- Correction: NBC Sells Out Digital Super Bowl Ads
TV Watch, Wayne Friedman - Tuesday, February 3, 2015
Concerning the TV Watch, "Retro/Future Super Bowl: Somebody Move The Antenna!" ( ...
- Super Bowl-Focused Social-Media Marketing May Usurp In-Game Advertisers
MAD, Larissa Faw - Thursday, February 5, 2015
In the fast-food category, a non-Super Bowl advertiser with an active soci ...
- Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 4, 2015
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bo ...
- NBC's Semi-Alive Live Streaming Event
VidBlog, P.J. Bednarski - Thursday, February 5, 2015
Someday, you'll be able to watch a big deal live event ...
- Giving Super Bowl Ads a Second Life Online
MAD, Justin Fuisz - Tuesday, February 3, 2015
Now that the smoke has cleared - for everyone except Pete Carro ...
- BBDO Has No Reason to Apologize For Its Carnival Super Bowl Ad But Maybe Creationists Should Take A Chill Pill
Mediapsssst, Richard Whitman - Tuesday, February 3, 2015
There's not too many months that go by in the ad b ...
- #Trending: Real, Human Emotion In Advertising!
Online Spin, Cory Treffiletti - Wednesday, February 4, 2015
The Super Bowl is the only event that reaches a national (ev ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 4, 2015
The Digital Engagement Index tracked its first decline in a week, aft ...
- Competing With The Super Bowl: Grrr, Meow -- And Boom!
TV Watch, Wayne Friedman - Wednesday, February 4, 2015
Crazy to think anyone could give serious thought to competing against t ...
- Survey: Nationwide, GoDaddy, Mercedes Had The Three 'Worst' Super Bowl Ads
MAD, Larissa Faw - Monday, February 2, 2015
Negativity doesn't sell, according to Super Bowl viewers. Nationwide's "Dead Kill" ...
- Disliked Super Bowl Ads Still Are Winners
MAD, Larissa Faw - Monday, February 2, 2015
"Our historical data shows that from an awareness perspective, it is actual ...
- Fiat Steals Super Bowl Show, According To Ad Profs
Marketing Daily, Tanya Gazdik - Monday, February 2, 2015
Fiat Chrysler Automobiles' TV spot, in which a little blue pill energiz ...
- Coke Unleashes Social Tech Options Following Its Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Monday, February 2, 2015
A digital spill timed to begin as the ad concluded spread throu ...
- Carnival Cruise Airs Its First-Ever Super Bowl Spot
Marketing Daily, Tanya Gazdik - Monday, February 2, 2015
"We are tied to the ocean... and when we go back ...
- Ciao, Amore ... But The Fiat!
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2015
An older gent gets an invitation for amore, but somehow bobbles h ...
- Auto Ads Veer Onto Back Roads During The Super Bowl
Marketing: Automotive, Karl Greenberg - Tuesday, February 3, 2015
The Super Bowl, I'll say it, was really entertaining and tight 't ...
- The Reign Of Real-Time
Marketing: Sports, John Rowady - Tuesday, February 3, 2015
Only two days removed from Super Bowl XLIX and there are ...
- Budweiser, Domestic Violence PSA Lead Best-Viewed Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, February 2, 2015
As with other Super Bowl advertising, sentimentality and strong emotional content we ...
- Super Bowl Spots: Anheuser-Busch, Fiat Grab Most Commercial Airtime
MediaDailyNews, Wayne Friedman - Monday, February 2, 2015
This year's Super Bowl pulled in the second-largest amount of commercial ti ...
- Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads
MediaDailyNews, Joe Mandese - Monday, February 2, 2015
In a rare second-by-second analysis of the Super Bowl's audience, Rentrak h ...
- TV Wins: Super Bowl XLIX Draws 114M Viewers
MediaDailyNews, Wayne Friedman - Monday, February 2, 2015
Another Super Bowl; another TV viewing history record. The down-to-the-wire Super Bo ...
- Yet Another Massive Football Season
MediaDailyNews, Gary Holmes - Monday, February 2, 2015
Last year at this time I confidently predicted that our tolerance f ...
- Super Bowl Ads Enter Quiet Lull Between Orgasms And Idiocy
Mediapsssst, Richard Whitman - Monday, February 2, 2015
This year's crop of Super Bowl commercials veered 180 degrees from pa ...
- Ogilvy New York Killed A Boy In A Nationwide Super Bowl Ad But McKinney Made Everyone Laugh With The Other Nationwide Ad
Mediapsssst, Richard Whitman - Monday, February 2, 2015
By now you've seen the Nationwide Super Bowl ad in which ...
- The Super Bowl Risk-Taking Was Limited To The Field
Mobile Marketing Daily, Jeff Hasen - Monday, February 2, 2015
Super Bowl telecast advertisers took no chance and presented spots as ...
- Social Media Scores Victory In Super Bowl
Social Media & Marketing Daily, Gavin O'Malley - Monday, February 2, 2015
The New England Patriots took home the shiny trophy last night, b ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, February 3, 2015
Love it or hate it, people are still talking about Nationwide's Sup ...
- Retro/Future Super Bowl: Somebody Move The Antenna!
TV Watch, Wayne Friedman - Tuesday, February 3, 2015
It was like watching the Super Bowl in the 1950s. That's becau ...
- Who Got A Lift From Super Bowl? Not BMW, Nor Kim Kardashian
VidBlog, P.J. Bednarski - Tuesday, February 3, 2015
Extreme Reach's Ad Effectiveness Study has some dramatic lift winners and loser ...
- Super Bowl Ads Feature Fewer Hashtags, This Year
Around the Net in Mobile, Gavin O'Malley - Monday, February 2, 2015
During the Super Bowl on Sunday, hashtags were featured in about 5 ...