- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Google Gender Bias Changing Retail Search Results
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywor ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack fr ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's Club
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Mobile tech company Button enables marketers to target specific audiences and determi ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- Fastbase Offers Lead-Generation Targeting Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
A lead-generation tool from Fastbase can provide prospect names for email marketi ...
- 6sense Debuts Targeting Tool Based On Purchase Intent
Email Marketing Daily, Ray Schultz - Tuesday, July 21, 2020
Native Retargeting helps marketers engage buyers throughout the purchase journey, 6sense s ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is maki ...
- How To Avoid Targeting Tragedies
MediaDailyNews, Gerard Broussard, Joel Rubinson - Monday, June 29, 2020
Here are strategies that can help marketers or agencies avoid the pitfal ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available f ...
- California Judge Sides With Privacy Advocates On Ballot Initiative Deadline
Digital News Daily, Wendy Davis - Monday, June 22, 2020
Advocates behind a proposed privacy initiative in California have scored a courtro ...
- Infogroup Deploys New Email Acquisition Platform
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
The new tool helps brands use behavior to drive targeting, the compa ...
- Kenshoo, Profitero Form Targeting Partnership
Digital News Daily, Ray Schultz - Monday, June 22, 2020
The strategic partnership will enable brands to use multi-retailer analytics to dri ...
- Critics Tweet That Trump Is Using Rally Sign-Ups To Build His Email List
Email Marketing Daily, Ray Schultz - Monday, June 15, 2020
The Trump campaign claims that it has 800,000 registrations for 20,000 seat ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
The investment is intended to help Stirista ramp up its Customer Da ...
- COVID-19 Outbreak Prompts Shift In Email Strategy, List Firm Says
Email Marketing Daily, Ray Schultz - Friday, May 22, 2020
Retailers attempt to move in-store customers online with personalized discount offers, eTargetMed ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with t ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to addre ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutio ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Brands are reluctant to talk about the insights they are gaining fr ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeti ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 21, 2020
Looking to find a solution to Google's cookie shutdown, companies are rolli ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of n ...
- New Platform Helps Footwear Retailers Send Personalized Email
Around the Net in Email, Ray Schultz - Friday, April 3, 2020
Volumental has debuted a personalization platform that uses data gathered by t ...
- Why Broad Targeting Could Be Ticket To White House
Marketing Politics Weekly, Alison Arnold - Tuesday, March 10, 2020
Broad targeting distills a candidate's messaging into a core idea that resonat ...
- Comscore, Iris.TV Launch Contextual CTV Targeting
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Comscore has extended its contextual targeting to CTV through video programming platfo ...
- California AG Urges Congress To Allow States To Maintain Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, February 25, 2020
Congress should pass a national privacy law that builds on the n ...