- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Person ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Google Gives Ad-Tech Companies A Reprieve... For Now
PolicyBlog, Wendy Davis - Thursday, June 24, 2021
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- You Can Now Build A Brand Without Using TV
Media Insider, Cory Treffiletti - Wednesday, May 19, 2021
A new paradigm: Digital is your core channel. Video is the anch ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model th ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally e ...
- CafeMedia Uses LiveRamp's ATS As Third-Party Cookies Are On Their Way Out
Around the Net in Email, Ray Schultz - Tuesday, April 27, 2021
CafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-bas ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt In
Data & Programmatic Insider, Laurie Sullivan - Monday, April 26, 2021
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Changes in the ad industry have prompted insiders to innovate in da ...
- Facebook Tests Topic Targeting For In-Stream Video Ads, Sticker Ads, Instagram Reels Ads
Digital News Daily, Karlene Lukovitz - Friday, April 23, 2021
More than 20 video content topics and 700 hundred subtopics will ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Microsoft made a move into video this week with the launch ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you boug ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting syste ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision n ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans betwe ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM Teams
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
Terminus clients can now determine what firms are saying in social med ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people wi ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google on ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...