Marketing tech firm Kenshoo has formed a strategic partnership with Profitero, a SaaS analytics platform designed for enterprise ecommerce firms, to help clients with their marketing.
The arrangement will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart.
The two firms factor consumer purchasing signals, including product page traffic, conversion rates, availability rates and organic search traffic, to determine ad targeting and bidding decisions.
At least one joint client is happy about the partnership.
“In a space as saturated as ours, successful marketing boils down to making sure the data we base decisions on is full-picture and contextually relevant,” said Louise Harris, head of digital marketing, EMEA for Mayborn.
Harris adds: “As current users of both Profitero and Kenshoo, we recognized that bringing these two partners’ data views together will provide holistic intelligence about our products and that can be a competitive advantage for Mayborn.”