- Wix.com Brings Panda Power To Big Game
Marketing Daily, Aaron Baar - Thursday, January 14, 2016
"We share so many values with Dreamworks Animation, and we thought worki ...
- Clay Matthews, Social Stars Pitch DiGiorno For Super Bowl Parties
Marketing Daily, Karlene Lukovitz - Thursday, January 14, 2016
DiGiorno, which is obviously looking to magnify the campaign's social reach throu ...
- Wix's Super Bowl Spot To Feature Characters In Latest 'Kung Fu Panda' Film
MAD, Larissa Faw - Wednesday, January 13, 2016
The film, the third in the "Kung Fu Panda" franchise, debuts Janua ...
- Why Mobile Advertisers Need a New Play For the Super Bowl
Mobile Marketing Daily, Alvaro Bravo - Wednesday, January 13, 2016
It's no secret that the recent surge of ad blockers has present ...
- Super Bowl Revs In 2016 Could Top $400 Million
MediaDailyNews, Wayne Friedman - Monday, January 11, 2016
With commercials priced at almost the $5 million mark for a 30-seco ...
- SunTrust Buys First Super Bowl TV Spot
MediaDailyNews, Wayne Friedman - Tuesday, January 5, 2016
Making a big leap from buying local and regional TV, SunTrust Ban ...
- Doritos Reveals 'Crash The Super Bowl' Finalists (One Features Doris Roberts)
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2016
Because most people who enter the contest view it as a steppi ...
- Hyundai Hires Top Guns For Super Bowl 50
Marketing Daily, Karl Greenberg - Tuesday, December 29, 2015
The automaker has tapped Peter Berger from Pony Show Entertainment to dire ...
- Colgate's First Super Bowl Message: Don't Waste Water
MAD, Steve McClellan - Wednesday, December 23, 2015
For its first ever Super Bowl commercial, instead of hyping its product ...
- Honda Will Advertise Ridgeline Pickup In Super Bowl
Marketing Daily, Karl Greenberg - Friday, December 18, 2015
So far, automakers ponying up a few million to be in t ...
- Emotions At The Heart Of Successful Campaigns
Search & Performance Marketing Daily, Giovanni Strocchi - Monday, December 21, 2015
Emotions are one crucial element of digital advertising that supersedes responsive ...
- Wix Hires DreamWorks To Produce Super Bowl Spot, Other Creative Work
MAD, Larissa Faw - Thursday, December 17, 2015
The animation house is apparently prospecting for advertising work. According to Wi ...
- PayPal Airs First Super Bowl Spot In First Quarter
Marketing Daily, Wayne Friedman - Wednesday, December 16, 2015
PayPal, the online global payments company, will air its first Super Bo ...
- PayPal Airs First Super Bowl Spot In First Quarter
MediaDailyNews, Wayne Friedman - Tuesday, December 15, 2015
PayPal, the online global payments company, will air its first Super Bo ...
- Hyundai Back In Big Way For 50th Super Bowl
Marketing Daily, Karl Greenberg - Thursday, November 12, 2015
The automaker also has the big voice, as it will run abo ...
- UPDATE: Digital's Future Run Faster Than Authors
VidBlog, P.J. Bednarski - Monday, October 19, 2015
Deep thinkers who try to write about the future of digital med ...
- Is It Too Early To Talk Super Bowl? Marriott Thinks Not
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2015
Super Bowl sponsor Marriott International is already gearing up for the b ...
- Report Says This Year's Super Bowl Game Day Ads Will Also Be Seen Online
VidBlog, P.J. Bednarski - Tuesday, July 28, 2015
Who knew that when NBC and last year's Super Bowl advertisers large ...
- Extending The Super Bowl Halo By Showcasing A Car Of The Future
Show Daily, Steve McClellan - Tuesday, July 21, 2015
Nissan's Robert Brown told OMMA LA attendees how he did that th ...
- Twitter Urges Brands To Think Beyond Large Events
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
Brands should stop focusing their marketing around big "lightning" events such ...
- Brain Research: What's The Best Length For A Super Bowl Spot?
Marketing Daily, Sarah Mahoney - Saturday, June 13, 2015
When it comes to testing commercials that work the best, researchers ha ...
- Now The NFL Has A Chief Content Officer,Too; Extreme Reach Nabs Talent Partners
VidBlog, P.J. Bednarski - Monday, June 15, 2015
It's not all highlight films, you know. The NFL Network just nam ...
- Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analy ...
- Tasty Vs. Tasteless: Does Sex Sell?
Marketing Daily, Sean Scott, Dustin Simon - Thursday, March 26, 2015
When Carl's Jr. (and sister brand Hardee's) launches a new ad, peop ...
- The Best Ads Finish Strong
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"You want to leave consumers with a positive emotional impression," says Elis ...
- Whole Foods Pick-Up Line? 'Tell Her You Want To Leave A Tiny Footprint'
Marketing Daily, Sarah Mahoney - Wednesday, February 11, 2015
Whole Foods Markets doesn't want anyone to be lonely this Valentine's Da ...
- Ecommerce Traffic Dips 30% Super Bowl Sunday, Per One Report
SearchBlog, Laurie Sullivan - Tuesday, February 10, 2015
If you were glued to the television set watching the Boston Patrio ...
- Super Bowl's Emotional Ads Echo Online Video Tactics
Video Insider, Mallory Russell - Tuesday, February 10, 2015
You can't argue with the fact that Super Bowl ads were marked ...
- Mobile Super Bowl Stories: Messaging App Dominance & Two-Screen Tango
MoBlog, Steve Smith - Monday, February 9, 2015
Messaging apps were far and away the most popular category of ap ...
- How Real-Time 'War Rooms' Are Like The Super Bowl Coin Toss
RTBlog, Tyler Loechner - Monday, February 9, 2015
"Real-time marketing" at this year's Super Bowl was less about reacting ...