- GM Pulls Out Of Super Bowl '13, CBS To Carry
MediaDailyNews, Wayne Friedman - Friday, May 18, 2012
General Motors will not be advertising in the next Super Bowl, whi ...
- Social Video Views Pass 1 Billion for Quarter for First Time, 40% Rise Over Last Year
VidBlog, Daisy Whitney - Tuesday, May 1, 2012
Social video viewership jumped 40% in the first quarter of 2012 ov ...
- Super Bowl Is Good Road Map For Upfront Buys
MediaDailyNews, Eric Porres - Friday, March 16, 2012
Media buyers know how challenging it can be to accurately allocate budg ...
- Ciroc Scores With During-Bowl Videos, Social
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Ciroc vodka saw strong engagement results from videos with integrated interactive capabiliti ...
- The Super Bowl And The Academy Awards: Random Reflections On Broadcast's Biggest Nights
TV Board, Ed Martin - Friday, March 2, 2012
The two biggest broadcast events of the year have once again co ...
- Super Bowl Brands: Major Buzz Shifts Since Game
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts ...
- No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples
VidBlog, Daisy Whitney - Tuesday, February 14, 2012
The plot thickens. Last week I wrote about how social buzz f ...
- Online Video Drives Higher Returns On Top 10 Super Bowl Ads
Online Media Daily, Wayne Friedman - Friday, February 10, 2012
Top original Super Bowl TV commercials saw an 113% average return ...
- Super Ads, Super Messaging, Super ROI?
TV Board, Mark Lieberman - Monday, February 13, 2012
I know, I know. By now Super Bowl XLVI -- the ga ...
- The Future Of The NFL's Big Game
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 10, 2012
The NFL came out of Super Bowl XLVI with positive reactions ...
- Chrysler CMO Says Ad Wasn't Political
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 10, 2012
Chrysler CMO Olivier Franois said the "Halftime in America" Super Bowl ...
- I'm With The Band: Music, Marketing, And Millennials
Engage:Millennials, Melanie Shreffler - Friday, February 10, 2012
Watching the Super Bowl last weekend, I thought the ad for t ...
- Buzz for Super Bowl Spots Died Down in Minutes; What if We Voted via Video BEFORE the Game?
VidBlog, Daisy Whitney - Friday, February 10, 2012
Remember that football game that was played just five days ago? H ...
- Sunday's Ratings Runner-Up Wasn't On ABC, CBS, Fox Or Cable
Around the Net In Media, Phyllis Fine - Thursday, February 9, 2012
Sure, the Super Bowl amassed record ratings -- but four million peop ...
- Nielsen: Doritos' Baby Ad Pulls Top Bowl Results
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Doritos' "Sling Baby" ad earned the "rare distinction" of being both t ...
- Engagement And 'The Most Delicious National Tragedy'
Marketing: Entertainment, Doug Chavez - Thursday, February 9, 2012
If you were one of the 110 million people parked in fro ...
- Super Bowl Sex Divide: Men Remember Game, Women Ads
MediaDailyNews, Wayne Friedman - Wednesday, February 8, 2012
A poll from Women at NBCU, part of NBC Universal's Integrated Med ...
- Bud Light Enlists Weego To Continue Buzz
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2012
Bud Light's Facebook page explains how "once just looking for an owne ...
- Coke's Bowl Livestream Greatly Exceeds Expectations
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Response to Coke's livestream running commentary by two animated polar bears duri ...
- First Super Bowl Webcast Draws Over 2 Million Viewers
Online Media Daily, Wayne Friedman - Tuesday, February 7, 2012
The first-ever webcast of the Super Bowl pulled in more than t ...
- HootSuite Ranks Super Bowl Ads on Social Engagement
The Social Graf, Erik Sass - Wednesday, February 8, 2012
With marketers focusing more and more on the intersection between TV watchi ...
- Super Bowl Ads Not Dead Yet
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Blogger John Coleman writes that Super Bowl ads can't be judged ...
- The Real Game Begins: Ad Metrics
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
In TiVo's Top 10 list of most-viewed Super Bowl ads, based ...
- VW's Slimmed-Down Pooch Steals The Game
Marketing Daily, Sarah Mahoney - Monday, February 6, 2012
Doritos' murderous Great Dane came in second, followed by Bud Light's Resc ...
- Edmunds.com: Chrysler's Eastwood Ad Falls Short
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
So how well did Clint Eastwood do in Eminem's job pitching Chrysl ...
- TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
TiVo has declared Dorito's "Man's Best Friend" Super Bowl ad the mo ...
- Super Bowl Hits 111 Million Viewers
MediaDailyNews, Wayne Friedman - Monday, February 6, 2012
For the third year in a row, the Super Bowl set ...
- Super Bowl Ad Retention Highest Before Last Play Of Game
MediaDailyNews, Wayne Friedman - Monday, February 6, 2012
The best-retained Super Bowl commercials for TV viewers came moments before t ...
- Super Bowl Ads Score Digital Response, H&M, 'Voice' Big Draws
Online Media Daily, Wayne Friedman - Monday, February 6, 2012
When it comes to consumers' digital responses to Super Bowl XLVI's ...
- Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings
Online Media Daily, Mark Walsh - Monday, February 6, 2012
Doritos' consumer-generated ads featuring a dastardly dog and a flying baby triumph ...