- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decision ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- DoubleVerify Offers Tool To Target Content In Over 100 Languages
Publishers Daily, Melynda Fuller - Thursday, January 30, 2020
Users can choose the language content they want their advertising to appe ...
- Email Scammers Target Synagogue Members, Including Tree Of Life Congregants: Report
Email Marketing Daily, Ray Schultz - Thursday, January 30, 2020
The fraud artists, who are also trying to victimize church and mosq ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum add ...
- A Troubling Prognostication
Media Insider, Gord Hotchkiss - Tuesday, January 7, 2020
Social media based on an advertising revenue model is a cancerous grow ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially ...
- Terminus Names Tim Kopp As Its CEO And Chairman
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Terminus CEO and co-founder Eric Spett will continue to serve on t ...
- 3 Views Of A Segment
Media Insider, Ted McConnell - Thursday, December 5, 2019
When someone says, "We have data," your BS detector should go ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies ...
- SendGrid Reputation Abused By Phishing Artists, Report Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
Victims who click on a SendGrid link are taken to Google Do ...
- Facebook Considers Altering Microtargeting On Political Ads
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
Facebook is rumoured to be considering a less microtargeted approach to politic ...
- IPG Hires Data Watchdog
Mediapsssst, Richard Whitman - Sunday, November 24, 2019
Her actual title is a bit longer: Sheila Colclasure has been appoint ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Goog ...
- Microsoft To Extend California Privacy Law's 'Core Rights' Nationwide
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
"We are strong supporters of California's new law and the expansion ...
- Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
Digital News Daily, Wendy Davis - Friday, November 8, 2019
Facebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Cleg ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"The microtargeting of political ads may be undermining the united character ...
- Facebook Should Reject 'Demonstrably False' Political Ads, Sen. Warner Says
Digital News Daily, Wendy Davis - Tuesday, October 29, 2019
Facebook should follow the same norms as other traditional media companies wi ...
- Twitter Bans Political Ads: Says Political Speech Should Be 'Earned, Not Bought'
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
Twitter just announced it will stop all political advertising. "We believe politic ...
- Essendant Unveils Email And Personalization Tools For Resellers
Email Marketing Daily, Ray Schultz - Thursday, October 24, 2019
One new product, Email Sales Pro, offers targeting based on six differe ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- Google Defines Its Commitment To Ad Targeting And Data Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
Google has moved deep into targeting with ads based on a comple ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Privacy Sinkholes: Deloitte Finds Gaps In Retail Performance
Email Insider, Ray Schultz - Wednesday, October 9, 2019
Less than a fourth of retailers have integrated a data privacy pl ...
- Nextdoor Dabbles In Hyper-Local Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership wi ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 26, 2019
Telaria's solution spans CTV/OTT, mobile, and desktop. ...
- Outdoor Media Targets Advertising Week
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
"OOH is Real" is the theme of a campaign that will hyper-targ ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
New audience-targeting tools were introduced in an open beta. The Audience Targeti ...
- IAB Tech Lab Presents Solution To Universal ID Privacy Tracking
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
The solution is intended to standardize data collection and improve privacy settin ...