- Dole Plans Rose Parade Float, Sweeps
Marketing Daily, - Wednesday, November 3, 2010
Themed "Living Well in Paradise," the float will celebrate the "aloha spir ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...
- Nestle Crunch, Paul Frank Offer Stocking Stuffer
Marketing Daily, - Monday, November 1, 2010
Nestle USA has partnered with Paul Frank Industries to offer a holid ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- Jim Beam Black Fires Up Online 'Bonfire'
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
Jim Beam Black Double Aged Bourbon is building on its "8 Yea ...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- Farmers Insurance Launches Contest Via Facebook
Marketing Daily, - Monday, October 4, 2010
During the sweepstakes, which runs to Nov. 15, Farmers' Facebook page fa ...
- LucasArts, Partners Promote 'Star Wars' Game
Marketing Daily, Aaron Baar - Friday, October 1, 2010
"'Star Wars' is this great brand, and LucasArts is an amazing videoga ...
- Invisible Fence Facebook Promo Includes Contest
Marketing Daily, - Thursday, September 30, 2010
The main prize is a trip for four to Disney's Animal Kingd ...
- Verizon, Motorola Team On NFL Promo
Marketing Daily, - Monday, September 20, 2010
The Ultimate Game Day Sweepstakes gives consumers a chance to register ...
- Sizzler, Fox Launch Sweeps Tied To New Sitcom
Marketing Daily, - Monday, September 20, 2010
U.S. consumers age 13 and over who register at winsomehope.com through Oc ...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...
- Pizza Hut Launches Sweeps For Facebook Fans
Marketing Daily, - Wednesday, September 8, 2010
To promote its new Big Italy Pizza and its newly consolidated Facebo ...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- AirTran Dangles Hair-Rising Ride With Danica Patrick
Marketing Daily, - Monday, August 30, 2010
The winner of the "Ride Shotgun with Danica" program gets a tr ...
- Mitsubishi Promotes Outlander With Trip To Tokyo
Marketing Daily, - Friday, August 27, 2010
It involves logging onto Mitsubishi's fan page on facebook for a chan ...
- Hallmark Launches Major 'Martha' Marketing Push
Marketing Daily, Fern Siegel - Thursday, August 19, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Snickers Dangles Super Bowl Trip In Game
Marketing Daily, - Monday, August 16, 2010
Mars Chocolate North America's Snickers brand is offering 17 exclusive trips ...
- American Airlines, NBCU Partner On Promo
Marketing Daily, Tanya Gazdik - Thursday, August 12, 2010
American Airlines is joining with NBC Universal on a promotion that includ ...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- Six Flags, Samsung Team For Recycling Promo
Marketing Daily, - Monday, August 2, 2010
The effort encourages consumers to recycle their old phones at Six Fla ...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Tom's of Maine Intros Toothpaste Via Social Media
Marketing Daily, Tanya Gazdik - Friday, July 30, 2010
The promotion -- which includes a contest, sweepstakes and instant-win game ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- AutoTrader Dangles Trip To Barrett-Jackson Vegas Auction
Marketing Daily, - Thursday, July 22, 2010
The promotion at AutoTrader Classics' Facebook page enters people automatically when th ...
- Stayfree/Carefree/O.b., 'Self' In Lilith Promo
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2010
McNeill-PPC is offering a daily online sweepstakes through July 30 for ...
- Does Coke Know Something About LeBron That We Don't?
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Barry Janoff reports the beverage giant has launched a sweepstakes with i ...
- Visa Finds Success With FIFA Social Media
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2010
To drive additional interest, Visa is holding a promotion on the YouTu ...
- Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G& ...