- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- Dove Links With MLB Figures For Videos, Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2010
Dove Men+Care has enlisted Major League Baseball personalities for online videos a ...
- P&G Offers Free Hair Color Consultations
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Its Wella Professionals is promoting both the brand and salon hair colori ...
- NBA, Fathead Launch Sweepstakes
Marketing Daily, - Wednesday, June 2, 2010
The grand prize includes a portable hoop, 15 basketballs and an accompanyi ...
- Midas, 'Spin' 'Rock The Highway' With Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2010
Midas is using in-store bay banners, displays and window clings to info ...
- Corona Launches Biggest Summer Promo To Date
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
The off- and on-premises promotion, which will run through July 31, kick ...
- Wheat Thins Makes Bonnaroo Festival Big Platform
Marketing Daily, Karlene Lukovitz - Friday, May 21, 2010
Why Bonnaroo? The festival is not only a large event (some 80,0 ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- M&M's Signs With Sean Combs For Color Party
Marketing Daily, - Thursday, May 13, 2010
Combs, known for his White Party, where everyone who attends has ...
- Kmart Backs Kenny Chesney Concert Film
Marketing Daily, - Tuesday, May 11, 2010
Kenny Chesney and Kmart have linked up for a nationwide distribution de ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- Good Humor Celebrates 90th Anniversary
Marketing Daily, - Monday, May 3, 2010
Good Humor is launching summer programs to commemorate its 90th anniversary. T ...
- Dodge In It To Win It With Challenger Sweeps
Marketing Daily, - Monday, April 26, 2010
The giveaway version wears a black-and-orange paint scheme that mirrors Penske Racing ...
- Reese's Dangles Movie Role In 'Iron Man' Promo
Marketing Daily, - Tuesday, April 13, 2010
Reese's is calling its promotion around "Iron Man II" "Part Chocolate. Pa ...
- Izod Sponsors IndyCar Sweepstakes*
Marketing Daily, - Monday, April 12, 2010
Izod, already the official title and apparel sponsor of the Izod IndyC ...
- 7-Eleven Takes Big Gulp For 'Iron Man' Promo
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
The company is also trying to reach Millennials with promos around celebrity-design ...
- Comfort Inn, 'Essence' Team For Sweepstakes
Marketing Daily, - Wednesday, March 17, 2010
The "Family Affair Reunion Vacation" will allow the winner to take ni ...
- Funky Monkey Runs Twitter Sweeps
Marketing Daily, - Tuesday, March 9, 2010
Fans who follow Funky Money Snacks on Twitter (@FunkyMonkeySnck) during March wi ...
- Ghirardelli Streams User Content In Times Square
Marketing Daily, Karlene Lukovitz - Monday, March 8, 2010
The grand prize for the sweeps is a trip for two ...
- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer a ...
- Skyy Hooks Up With 'Sex And The City 2'
Marketing Daily, Karlene Lukovitz - Thursday, February 18, 2010
"This year, we are doing much of the same, but making [t ...
- Simmons Asks Consumers To 'Tweet For Sleep'
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2010
"We've already seen an increase in our Twitter followers, and we'll contin ...
- Campbell Launches Select Harvest For Foodservice
Marketing Daily, - Wednesday, January 27, 2010
Campbell Soup Company has announced that its North American Foodservice division ...
- Winners Of Doritos Contest To Have Ideas Made Into Xbox Games
Marketing Daily, - Monday, January 25, 2010
Jill Robertson, of Raleigh, N.C., and Justin Carpenter of Ogden, Utah, wi ...
- Rubbermaid Taps Customers For Feedback
Marketing Daily, Tanya Gazdik - Friday, January 22, 2010
Rubbermaid is using customer product reviews to improve and develop new product ...
- Milk Industry Reaching Hispanics Via Integrated Efforts
Marketing Daily, Karlene Lukovitz - Friday, January 15, 2010
This latest Hispanic celebrity ad -- showing de la Fuente, wife Angeli ...
- Papa John's Becomes Super Bowl Sponsor
Marketing Daily, Karl Greenberg - Tuesday, January 12, 2010
The deal gives Papa John's rights to use Super Bowl XLIV a ...
- 'Lost' Sweepstakes Reveal Peek At Upcoming Premiere
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2010
Pasadena, Calif. -- For the first episode of ABC's "Lost"'s final seaso ...
- Quiznos Touts Two-fer Offer With 3-Way Synergy
Marketing Daily, Karlene Lukovitz - Thursday, January 7, 2010
A series of TV commercials featuring the "Quiznos Toaster" character touting t ...
- Visa Launches 'Olympics For Life' Sweepstakes
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
The sweepstakes is part of the company's marketing campaign for the Vancouv ...