brings all types of viewers to its annual Sund ...
- 'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews, David Goetzl - Friday, February 3, 2012
MetLife will join the line-up of first-time Super Bowl advertisers with ...
- Mobile Advertisers Score Touchscreen Touchdown
Online Media Daily, James Macdonald - Friday, February 3, 2012
With all its amazing "hoopla" and extravagance, the Super Bowl is ...
- Social, Search Identify Super Bowl Favored Team, Ads
Online Media Daily, Laurie Sullivan - Friday, February 3, 2012
Clearspring ran sentiment analysis from its AddThis sharing platform showing the te ...
- Super Bowl Posts Drive 60% More Engagement On Facebook
Raw, Mark Walsh - Monday, February 6, 2012
Facebook brands that didn’t do any marketing around the Super Bowl miss ...
- Super Messaging: Bowl-ed Over Again, Like A Prayer
TV Watch, Wayne Friedman - Monday, February 6, 2012
I'm super-exhausted. A plethora of contests, activities, mobile apps and social med ...
- Goodbye, Eminem; Hello, Clint?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Chrysler is neither confirming nor denying reports that Clint Eastwood will repla ...
- Super Bowl Big At Costco
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Costco, best known for food and household items, is offering three tick ...
- 'Mean' Joe Greene Does Redux For P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
"Mean" Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steeler ...
- Super Bowl: Ah, The Tech Wizardry!
Around the Net In Media, Phyllis Fine - Friday, February 3, 2012
Here's three ways that a heaping helping of techn wizardy will ma ...
- Google Tackles Super Bowl XLVI
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 3, 2012
Embracing the gridiron goings-on, Google has launched several Super Bowl-focused features a ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- Keep Up With MediaPost's Coverage
Marketing Daily, Nina Lentini - Friday, February 3, 2012
Each Friday, a roundup of the most recent Super Bowl-related stories, rig ...
- Celebrity Ads Get Big Views Online
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
There are not only a record number of advertisers showing their Sup ...
- 'Battleship' Super Bowl Ad Pushes Ticket Sales
MediaDailyNews, Wayne Friedman - Thursday, February 2, 2012
NBC Universal's Universal Pictures and its digital movie ticket company Fandango ha ...