third quarterGoogle's Real-Time Ads Tap Into Growing Trend For 'Moment Marketing'Real-Time Daily, Ollie Vaughan - Friday, February 5, 2016
Google's announcement that it will be beta-testing Real Time Ads with ...
Super Bowl Keywords In Paid Search Link Cross-Media StrategiesSearch & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Marketers spent big on the keywords "super bowl" and its variants ...
Digital Engagement IndexSocial Media & Marketing Daily, Erik Sass - Friday, February 5, 2016
With the Super Bowl only days away, advertising campaigns surrounding the eve ...
The Wrongest Yard: NFL 2016 Streaming PackageVidBlog, P.J. Bednarski - Friday, February 5, 2016
The NFL will soon name streaming partners for a batch of Thursd ...
Sensors, Big Data Add To Super Bowl ForecastsAround the Net in IoT, Chuck Martin - Thursday, February 4, 2016
This year marks the 50th year of the Super Bowl, and plen ...
Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light PartyMAD, Amy Corr - Wednesday, February 3, 2016
"The Bud Light Party" -- the first work created by Wieden+Kennedy ...
Mountain Dew Creates Hybrid Creature For Super Bowl SpotMarketing Daily, Karlene Lukovitz - Wednesday, February 3, 2016
While remarkable cross-breeding and cloning feats are no longer headline news, Mounta ...
This Hot Dog Lover Is Really Miffed That Heinz Put Ketchup Bottles In That Cute Super Bowl Dachshund AdMediapsssst, Richard Whitman - Wednesday, February 3, 2016
Hot Dog Diaries blogger Mark Andel writes: "Some Super Bowl copywriter a ...
NEW! Mountain Dew's Super Bowl Ad Introduces The World To #PuppyMonkeyBaby Out to Launch, Amy Corr - Wednesday, February 3, 2016
Mountain Dew's new Kickstart drink combines three great things: Mountain Dew, jui ...
Kevin Hart Is One Protective Dad In Super Bowl Ad For HyundaiOut to Launch, Amy Corr - Thursday, February 4, 2016
If Hyundai's latest Super Bowl ad rings true, Kevin Hart should l ...
Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light PartyOut to Launch, Amy Corr - Thursday, February 4, 2016
In today's Super Bowl ads, Audi goes to outer space and Kev ...
Audi's Super Bowl Ad Is Out Of This WorldOut to Launch, Amy Corr - Thursday, February 4, 2016
An aging, retired astronaut relives his younger days when his son pass ...
Esurance Passes Along Big Savings In Super Bowl AdOut to Launch, Amy Corr - Thursday, February 4, 2016
Esurance is giving away a cool million, divvied between 16 people (fo ...
Digital Engagement IndexSocial Media & Marketing Daily, Erik Sass - Thursday, February 4, 2016
Doritos hit full flight in the final year of their 'Crash t ...
Super Bowl Almost Here: Where Are Ads For Draftkings And Fan Duel?TV Watch, Wayne Friedman - Thursday, February 4, 2016
Fantasy sports companies DraftKings and Fan Duel bought a lot of airti ...
Will Streaming Kill The Super Bowl Ad?VidBlog, P.J. Bednarski - Thursday, February 4, 2016
An Adobe survey says young viewers are 3.5 times more likely ...
SMG's Winning Super Bowl StrategyMAD, Larissa Faw - Tuesday, February 2, 2016
With the cost of a :30-second spot reaching $5 million during Sup ...
James Lipton Rejected As Spokesman In TurboTax's Super Bowl AdMAD, Amy Corr - Tuesday, February 2, 2016
Created by Wieden+Kennedy, the Super Bowl teaser ad drops Lipton for ...
Christopher Walken Brings Color To Man's Wardrobe In Super Bowl Ad For KiaMAD, Amy Corr - Tuesday, February 2, 2016
Christopher Walken resides in a man's walk-in closet in Kia's Super Bo ...
For SB 50, Kia Rockin' Walken In Walk-in, With WatsonMarketing Daily, Karl Greenberg - Tuesday, February 2, 2016
We can officially talk about Christopher Walk-in and Kia. Walken is n ...
Prius Super Bowl Spot Launches New Look, New Feel, New CampaignMarketing Daily, Karl Greenberg - Tuesday, February 2, 2016
"We have learned that you need good balance of both pre- a ...
Super Bowl Viewers See Ads As Entertainment First, Marketing Second MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2016
Nearly 10% of respondents in a survey for the National Retail Federati ...
Will Hispanics Watch Super Bowl 50 In Spanish Or English?MediaDailyNews, Jake Beniflah, Brian Hughes - Wednesday, February 3, 2016
With so much at stake for advertisers, what if there were ...
NEW! Steven Tyler Gives His Portrait Vocal Lessons In Skittles Super Bowl AdOut to Launch, Amy Corr - Tuesday, February 2, 2016
Marking its second return to Super Bowl advertising, Skittles will run "Portrai ...
Drake's 'Hotline Bling' Becomes 'Restricted Bling' In T-Mobile's Super Bowl AdOut to Launch, Amy Corr - Wednesday, February 3, 2016
Most of us are familiar with the Drake song, "Hotline Bling." Mo ...
NFL Super Bowl Ad Celebrates Super Bowl BabiesOut to Launch, Amy Corr - Wednesday, February 3, 2016
Isn't this true after major snowstorms as well? The NFL's Super Bo ...
Dame Helen Mirren Stars In Budweiser's Super Bowl Drunk Driving AdOut to Launch, Amy Corr - Wednesday, February 3, 2016
George and Weezy, Helen Mirren, Christopher Walken and Willem Dafoe star ...