• by Ray Schultz , January 29, 2021

Online platform Fanplayr is adding personalized SMS to its menu of services to help brands with lead generation and targeting.  

Claiming that SMS is more effective than email, the firm seeks to “close the loop” on customer experience and conversion, it says. 

"In the past we've worked with other providers to fill the SMS product need,” states Fanplayr CEO and founder Simon Yencken. “Now, instead of sharing the data between providers, we're able to service the client throughout the entire stream of interaction with their customer."

Fanplayr claims that SMS ads produce an average 90% open rate and a 45% conversion rate. In addition, they are read within 90 seconds of deployment.

The company is a provider of e-commerce behavioral data driven by machine learning and AI.