• by Amy Corr , February 4, 2016

Esurance is giving away a cool million, divvied between 16 people (four per quarter and in real time), during the Super Bowl, with its Pass It On Sweepstakes. Starting now, people can retweet messages from the Esurance Twitter handle with the hashtag #EsuranceSweepstakes for chances to win. The brand is launching an ad just before kickoff in an effort to remind folks to retweet. The ad, featuring a voiceover from John Krasinski, shows everyday people dropping everything so they can catch an Esurance football made of money and pass the football, and savings, to the next person. Things dropped in the ad include a towel off a naked man, a toxic chemical and a kale smoothie. See it here, created by Leo Burnett.