- Super Bowl Gets Social Media Command Center
The Social Graf, Erik Sass - Wednesday, January 25, 2012
Big sporting events are natural generators of social media energy, but they' ...
- Lexus Super Bowl Ad: Big Changes
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...
- What Would W.C. Fields Think About Super Bowl Marketing?
Marketing: Sports, Barry Janoff - Tuesday, January 24, 2012
Legendary comedian W.C. Fields used to say, "Anyone who hates children a ...
- To Win Super Bowl 2012, Advertisers Have to Think Beyond The Game
Video Insider, Seraj Bharwani - Tuesday, January 24, 2012
It's crunch time for Super Bowl 2012 advertisers. Over the next f ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...
- Super Bowl Videocast Scores Major Ad Dollars
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
The NFL is asking for sky-high advertising dollars for the streaming video-ca ...
- Chevy's Super Bowl Game Time App Aims To Dominate The Big Game
Mobile Marketing Daily, Steve Smith - Monday, January 23, 2012
Released this weekend for iOS and Android, the Chevy Game Time a ...
- CBS Getting Jump On Next Year's Super Bowl Ad Sales
Around the Net In Media, Phyllis Fine - Friday, January 20, 2012
Talk about planning ahead. CBS has "concluded business already for next year ...
- Super Bowl Media Buying 'Makes You Be Sharp"
TV Watch, Wayne Friedman - Friday, January 20, 2012
More new advertisers will offer commercials in the upcoming Super Bowl th ...
- Super Bowl Newbies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
David Beckham will wear underwear for H&M in the Super Bowl. Fo ...
- Hyundai's New Approach For Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The automaker has been in the Super Bowl for the past fi ...
- TaxACT Makes Super Bowl Debut
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2012
The big buy is part of a multi-dimensional marketing campaign that includ ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Automakers Buying Big On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Auto-related companies are geared up for Super Bowl XLVI, collectively buying abo ...
- Kia Super Bowl Ad Has Supermodel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
The automaker has enlisted supermodel Adriana Lima, rockers Mtley Cre and mix ...
- Lexus To Advertise In Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Maybe They Should Rename It The 'Billionaire Bowl'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
WPP's Kantar Media unit released one of its usual historical reviews ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Skechers In Doghouse For Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
While the Big Game is still a few weeks away, it loo ...
- Super Bowl Vs. Online? The Answer Is Frequency
Online Spin, Cory Treffiletti - Thursday, January 12, 2012
This is the time of year when marketing pundits launch into t ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...
- Are Super Bowl Ads Worth The $3.5 Million?
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 4, 2012
The lede on an AP story in USA Today claims the Sup ...
- NBC Sells Out Super Bowl Ads
MediaDailyNews, Fern Siegel - Tuesday, January 3, 2012
NBC Universal has sold out of commercial time during the Feb. ...
- In-Cinema Ads Help Super Bowl Spots
MediaDailyNews, David Goetzl - Tuesday, January 3, 2012
In-cinema sales firm Screenvision says running a Super Bowl ad on t ...
- NFL To Kick Off Annual Pre-Super Bowl Awards Show
MediaDailyNews, David Goetzl - Tuesday, January 3, 2012
In another sign that networks can't get enough NFL content -- ...
- Chevrolet Drives Crowd-Sourced Super Bowl Campaign
Online Media Daily, Gavin O'Malley - Saturday, December 24, 2011
One could say that branded, Super Bowl-centered, crowd-sourced video contests are ...
- M&M's Return To The Super Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2011
M&M's will replace Snickers as Mars' featured product during the big g ...
- Pepsi Plugs 2 Super Bowl Spots
MediaDailyNews, David Goetzl - Wednesday, December 21, 2011
PepsiCo, which had said it would be back in the Super Bo ...
- Super Bowl To Be Streamed Live On Web, Mobile
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
In the final affirmation that online streaming has changed TV forever ...