- Have Super Bowl Creatives Given Up? Re-Edited Spots Reflect Desperation
TV Watch, Wayne Friedman - Friday, February 11, 2011
So here's the lowdown on Super Bowl ads: advertising creatives have essential ...
- Did VW, Pepsi, and Doritos Win the Social Super Bowl?
VidBlog, Steve Smith - Friday, February 11, 2011
Super Bowl advertising is the gift that keeps on giving to onli ...
- Bowl Ad Music: Largely Wasted Opportunity
Marketing Daily, Martin Pazzani - Thursday, February 10, 2011
Doesn't it make sense that you'd want to use all the too ...
- Post Super Bowl, Aaron Rodgers May Be Marketing MVP
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
Green Bay Packers QB Aaron Rodgers has ads for Disney World alread ...
- What We Learned From VW's Super Bowl Success
Engage:Moms, Patti Minglin - Tuesday, February 8, 2011
If you were one of the millions watching last Sunday's Super Bow ...
- Ad Bowl: Is The Measurement Game Over Yet?
Marketing: Sports, Jon Last - Wednesday, February 9, 2011
In this sound byte society that we live in, many will embra ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, February 9, 2011
Super Bowl Recap and a few newbies. Let's launch! ...
- Wednesday Morning Quarterback -- On Culture, Kids, And Cola
TV Board, Frank Maggio - Wednesday, February 9, 2011
Somewhere along the way, the media masters that have kept the footba ...
- Groupon's Tibet Ad A Super Bowl Snafu
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
The Chicago-based startup Groupon thought it was being funny with its first-ev ...
- Industry-Funded Ad In Super Bowl Is Anti Soda Tax, Though There Isn't A Soda Tax Yet
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
Commentator Tom Philpott said he saw the spot, aired by a gro ...
- PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos a ...
- Risky Plays Scored Big During Super Bowl
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Jeremy Anwyl, CEO of Edmunds.com, says Chrysler was a winner with i ...
- Super Bowl Bests Its Own Viewing Record
MediaDailyNews, Wayne Friedman - Monday, February 7, 2011
Another TV record for this year's Super Bowl, which gave the Gre ...
- Musings On A Super Day
TV Board, Bob DeSena - Tuesday, February 8, 2011
When we last discussed the evolving role and nature of content ...
- Super Bowl Ads Post-Mortem: Chrysler and Volkswagen Drive Away On Top
Creative Media Blog, Amy Corr - Monday, February 7, 2011
They say everyone's an ad critic, especially when it comes to Sup ...
- Super Bowl Ads: Let's Review
Marketing Daily, Jordan Bitterman - Monday, February 7, 2011
While there's nothing wrong with trial-and-error, a few critical rules must ...
- Bowl Buzz: VW's Pipsqueak Dark Lord Steals Show
Marketing Daily, Sarah Mahoney - Monday, February 7, 2011
"Right now, the Darth Vader spot is leading the voting on AdBowl ...
- Honda CR-V Ad Takes On Changing Weather
Marketing Daily, - Saturday, February 5, 2011
Honda is launching a spot via AOR RPA and Brand New Scho ...
- Royal Caribbean Goes To Bowl With February Pitch
Marketing Daily, - Saturday, February 5, 2011
Royal Caribbean is running a spot in Sunday's Super Bowl. The a ...
- Super Bowl's Commercial Content Gets Pre-Game Internet Viewing -- Raising Questions For Future
TV Watch, Wayne Friedman - Monday, February 7, 2011
Spending $3 million on a Super Bowl ad -- and then releasi ...
- Super Bowl Ad Recap
TVBlog, David Goetzl - Monday, February 7, 2011
Bud Light and Doritos seemingly knew they had some winners in the ...
- On To the Post-Ad Bowl Show
VidBlog, Steve Smith - Monday, February 7, 2011
There are more than enough opinions flying about this morning about w ...
- Too Many Auto Ads Will Fill The Super Bowl With A Confusing Marketing Stew
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
Sixty minutes of football versus 45 minutes of commercials? Sports marketing scri ...
- Audi's Hashtaged Super Bowl Ad
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 4, 2011
Audi says it will be the first brand in history to inclu ...
- Kraft Snacks Warm Fans Up For The Big Game
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
- Gentlemen Start Engines For Record Super Bowl
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
There will be a record number of carmakers -- around 10 ...
- Verizon Sponsors Super Bowl Parties
Marketing Daily, Tanya Gazdik - Friday, February 4, 2011
"One of our goals is to create ways for people to experien ...
- Super Bowl Ads Cross Online, TV, Social Media
Online Media Daily, Laurie Sullivan - Thursday, February 3, 2011
Even before the Pittsburgh Steelers and the Green Bay Packers meet ...
- ChaCha: Cool Super Bowl Ads Don't Always Win
Online Media Daily, - Thursday, February 3, 2011
ChaCha, the free, real-time answers service that has answered over 1 billi ...
- Out to Launch: Super Bowl Edition, Day 5
Out to Launch, Amy Corr - Friday, February 4, 2011
Kia takes viewers on an "Epic Ride." The pen is mightier th ...